Adapt with Tapad
We provide the world’s leading digital cross-device graph
By creating not only the first, but the most robust global cross-device digital identity graph on the market, Tapad has partnered with brands to maximize their digital marketing investment for years to come. The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices, unlocking key use cases across programmatic targeting, media measurement, attribution, and personalization globally.
Enabling a better understanding of the consumer decision journey
We enable brands, agencies and platforms to unlock results
Target and measure
Connect with consumers across devices with a better understanding of touch points
Reach and scale
Reach consumers across more digital IDs and scale to new, undiscovered prospects
Data enrichment
Amplify your current data sets with net-new devices for extended reach
Personalization
Customize your messages across paid, earned, and programmatic efforts
