Best in Business
LinkedIn and the Webby Awards have teamed up to put B2B marketing in the spotlight. Best in Business is a hub showcasing breakthrough work by teams behind this year’s Webby-recognized B2B projects. Check out the projects below.
Recognize your best B2B Marketing work in the 29th Annual Webby Awards with categories across Advertising, PR & Media, Social, Video and Podcasts.
Adobe: I Love You, Acrobat
Golin
Adobe’s “I Love You, Acrobat” campaign partnered with a mega-influencer to add emotion and storytelling to the “Acrobat’s got it” campaign, redefining B2B marketing and captivating new audiences.
Google Workspace Product Marketing
Hook
Hook has been a creative force behind Google Workspace, crafting vibrant campaigns for Google Chat and Gmail that showcase productivity, collaboration, and exciting features like Smart Compose and Mail Merge, bringing energy to both consumers and enterprises.
HP: Create What's Next
Edelman
“Create What’s Next” boosted awareness of HP’s Planet Partners recycling program by challenging the growing belief that individual actions can’t make a difference in the fight against climate change.
Win Q4 with HubSpot Sales Hub
HubSpot
In the competitive B2B software market, HubSpot leveraged its agility as a challenger brand with its Q4 Sales Hub campaign, outsmarting the competition and redefining B2B social marketing.
