Why are people so angry about the Bud Light ad? Is it because they are narrow-minded bigots who hate transgender people? No, that's not it at all. In fact, most guys don't spend much time thinking about transgenders at all. It's just not in their wheelhouse. (See here: "We don't give a fu**") The reason... Read More

Consider the humble doughnut, generally a ring or flattened sphere of fried dough topped or filled with sugary or fruity flavoring. These sweet, satisfying bakery products have been created and enjoyed for centuries in various forms. Then in the mid-1900s, a big U.S. corporation called Dunkin’ Donuts became very successful by selling what can best... Read More

I don’t know if Americans were ever fiscally responsible, if they ever had a time when saving was valued, where you didn’t borrow for consumption, and where low-quality throwaway goods and products were avoided, but if they did experience such a period in their history, it was brief. Twenty years before Elmer Wheeler’s discovery of... Read More

One year ago, I wrote a massive 7,000-word photo essay demonstrating the disappearance of White males in visual advertising and related areas. It really is a stunning development and simply can’t be missed. From The Occidental Observer, it was picked up by The Unz Review and became my most viewed and commented upon essay I’ve... Read More

The May 25, 2020 death of George Floyd might be likened to a massive geological upheaval —a 9.0 Richter scale earthquake accompanied by volcanic eruptions everywhere. The initial shockwave brought hundreds of destructive riots with aftershocks of black-on-black crime, calls for defunding the police, demands for yet more Critical Race Theory and similar anti-white indoctrination,... Read More