Terms & Conditions

remains an affiliate of that party. The assignor shall procure that such company assigns any rights assigned to it in accordance with this clause 20.3 back to the assignor or another affiliate of that party immediately before it ceases to be an affiliate of that party.

20.4 Notwithstanding clause 16, a party assigning any or all of its rights under this agreement may disclose to a proposed assignee any information in its possession that relates to this agreement or its subject matter, the negotiations relating to it and the other party which is reasonably necessary to disclose for the purposes of the proposed assignment, provided that no disclosure pursuant to this clause 20.4 shall be made until notice of the identity of the proposed assignee has been given to the other party.

21. DURATION

This agreement shall commence on the date of this Agreement and shall continue, unless terminated earlier in accordance with clause 22, until the Services have been completed.

22. TERMINATION

22.1 Without prejudice to any rights that have accrued under this agreement or any of its rights or remedies, either party may at any time terminate this agreement with immediate effect by giving written notice to the other party if:

(a) the other party fails to pay any amount due under this agreement on the due date for payment and remains in default not less than 14 days after being notified in writing to make such payment;
(b) the other party commits a material breach of any term of this agreement (other than failure to pay any amounts due under this agreement) and (if such breach is remediable) fails to remedy that breach within a period of 30 days after being notified in writing to do so;
(c) the other party repeatedly breaches any of the terms of this agreement in such a manner as to reasonably justify the opinion that its conduct is inconsistent with it having the intention or ability to give effect to the terms of this agreement;
(d) the other party suspends, or threatens to suspend, payment of its debts or is unable to pay its debts as they fall due or admits inability to pay its debts or is deemed unable to pay its debts within the meaning of section 123 of the Insolvency Act 1986;
(e) the other party commences negotiations with all or any class of its creditors with a view to rescheduling any of its debts, or makes a proposal for or enters into any compromise or arrangement with its creditors other than for the sole purpose of a scheme for a solvent amalgamation of that other party with one or more other companies or the solvent reconstruction of that other party;
(f) a petition is filed, a notice is given, a resolution is passed, or an order is made, for or on connection with the winding up of that other party other than for the sole purpose of a scheme for a solvent amalgamation of that other party with one or more other companies or the solvent reconstruction of that other party;
(g) an application is made to court, or an order is made, for the appointment of an administrator or if a notice of intention to appoint an administrator is given or if an administrator is appointed over the other party;
(h) a floating charge holder over the assets of that other party has become entitled to appoint or has appointed an administrative receiver;
(i) a person becomes entitled to appoint a receiver over the assets of the other party or a receiver is appointed over the assets of the other party;
(j) a creditor or encumbrancer of the other party attaches or takes possession of, or a distress, execution, sequestration or other such process is levied or enforced on or sued against, the whole or any part of its assets and such attachment or process is not discharged within 14 days;
(k) any event occurs, or proceeding is taken, with respect to the other party in any jurisdiction to which it is subject that has an effect equivalent or similar to any of the events mentioned in clause 22.1(d) to clause 22.1(j) (inclusive); or
(l) the other party suspends or ceases, or threatens to suspend or cease, to carry on all or a substantial part of its business.

22.2 On termination of the Agreement, you shall either return to us or, at our option, destroy all material copies of the Website and Deliverables, and shall ensure that any copies of the Website on hard discs or other storage means associated with any computer equipment owned or controlled by you are permanently deleted. All licenses granted under this Agreement shall immediately terminate.

22.3 Other than as set out in this agreement, neither party shall have any further obligation to the other under this agreement after its termination.

22.4 Any provision of this agreement which expressly or by implication is intended to come into or continue in force on or after termination of this agreement, including clause 1, clause 11, clause 16 to clause 19, and clause 22 shall remain in full force and effect.

22.5 On termination of this agreement for any reason, each party shall as soon as reasonably practicable:

(a) return, destroy or permanently erase (as directed in writing by the other party) any documents, handbooks, CD-ROMs or DVDs or other information or data provided to it by the other party containing, reflecting, incorporating or based on Confidential Information belonging to the other party;
(b) permanently delete any proprietary Website belonging to the other party and not the subject of a current licence granted by the other party from its IT network and hard disks or other storage means associated with any computer equipment owned or controlled by the other party;
(c) subject to clause 22.6(b), return all of the other party’s equipment and materials, failing which, the other party may enter the relevant premises and take possession of them, provided, regarding your rights under this clause 22.5(c), that you have (if appropriate) paid us in full for such equipment and materials. Until these are returned or repossessed, the party in possession shall be solely responsible for their safe-keeping.

