30886: Campaign vetting rejection - Invalid Campaign Description

Your A2P 10DLC campaign was rejected during vetting because the Campaign Description field does not clearly explain the messaging program. Describe who is sending the messages, who receives them, and why the messages are being sent. Make sure the description matches your selected campaign use case, sample messages, and registered brand details.

• The campaign description is too vague or incomplete.
• The description does not explain who the sender is, who the recipients are, and why they are receiving messages.
• The description does not align with the selected campaign use case.
• The description does not match the sample messages, brand name, website, or other registration details.
• If you are registering on behalf of customers, the description identifies your ISV or platform instead of the actual business sending the messages.
• The description includes personal information instead of a general summary of the messaging program.

• Rewrite the campaign description so it clearly states the sender, the intended recipients, and the purpose of the messages.
• Make the description specific enough to describe the real messaging program.
• Verify that the description matches your selected use case and your sample messages.
• Use the actual registered business or brand name in the description. If you are an ISV with a direct offering, say that clearly in the description.
• Remove personal information and keep the description focused on the messaging program.
• If your business is a financial institution engaged in direct, first-party lending, include Direct Lending in the description.
• Update the failed campaign and resubmit it for review. Create a new campaign only if the selected use case is wrong or the failure is tied to the associated brand rather than the campaign details.

• A2P 10DLC campaign approval best practices
• Gather the required business information for A2P 10DLC
• Troubleshooting and rectifying A2P campaigns