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Visit the real star of the show

VisitBritain/Chris Orange

Introduction

Lights, camera, adventure… 

This year Britain is stepping into the spotlight, and the co-star is… you. From action-packed cities to romantic rural escapes, you’re invited to step into the real-life places that inspire your favourite films and TV shows. Across our isles, you’ll discover memorable characters, thrilling experiences and the warmest of British welcomes.

We’re also rolling out the red carpet for a new UK City of Culture, celebrating 250 years of an iconic British writer (inspiration for many a rom-com) and showcasing rugby’s top talents. So, the stage is set and the cameras are rolling – darling, it’s time for your close-up.

VisitBritain/Pinzutu Films/Ula Blocksage

Angus, Scotland

A man and a woman sitting at a table inside a train carriage.

Map promo

Starring GREAT Britain

Young woman hovering on a broomstick in the Outer Bailey of Alnwick Castle
Alnwick Castle
Highland Folk Museum
Highland Folk Museum
Lighthouse on a prominent rocky outcrop
Anglesey
Boat Dock at The Black Country Living Museum in Dudley, West Midlands
Black Country Living Museum
Couple hiking in the mountains on a cloudy day
Snowdonia (Eryri) National Park
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Cairngorms National Park
Hagrids Hut, Warner Bros Studio Tours, Harry Potter World
Warner Bros. Studio Tour - Harry Potter
Aerial view of castle and surrounding countryside
Eilean Donan Castle
Character actors talking to a young child.
The Paddington Bear Experience
An instructor from Adventure Yoga Edinburgh holds a yoga pose on Arthur’s Seat overlooking the city
Arthur’s Seat
Man looking out at the castle view
Cardiff Castle
Aerial view of crescent-shaped building surrounded by grass
No. 1 Royal Crescent
culloden2
Outlander Tour
Explore Wales' Italian side
Portmeirion

Watch our Starring GREAT Britain film

Our pick of the best things to see and do

From exciting new openings to the return of some old favourites, and plenty of celebrations along the way – 2025 is packed with opportunities to see things differently in Britain.

Getty Images/Digital Vision/Flashpop

A woman sits on a mans shoulders at a festival in the summertime

Christmas trees, twinkling lights and decorations galore: Britain is dressed to impress this festive season, and there’s no better place to create magical memories with loved ones.

VisitBritain/Rama Knight

Couple walking down street under christmas lights

Pump up the adrenaline for thrilling sporting spectacles in Britain this year.

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Liverpool, England

The Grand National

Discover Britain’s unmissable exhibition and theatre shows that wrap you in a multi-sensory world.

Tate Liverpool

Young people discussing Bridget Riley at the Tate Liverpool

Seek out the stories from the latest releases and pose for that picture-perfect moment.

VisitBritain/Rod Edwards

Two men hiking in highlands at sunset. Streaming sunlight

With more than a hundred food festivals across the country, Britain’s food scene is booming. Here are the top UK food festivals you don't want to miss!

VisitBritain/Anastasia Ustenikova

Food truck and direction signs at a festival at Highclere Castle with house behind

VisitBritain - The official tourism website of Great Britain

Providing you with inspirational activities and experiences, from those in the know.

Your guidance and information about travelling to Great Britain and Northern Ireland.

Helping the travel industry showcase the best of Britain.

Cultural hotspots

An unmissable destination for travellers, London is a melting pot of history, culture and green spaces.

London

VisitBritain/Hazel Parreno

Picadilly Circus underground station

From palaces to cobbled alleys and even a castle on a dormant volcano, this city is a real show-stopper.

Lowland Scotland

VisitBritain/Andrew Pickett

Edinburgh

A young couple taking a selfie of view over historic town

World-class football and a music scene that brought Oasis to centre stage – there’s lots to love about Manchester.

North West England

VisitBritain/Manchester Craft Beer Festival

DJ playing to groups of people at Manchester Craft Beer Festival, in Depot Mayfield, Manchester

A quirky seaside city filled with diverse cuisine, vintage shopping and adrenaline fuelled adventure.

South East England

VisitBritain

Smiling woman in denim jacket standing between shops

From The Beatles to Frankie Goes to Hollywood, Liverpool is a UNESCO City of Music with seriously cool credentials.

North West England

Oh Me Oh My

Liverpool

Rooftop of Oh me oh my restaurant in Liverpool

Cool, creative Bristol is a must-visit for art, culture and action-packed adventure.

South West England

VisitBritain/Rod Edwards

Lit up hot air balloons and fireworks in the night sky

Step into a land of castles, world-renowned rugby and a whole host of myths and legends.

South Wales

VisitBritain/Ben Selway

Cardiff

A gay couple enjoying the shopping facilities at Castle Arcade in Cardiff, Wales

Pushing the boundaries of art and culture, with a heart that beats through its people.

Lowland Scotland

VisitBritain/Tommy Ga-Ken Wan

Two men looking at installation of suspended head sculptures

An industrial hub with a vibrant, creative heart and a whole host of quirky adventures.

Midlands

West Midlands Growth Company

Historical building, with a clock tower, beside a fountain

Linked by no fewer than seven bridges around a bustling quayside, Newcastle and Gateshead form one vibrant place to visit.

North East England

Rich Kenworthy

Newcastle, England

Mensen die fietsen en skateboarden op een pad langs rivier de Tyne bij Newcastle

A hotbed for shopping and the arts, you’ll find lots to explore in Leeds.

Yorkshire and Humber

VisitBritain/Thomas Heaton

The Victorian formal gardens with statues and low hedges in front of Harewood House

A colourful and dynamic port city with a colourful past, Belfast is a vibrant cultural hub on Northern Ireland’s eastern coast.

Northern Ireland

Tourism Northern Ireland

The Titanic, Belfast

Discover annual events

James Bridle

A couple walking at the Isle of Wight Festival

Celebrate in Britain

Find out what’s happening across the nations with our round-up of annual events.

Planning a trip? We're here to help

From bustling city experiences to countryside rambles and coastal dips – discover adventure all over England, Scotland, Wales and Northern Ireland.
England

Your trip to England is just around the corner

Discover the land of Big Ben, Banksy and bangers and mash. From its bustling cities to its blooming beautiful gardens, it doesn’t disappoint.

Plan a trip to England
Scotland

Discover Great Britain’s northern reaches

Imagine a country where ancient castles guard mysterious lochs and emerald glens, and where the local spirit is as warm as the welcome.

Plan a trip to Scotland
Wales

Discover a land of adventure and mythical creatures

Delve into a world of dragons, renowned choirs, championship rugby, and some of the most spellbinding scenery Britain has to offer.

Plan a trip to Wales
Northern Ireland

Your trip to Northern Ireland has never looked more magical

Get swept up in a world of ancient myths and modern-day legends, from the Giant’s Causeway and Game of Thrones to the vibrant buzz of Belfast.

Plan a trip to Northern Ireland

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