Roblox: all the news about the popular social and gaming platform

Roblox is starting to roll out some recently-announced child safety features, and the updates include some new limitations for how users under 13 can communicate on the platform. Beginning Monday, users younger than 13 won’t be able to DM players outside of games or experiences on Roblox. And they’ll need parental permission to be able to send in-game DMs — though this change won’t be fully implemented across the platform until the first quarter of 2025.

The changes follow recent reports highlighting instances of Roblox failing to protect children. A big article from Bloomberg described how predators on the platform use chat to communicate with kids. And a report from Hindenburg Research described Roblox as “an X-rated pedophile hellscape.” These new restrictions on chat will build on Roblox’s automatic chat filters intended to block users from sharing personal information.

Roblox is going to block kids from accessing certain types of experiences following reports alleging that the platform has enabled child abuse.

One new measure will stop kids under 13 from accessing experiences with “certain types of interactive features,” Roblox says in a post on its developer forum. Those include “social hangouts,” where the primary purpose is to communicate with others over text or voice chat, and “free-form 2D user creation” experiences, where players can do things like draw on a chalkboard or whiteboard. This change goes into effect beginning November 18th.

Roblox is making some potentially major changes that will limit what pre-teens can access and give parents more control over what their kids do on the platform, according to an email sent by the company and shared with The Verge. The changes follow recent reports highlighting how Roblox has failed to protect children.

In July, for example, Bloomberg published a big report about predators on the platform. Turkey blocked access to Roblox in August, saying it was a necessary measure to protect its children. (Roblox said this week that it would open an office in the country if access was restored.) Earlier this month, a popular financial newsletter accused Roblox of enabling child abuse and the investment firm Hindenburg Research alleged that its “in-game research revealed an X-rated pedophile hellscape.”

Roblox is facing accusations that it lied to investors about the number of people who use the platform. In a report published on Tuesday, the investment firm Hindenburg Research claims Roblox is “consistently overstating the amount of people on its platform by 25 percent to 42 percent or more.”

Roblox, which went public in 2021, reported having 79.5 million daily active users in its most recent earnings report. However, Hindenburg claims Roblox “intentionally conflates” actual people with daily users, as that number could also include alt accounts and bots. The research alleges that Roblox can separate alt accounts from single users, even though the company’s disclosure says daily active users “are not a measure of unique individuals accessing Roblox.”

Roblox CEO David Baszucki has a goal that even he admits is “a little audacious”: to grow the company’s share of the global gaming market’s revenue to 10 percent in the coming few years. 

For comparison, the company’s investor guidance of $4.2 billion in bookings this year is about 2 percent of the global gaming market, which Roblox estimates to currently be between $160 billion and $180 billion. Baszucki shared this goal, which ladders up to his ultimate mission of reaching 1 billion users, during the company’s annual developer conference on Friday.

As Roblox marches toward its ultimate goal of 1 billion users, the company is finding new ways to share revenue with the developers who have made millions of games on the platform.

During the company’s annual developers conference in San Francisco on Friday, CEO David Baszucki announced that creators of these games, which Roblox calls experiences, will be able to keep between 50 and 70 percent of revenue from their paid titles when they’re purchased in real currency on desktop computers. That’s significantly more than the roughly 30 percent revenue split Roblox gives developers for purchases made with its native Robux currency inside freemium experiences.

Corporate publicity stunts involving virtual reality are almost always bad, but Ikea’s new Roblox store feels especially silly. The company announced last week that it plans to pay 10 people £13.15 or €14.80 per hour to work in The Co-Worker Game, a virtual Ikea store in Roblox. The company is taking applications until June 16th, only from candidates in the UK or Ireland who are 18 or older.

Being paid to be an NPC. What a world. The virtual employees will carry out tasks like serving meatballs or helping people find fake furniture or other Ikea items. They can also “get promoted to move departments, just like in the real world.”

Roblox, one of the most popular gaming platforms in the world, has taken a lot of heat from critics who accuse it of exploiting its users, the vast majority of whom are children and teenagers. In a recent interview with Eurogamer, however, Roblox’s studio head, Stefano Corazza, said the platform has actually been a gift to the young developers who make money by creating games on the platform.

“You can say, ‘Okay, we are exploiting, you know, child labor,’ right? Or you can say: we are offering people anywhere in the world the capability to get a job, and even like an income,” Corazza said. “So I can be like, 15 years old, in Indonesia, living in a slum, and then now with just a laptop, I can create something, make money, and then sustain my life.” (An unidentified Roblox PR person present during the interview told Eurogamer that most of the developers earning money on Roblox are 18 or older.)

In late January, a handful of social media CEOs were hauled before Congress to testify about what they were and weren’t doing to project kids on their services. Noticeably absent from the group was Roblox, the gaming-meets-hangout platform that is, to put it mildly, quite popular among young people. 

“I watched that, and I had so many thoughts and so many feelings because we’ve been building safety for going on 20 years,” Roblox CEO and co-founder David Baszucki tells me. “And so after I saw that, independent of the Senate hearing, I thought, ‘I have to get out there and start talking to these people.’”

Roblox built an AI model that it says translates text chats so quickly users may not even notice it’s translating the messages of other players at first. It works with 16 languages, including English, French, Japanese, Thai, Polish, and Vietnamese. 

Dan Sturman, Roblox CTO, said in an interview with The Verge that the goal is to make Roblox users feel more comfortable engaging with each other by letting them understand what they are saying. The translator automatically translates chats, but users can click an icon to see the original message.

Roblox — a company that builds a hugely popular virtual experiences platform, recently introduced its own spin on video chat, and even created an in-Roblox career center — is “transitioning away” from remote work and will be asking “a number of our remote employees to begin working from our headquarters in San Mateo by next summer,” CEO David Baszucki wrote in an email to staff shared publicly on Tuesday.

Like many other companies, Roblox will be shifting to a model where employees are expected to work three days in the office (Tuesday through Thursday). Staffers will have until January 16th, 2024, to decide if they want to stay on at the company under the new rules. If an employee chooses to stay at Roblox and relocate, the company will help with relocation costs and expects them to report into the company’s San Mateo, California, offices by July 15th, 2024.

Roblox is now rolling out the ability for developers to create subscriptions that they can sell in their experiences, according to a forum post. The company announced in July that it was working on these tools, saying that they could help developers “establish a recurring economic relationship with their users and potentially increase the predictability of their earning,” and now developers can actually start to plan out their offerings.

Roblox users won’t be able to buy subscriptions just yet, however; that won’t be possible until sometime in November, according to the post. When they can, users will pay for subscriptions in their local currency, but the money will make its way to developers as Robux, Roblox’s on-platform currency.