A logo of Santander Bank Polska is seen on its branch in the centre of Warsaw, Poland, March 5, 2025. REUTERS\/Kacper Pempel<\/p>\n","caption":"
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John Lewis has teased the release date for the final advert in its Christmas campaignCredit: Twitter/X
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The 10-second clip shows ice skaters moving around a sofa in a darkened roomCredit: Twitter/X
Now, the chain has teased the release date of the final clip in a post on X, formerly Twitter.
The short 10-second clip features a sofa on an ice rink in a dark room with winter clothing-clad skaters circling it.
After around seven seconds, a date emerges from the background saying "14.11.24" before fading away.
The clip, set to soft string music, has already been spotted by a number of shoppers who can't wait to catch the full video set to be unveiled in days.
The ad, directed by Saatchi and Saatchi, first aired on Channel 4 and shows viewers a single John Lewis shop window through the decades, from the roaring 1920s to modern day.
The ad chronicles the ups and downs of one shopper's pink jumper bought for her by her mum.
The 30-second clip reveals how the woman has spilt jam on the jumper, stowed it away in her loft after dying her hair the same colour and wore it when going official with her partner.
The ad closes with a still of the jumper wrapped up with a note that reads "Love Mum X" as narrator and actress Samantha Morton says "just know it's for you, and the person who gave it to you loves you".
John Lewis is not the only retailer releasing a multi-part festive ad campaign this Christmas.
Waitrose, owned by the John Lewis Partnership which also owns John Lewis, is releasing two adverts this year, with one already out.
The first ad, which came out last week, features a star-studded cast who are interrogated after a Christmas pudding goes missing.
Viewers are left at a cliffhanger as the culprit is almost revealed before the advert cuts out.
The Debenhams campaign features an all-star cast - Elizabeth Hurley, Leomie Anderson, Ellie Taylor, and Hannah Cooper-Dommett - as they embrace the ease of online shopping.
And the Argos Christmas ad stars the retailers' much-loved mascots, Connie the doll and Trevor the dinosaur.
Retailers aren't just releasing Christmas ads this year either - some are shutting up shop for two days over the festive period.
