20 customer thank you card examples (+ tips for writing them)

Customer thank you notes can make a world of difference in how customers perceive your business. Customers are bombarded with generic interactions every day, making personalized appreciation more important than ever. A thoughtful note can transform a transactional relationship into a meaningful connection that keeps customers returning. After all, customer appreciation is key to customer retention and satisfaction.

Keep reading to learn how to write a professional customer thank you note from start to finish. Plus, see examples and tips to delight your customers in the process.

Why customer appreciation is important

Your customer appreciation should extend beyond standard customer support interactions. Going the extra mile to thank your customers has many benefits:

• Higher customer retention

• More word-of-mouth referrals

• Less customer churn

• Higher CSAT scores

• Better brand differentiation

Your clients should feel valued at every touchpoint and know, without a doubt, that their business matters to you.

“Thank you for your purchase” messages

Send a nice thank you message to show customers your appreciation and educate them on how to make the most of your product or service. A post-purchase follow-up is basic email etiquette, and it’s easy to attach a brief message when you email an order confirmation to your customers.

1. Thank you for shopping with us! Each order means the world to us, and we’re so happy you chose our small business today. Please submit your feedback here [hyperlink] if you have any feedback about your purchase.

2. Hey there, [Customer Name]! It looks like you recently ordered a new [Product Name]. We wanted to thank you for shopping with [Company Name] and to offer you [number] percent cash back when you share your review here: [link]

3. Thanks so much for shopping with [Company Name]! Check back in on [date] to see our latest release.

4. Thank you for shopping with [Company Name]! Here are some resources you can review for help getting started with [Product Name].

“Thank you for your loyalty” messages

When your customers stick around for a while, let them know how much you appreciate their loyalty with a quick thank you note. Believe us—showing that you care will go a long way toward boosting customer satisfaction (CSAT).

5. It’s been a wild ride this past year, and it’s been a pleasure to help your team achieve [state business goals]. We’re so happy to hear that you’ve decided to renew and that we get to work with your team for another year.

6. Thank you for another year with [Company Name]. We’re so happy that you’ve decided to continue your business with us. Our team is honored that we were able to help you achieve [list achievements], and we couldn’t be more excited to continue this journey with you.

7. Thank you for your continued support, [Customer Name]. It has been our pleasure to work closely with you and your team to [describe a goal or project]. Here’s to another year of collaboration! We’re excited to see what the future holds.

“Thank you for your feedback” messages

Honest customer feedback is key to progress, so thank customers when they take the time to leave a review for your business. Even negative reviews can offer crucial insights, allowing you to improve your products and grow your company. Plus, a thank you can be a positive way to deal with angry customers.

8. Thanks for your feedback! We appreciate you taking the time to share your thoughts.

9. Thanks for your feedback! We’ll review your comments and use them to make our services even better.

10. Thank you! We appreciate your input and will use it to enhance our offerings.

11. We appreciate you bringing [re-state issue] to our attention! Our team is actively working on a solution.

“Thank you for your collaboration” messages

Collaborations are great for creating successful sales enablement and content marketing materials, especially for B2B businesses. If a client is willing to help you with a campaign, send them a thank you note as soon as possible.

12. Thank you for sharing your results with us for our latest [case study, customer story, or alternative content type]. It’s awesome to see the results your team has achieved using our product, and we look forward to our continued collaboration.

13. Collaboration with [positive adjective] businesses like yours makes our work worth doing. Thank you for your partnership. We’re excited to connect on more projects in the future.

14. Thank you for contributing to our [Campaign Name] campaign. Your thoughtful insights were invaluable to its success.

“Thank you for your email subscription” messages

Most people despise the constant barrage of ads in their email inboxes and tightly guard their email addresses. If they subscribe to your emails, consider it an opportunity to connect with them and sell your products. To show your appreciation, shoot them a message thanking them and telling them more about the (non-spammy) content they can expect from you. You can even use a customer service email template to draft the rest of the follow-up message.

15. Thank you for subscribing to our email newsletter—you’ll be happy you did! Stay tuned for insider insights, discounts, and more.

16. Thanks for your subscription! Keep an eye on your inbox for deals, updates, and company news.

“Thank you for your payment” messages

A sales follow-up email after a transaction lets customers know that they’re a valued part of your organization and that you appreciate their timely payment. To add value, you can also offer them the option to set up auto-pay or other perks.

17. Thank you for your order! We appreciate your business, so here is a complimentary code for [number] percent off your next order.

18. Thanks for shopping with [Company Name]! We have received your payment. Please keep an eye on your email for shipping and tracking information.

19. Thank you for making your payment. Your next payment due date is [date].

20. Thank you for placing an order with [Company Name]! If you want to set up auto-pay so you never miss a payment, please click here: [add hyperlink].

3 ways to send thank you notes to customers

Now that you know how to write a thank you note to customers, you need to decide how to send it. Ultimately, you should send thank you notes to your customers using the channels they’re most comfortable with—even if that means picking up the phone or sending a DM to thank a customer who’s always on the go. Putting some extra thought into how you deliver a thank you message is another way of showing your appreciation and that you truly know the recipient.

1. Email

   
   Email is a great way to follow up quickly with the recipient and ensure that they receive the message. It’s also efficient because you can build an email list by requesting customer emails early in your working relationship, which you can then use to send thank you notes.

2. Package inserts

   
   If you’re already shipping a customer’s order, you might as well take the opportunity to include a thank you note. You can also add goodies for a fun surprise; gifts like stickers and bookmarks excite the customer and boost brand recognition.

3. Direct mail

   
   This is the perfect way to send buyers handwritten notes, and it will help you stand out because not many people send snail mail these days. To sweeten the deal, you can throw in company-branded swag. Your customers will love the freebie, and you’ll also get some free advertising when they show it off.

Tips for saying thank you professionally

Writing thank you notes to show your appreciation is a time-honored tradition, but the display of gratitude does come with some etiquette rules. When writing a professional thank you message, be authentic and personable without sacrificing professional boundaries.

Before you get started, here are some of the dos and don’ts of writing a professional thank you note.

Frequently asked questions

Thank your customers by providing outstanding customer service

While a handwritten note is a nice way to show gratitude, one of the best ways to show customer care is by providing exceptional support. Train your agents on the best practices for creating customer connections and ensure they have the needed customer service tools to provide fast and accurate solutions.