Home
Listen to our latest podcast episode
Latest industry knowledge
Latest industry knowledge
-
WFA research identifies drivers of successful marketing organisations
Read more about "WFA research identifies drivers of successful marketing organisations"Marketer of the Future 2025 highlights key factors separating brand leaders and those who are…
-
Audience measurementMarketing technologyMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technologyKnowledge Spotlight: Marketing Mix Modelling 101
Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
Marketing procurementSourcing Forum Overview (February 2025)
Read more about "Sourcing Forum Overview (February 2025)"Overview of the WFA Sourcing Forum meeting, held remotely on 26th February 2025.
WFA videos & webinars
Is it time for a marketing makeover? - Part 1 | Does marketing have a PR problem?
Is it time for a marketing makeover? - Part 2 | Can marketers be more influential in the boardroom?
Is it time for a marketing makeover? - Part 3 | How can we better market marketing as a career?
The Ritbot on sustainability | Madsemble 2024
WFA Insight Forum: Elevating the insight functions with AI
-
Keep on watching
See all videos
Videos
Latest news
Latest news & press releases
-
Allwyn Chief Brand Officer David Wheldon named as new WFA President
Read more about "Allwyn Chief Brand Officer David Wheldon named as new WFA President"Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior…
-
Eight new members join WFA
Read more about "Eight new members join WFA"A raft of new corporate members has signed up to join WFA, taking total membership to more than 150 and reflecting the strong value…
-
AB InBev CMO wins Global Marketer of the Year
Read more about "AB InBev CMO wins Global Marketer of the Year"Marcel Marcondes, Global Chief Marketing Officer, AB InBev has won the 2024 WFA Global Marketer of the Year, WFA’s annual…
Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeWFA's #BetterMarketing Pod
On being a real global marketer | WFA #BetterMarketingPod, Dr Frederique Covington Corbett, UNICEF
On being AI-able | WFA #BetterMarketingPod with Mark Ritson and his AI alter ego, the Ritbot
On redefining customer proposition at Primark | WFA #BetterMarketingPod with Michelle McEttrick
Human progress, women empowerment and AI | WFA #BetterMarketingPod with Ulrike Decoene, AXA
Putting brand first | WFA #BetterMarketingPod with Allyson Witherspoon, Nissan
-
Keep on listening
See all episodes
Episodes
Our upcoming events
See all events
-
Join us in the newly renovated Stock Exchange building in the heart of the city: Bourse Bruxelles
-
Join us for an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on that tackles one of the toughest challenges for marketers: evaluating ideas.
-
For global/regional in-house agency leaders and specialists
-
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.
