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Volkswagen reevaluates ‘direct to customer’ approach

(Credit: Volkswagen)

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Volkswagen Group is reevaluating its direct-to-customer approach. The German automaker recently informed retail partners in select European markets that it plans to initiate a joint review of its sales models. 

In a press release, Volkswagen stated that the direct-to-customer approach remains its long-term goal. However, it also acknowledged that its sales model may require some changes in the short- to mid-term to ensure the best customer experience for consumers. 

“Due to the slower transition to electric mobility across the industry, two sales models for private customers would need to be operated in parallel longer than originally anticipated: The Agency model for all-electric vehicles (BEVs) and the indirect sales model for vehicles with other drivetrains,” VW said.

Volkswagen knows that maintaining such a complex sales model for an extended period would be challenging. Hence, there is a joint review with wholesale and retail organizations. VW’s join review will determine if returning to an indirect sales model for battery electric vehicles (BEVs) is better for the company in the short- to mid-terms. 

Volkswagen expects the results of the review to be released by Q1 2025. 

The German automaker plans to continue the direct-to-customer sales model with a full agency in three areas, as listed below. 

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  • The successful and established Fleet Agency is to be further scaled and optimized.
  • The Full Agency for vehicles across all drivetrains – not just BEVs – will be established in the designated markets Ireland and Sweden.
  • The CUPRA brand as Agency forerunner of the Group will continue to sell its BEVs in the Agency model.

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Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at [email protected] or via X, @Writer_01001101.

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Tesla launches new feature that cold climate drivers will love

Tesla’s steering wheels are getting better with this simple yet effective software update.

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Credit: Weibo (via YYDS on X)

Tesla is launching another new feature in its cars, this time it will cater to those in colder climates, and those drivers will love it.

Perhaps one of the best things about Teslas is that they routinely receive over-the-air software updates that either improve the ownership experience, add features, or make their performance more robust.

Every update offers some sort of bug fix or new feature that simply makes the cars better than they were before. For example, earlier this week, we reported on a new third-party charger latch release feature that will help those with non-Tesla home charging plugs.

Tesla adds useful Model 3/Y feature home chargers will love

Now, Tesla is releasing a new improvement to its heated steering wheel system, which has been around for several years. The new feature is one that will improve its performance and have your wheel nice and toasty the next time you get in, and it is a bit chilly outside.

According to Not a Tesla App, Tesla rolled out the Heated Steering Wheel improvements with the 2024.14 software update:

“If the steering wheel heater is set to Auto, the steering wheel will now heat up based on the cabin temperature, even if the climate system is set manually.

Previously, the climate system needed to be set to Auto for the steering wheel heater to turn on automatically.”

The change impacts all five Tesla models, the release notes state.

The heated steering wheel is one of the features that Tesla has used to help cater the vehicle’s overall performance to those in colder climates.

Tesla Model 3 with heated steering wheel begins US deliveries

Just as the air-conditioned and cooling seats are beneficial during the Summer months, the heated steering wheel is incredibly beneficial to those drivers in colder parts of the globe.

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Tesla announces massive new achievement with 8 million cars produced

Tesla’s 8 millionth car comes just 8 months after it built its 7 millionth car.

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Credit: Tesla

Tesla announced a massive new achievement in relation to its automotive division as it has officially built 8 million cars globally.

The 8 millionth car rolled off production lines at Gigafactory Berlin on Friday, the company announced. The car was an Ultra Red Model Y, images show:

The car comes just about eight months after Tesla built its 7 millionth car at the Fremont Factory last October, a major accomplishment considering the claims of a lack of demand from the media.

Tesla celebrates 7 million vehicles produced

Additionally, Tesla was able to achieve this major threshold with a stoppage in production at each of its four production facilities earlier this year. The manufacturing halt was attributed to a production line changeover for the new Model Y crossover.

The car has been the best-selling vehicle in the world for two consecutive years, and the company pausing production for two weeks, yet still managed to produce one million cars in eight months is impressive.

Tesla currently only produces the Model Y at Gigafactory Berlin, but the car is also manufactured at Gigafactory Shanghai, Gigafactory Texas, and the Fremont Factory.

It is the only model to be produced at all four of Tesla’s global manufacturing plants, which span across three different continents.

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Elon Musk

Elon Musk and Donald Trump to speak with each other Friday: report

White House aides have scheduled a call between the CEO and U.S. President on Friday.

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The White House, Public domain, via Wikimedia Commons
President Donald J. Trump purchases a Tesla on the South Lawn, Tuesday, March 11, 2025. (Official White House Photo by Molly Riley)

Elon Musk and Donald Trump’s feud seems to be thawing, at least to some degree.

As per a recent Politico report, White House aides have scheduled a call between the CEO and U.S. President on Friday.

Musk vs. Trump

Musk turned into a staunch critic of Trump amidst the administration’s efforts to pass the “Big Beautiful Bill,” which the CEO claimed would add trillions to the country’s deficit. Trump, for his part, claimed that Musk turned on him due to the adverse effects of the proposed bill on his companies.

The spat between the two powerful men became so notable that Musk called for the impeachment of Trump on X. He also claimed that Trump was in the Epstein list. The U.S. President, for his part, threatened to cancel billions of dollars worth of government contracts with Musk’s companies such as SpaceX.

Potential Truce

As per Politico, however, White House aides have stepped in to temper the tensions and broker peace between the two powerful men. When asked by the outlet about his ongoing feud with the CEO, Trump reportedly stated that “it’s okay” and that “it’s going very well, never done better.” The U.S. President also highlighted his favorability ratings, stating that his “numbers are through the roof.”

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While the CEO was very aggressive against Trump in his X posts, he did back down somewhat after some time. When hedge fund manager Bill Ackman argued that Trump and Musk should make peace for the benefit of the United States, the CEO responded with, “You’re not wrong.” Musk also walked back on his decision to decommission SpaceX’s Dragon spacecraft, which is essential to NASA’s operations.

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