Greenville, South Carolina

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aybe it’ll be the first time you stroll along the wide, welcoming sidewalks that frame our award-winning Main Street. Or when you step out onto Liberty Bridge at Falls Park on the Reedy and gaze down at the energetic tumble of waterfalls below. Maybe it’ll be when you stride through the gates of Fluor Field, the Fenway-inspired ballpark that anchors our bustling West End. Or maybe it’ll happen somewhere in-between—when you lean into an open-air artist’s studio, grab a bite to eat at a street-front café or pause to sing along with a talented street musician—that you’ll realize that you are someplace very special. Greenville is a city that will surprise you, engage you, charm you, delight you—and welcome you back again and again.

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iven the fact that Greenville was once a town driven by the textile industry, it seems appropriate that Main Street has become the connective thread that weaves our downtown together. With its wide, tree-lined sidewalks (wait until you see it at night, when twinkling lights create a magical canopy), this bustling boulevard has turned Greenville into a true walking city, and step-by-step (or hoof-by-hoof if you prefer a carriage ride), you’ll discover its treasures.

Stretching from the north end of town near NOMA Square and ONE City Plaza, down past the performing arts center, across the Reedy River downtown at RiverPlace and reaching all the way to the classic minor-league ballpark in the city’s West End, Main Street is an engaging collection of one-of-a-kind boutiques, marquee retailers, independent coffee shops, diverse chef-driven restaurants (including some with outdoor and rooftop dining), fabulous galleries, accommodating hotels and so much more. 

Three hundred times a year, downtown comes alive with events ranging from concerts and craft beers festivals to Artisphere and euphoria, two of the nation’s premier culinary and arts festivals. And, if you’re here on a Saturday morning between May and October, be sure to catch the TD Saturday Market, which brings more than 75 local vendors, live music and hometown fun to the heart of downtown. Bottom line? This whole place is constantly buzzing with things to do, places to go and people to meet. And speaking of people, make no mistake: by the time you leave, you’ll be convinced that Southern hospitality is alive and well.

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erched along the banks of the Reedy River, the Peace Center is the heart and soul of the performing-arts scene in Greenville. With its 2,100-seat concert hall, intimate 400-seat theater and riverfront outdoor amphitheater, this stunning complex has hosted more than its fair share of big-name productions, from Audra McDonald to James Taylor to Lewis Black to The Tenors to Wicked. Truth be told, Greenville’s Peace Center is a magnet for some of the world’s top performers, who adore its cozy confines and appreciative audiences. The Peace Center is also the “home stage” to five local companies. The Carolina Ballet, Greenville Chorale, Greenville Symphony Orchestra, International Ballet, and the South Carolina Children’s Theatre all keep the spotlights blazing and fans clapping with a healthy schedule of inspired, live performances throughout the year.