22.6 On termination of this agreement for any reason, we shall:

(a) promptly refund such portion of the Charges (as the case may be) as relates to the period after expiry or termination on a pro rata basis;
(b) as soon as reasonably practicable, vacate your premises leaving them clean and tidy and removing any goods, materials or equipment belonging to us.

22.7 On termination of this agreement for any reason, you shall immediately pay any outstanding unpaid invoices and interest due to us and any fees due to any third parties. We shall submit invoices for any Services that we have supplied and third party services we have paid for, but for which no invoice has been submitted, and you shall pay these invoices immediately on receipt.

23. GENERAL

23.1 No failure or delay by a party to exercise any right or remedy provided under this agreement or by law shall constitute a waiver of that or any other right or remedy, nor shall it preclude or restrict the further exercise of that or any other right or remedy. No single or partial exercise of such right or remedy shall preclude or restrict the further exercise of that or any other right or remedy.

23.2 Except, as expressly provided in this agreement, the rights and remedies provided under this agreement are in addition to, and not exclusive of, any rights or remedies provided by law.

23.3 This agreement and any documents referred to in it constitute the whole agreement between the parties and supersede[s] any previous arrangement, understanding or agreement between them relating to the subject matter of this agreement.

23.4 Each party acknowledges that, in entering into this agreement and the documents referred to in it do not rely on any statement, representation, assurance or warranty (‚ÄúRepresentation‚Äù) of any person (whether a party to this agreement or not) other than as expressly set out in this agreement or those documents.

23.5 Each party agrees that the only rights and remedies available to it arising out of or in connection with a Representation shall be for breach of contract as expressly provided in this agreement.

23.6 No variation of this agreement shall be effective unless it is in writing and signed by the parties (or their authorised representatives).

23.7 If any court or competent authority finds that any provision of this agreement (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision shall, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this agreement shall not be affected.

23.8 If any invalid, unenforceable or illegal provision of this agreement would be valid, enforceable and legal if some part of it were deleted, the parties shall negotiate in good faith to amend such provision such that, as amended, it is legal, valid and enforceable, and, to the greatest extent possible, achieves the parties’ original commercial intention.

23.9 This agreement may be executed in any number of counterparts, each of which when executed and delivered shall constitute an original of this agreement, but all the counterparts shall together constitute the same agreement.

23.10 No person other than a party to this agreement shall have any rights to enforce any term of this agreement.

23.11 A person who is not a party to this agreement shall not have any rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of this agreement, but this does not affect any right or remedy of a third party which exists, or is available, apart from that Act.

23.12 The rights of the parties to terminate, rescind or agree any variation, waiver or settlement under this agreement is not subject to the consent of any person that is not a party to this agreement.

23.13 Nothing in this agreement is intended to, or shall be deemed to, establish any partnership or joint venture between any of the parties, constitute any party the agent of another party, nor authorise any party to make or enter into any commitments for or on behalf of any other party, except as expressly authorised by you or we (as the case may be).

23.14 Neither party shall in any circumstances be in breach of this agreement nor liable for delay in performing, or failure to perform, any of its obligations under this agreement if such delay or failure results from events, circumstances or causes beyond its reasonable control, and in such circumstances the affected party shall be entitled to a reasonable extension of the time for performing such obligations, provided that if the period of delay or non-performance continues for 180 days or more, the party not affected may terminate this agreement by giving 30 days’ written notice to the other party.

23.15 If termination occurs under clause 23.14, all sums paid to we by you under this agreement shall be refunded to you, except that we shall be entitled to payment on a quantum meruit basis for all work done before termination, provided that we takes all reasonable steps to mitigate the amount due.

23.16 Any notice or other communication required to be given under this agreement, shall be in writing and shall be delivered personally, or sent by pre-paid first-class post or recorded delivery or by commercial courier, or e-mail to each party required to receive the notice or communication or as otherwise specified by the relevant party by notice in writing to each other party.

23.17 Any notice shall be deemed to have been duly received:

(a) if delivered personally, when left at the address and for the contact referred to in this clause;
(b) if sent by pre-paid first-class post or recorded delivery, at 9.00 am on the second Business Day after posting; or
(c) if delivered by commercial courier, on the date and at the time that the courier’s delivery receipt is signed.

23.18 The provisions of this clause shall not apply to the service of any proceedings or other documents in any legal action.

23.19 Any dispute which may arise between the parties concerning this agreement shall be determined as provided in this clause 25.

23.20 For the purpose of this clause 25.21 a dispute shall be deemed to have arisen when one party serves on the other a notice in writing stating the nature of the dispute.

