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How to Apply the Brand Color
How to Apply the Brand Color

How to Apply the Brand Color

color
ui
visual effect
hierarchy

Colors are a core element for any user interface.

One of the most common mistakes in UI design is the over usage of the brand color.

Avoid it by highlighting only the most important elements of your interface with your primary color.

For the rest of the elements, combine tints & shades of your main color.

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Consistent Border-Radius

Round images usually look weird when they're included in a card with a small border-radius. Use the simple rule of thumb: 𝙊𝙪𝙩𝙚𝙧 𝙍𝙖𝙙𝙞𝙪𝙨 = 2 * 𝙄𝙣𝙣𝙚𝙧 𝙍𝙖𝙙𝙞𝙪𝙨 * The precise formula is more complicated since you need to take into account the spacing between the two borders, so let's it simple!

card
ui
visual effect

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Distinguish Selected Items

Always make sure that your selected items are easily identified at a glance. Changing the background color is a simple and accessible way to achieve it! It makes the user experience better since the user can easily figure out which elements are already selected.

ux
ui
visual effect
hierarchy

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