David Hill, who has died aged 72, was arguably Labour’s most trusted communicator; he ran the party’s media operations up to and during the 1997 election, then was recalled by Tony Blair from the world of lobbying to succeed Alastair Campbell as his Director of Communications at the height of tensions over the Iraq War.
He earned the respect of journalists at Westminster during 19 years working for Roy Hattersley, and kept it representing the party under Neil Kinnock, John Smith and Blair, rated a reliable source rather than a master of spin.
Arriving at Number 10 in 2003 amid the political firestorm that followed the invasion of Iraq and the death of the government weapons expert Dr David Kelly, Hill adopted a “new communications structure”, by inference less confrontational with the media. Campbell later credited Hill with doing “a brilliant job calming things down after a period of such turmoil”.
Hill was highly intelligent, funny, a reassuring presence and an excellent briefer – qualities shared with his sister Margaret, who became head of policy at the BBC. Tony Blair recalled him as “unflappable when most people would have been severely flapping”. He also had an unrivalled political nose, during the 1979 election correctly predicting the outcome in every constituency in his native Birmingham.
Though Hill twice fought Burton-on-Trent in 1974, cutting the Conservative majority to 2,498, he was primarily ambitious for his party.