(a) unless this agreement has already been terminated by the date of the notice of dispute, we shall, in every case, continue with the Services with all due diligence regardless of the nature of the dispute and you shall continue to make payments (excluding any disputed sums) in accordance with the terms of the Agreement;

(b) after service of the notice of dispute, the following procedure shall be followed by the parties (all periods specified in this clause 25.21(b) shall be extendable by mutual agreement):

(i) within two days, the Project Manager and Your Representative shall meet to attempt to settle the dispute;
(ii) if the Project Manager and Your Representative are unable to reach a settlement within seven days from the date of service of the notice, the managing directors of each of the parties shall meet within the following seven days to attempt to settle the dispute; and
(iii) if no settlement results from the meeting specified in clause 23.20(b)(ii), for the following 28 days the parties shall attempt to settle the dispute by mediation by an independent mediator, with costs to be shared equally between the parties.

(c) If no settlement is reached under clause 25.21(b):

(i) if the dispute is of a technical nature concerning the interpretation of the Specification or any similar or related matter then such dispute shall be referred for arbitration. The arbitrator’s decision shall (in the absence of clerical or manifest error) be final and binding on the parties and his or her fees for so acting shall be borne by the parties in equal shares unless he determines that the conduct of either party is such that such party should bear all of such fees;
(ii) in the case of a dispute over purely legal issues, or where disposition of the legal issues would dispose of all other issues in dispute, the matter shall be brought before the English High Court in the most expeditious manner possible, and the parties agree to co-operate in the speedy conduct of such legal proceedings; and
(iii) in any other case, the dispute shall be determined by the English High Court and the parties submit to the exclusive jurisdiction of such court for such purposes.

23.21 This agreement and any dispute or claim arising out of or in connection with it or its subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales.

23.22 The parties irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with this agreement or its subject matter or formation (including non-contractual disputes or claims).

This agreement has been entered into on the date stated at the beginning of it.

Schedule 1

Part 1 Maintenance and Support

NB: The Definitions contained in clause 1.1 of this Agreement will apply to this Schedule.

1. SUPPORTED WEBSITE

1.1 If requested by you, and if we agree, we will provide support and maintenance in respect of the Website, subject to the Charges and hours of work contained in your package, as specified in the Specification.

1.2 In relation to Maintenance Releases:

(a) as part of the Updating Service, we shall from time to time make Maintenance Releases available to you without charge at our discretion; and
(b) if you fail to make arrangements for the installation of a Maintenance Release within one month of our notifying you that such Maintenance Release is available for installation, we may terminate this agreement by giving one month’s written notice to you.

1.3 In relation to New Versions, if we release a New Version and you decide not to acquire and install such New Version, that decision shall not give rise to any right to terminate this agreement, nor shall it result in any adverse effect on the Services or the performance of our obligations under this agreement. However, if we or a third party have released a New Version since the version which forms part of the Website, and you have not, within 12 months of us having notified you that a New Version is available, acquired and installed that New Version, we may terminate this agreement by giving one month’s written notice to you given at any time after the expiry of such period. Pending any such termination our obligations in respect of the Website shall be reduced accordingly to an amount agreed between us.

1.4 The price of the New Version shall be agreed in writing between us prior to installation.

2. THE SUPPORT SERVICE

2.1 Support shall be provided during Normal Working Hours and shall comprise:

(a) a telephone help desk to provide first-line technical support to users of the Website;
(b) remote diagnosis and, where possible, correction of faults using the Website management system; and
(c) proactive suggestions for improvements;
(d) application integrity checking:
(i) hosting environment configurations;
(ii) content implementation/page creation;
(iii) bug fixes/amendments;
(iv) compatibility/Magento updates;
(v) web development;
(vi) additional training,
as more particularly defined in the Specification.

2.2 The following Services shall not be included under this Schedule:

(a) Magento software upgrades;
(b) Development time used over and above the agreed number of hours set out within the Specification.
(c) Application migration.

2.3 Where a Non-Critical Fault is to be corrected in a forthcoming Maintenance Release, then for a reasonable period before the issue of such Maintenance Release we may decline to provide assistance in respect of that Non-Critical Fault.

2.4 If additional on-site support is required in any month it may be provided by us at our option at the rates set out in the Specification (as varied from time to time in accordance with this agreement).

2.5 In relation to the Updating Service:

(a) we shall issue Modifications of the Website as and when required in whatever form (including, in the case of Non-critical Faults, by way of a local fix or patch of the Website or a temporary by-pass solution) in our absolute discretion;
(b) the Updating Service shall include the supply to you of all revisions to the Deliverables which are necessary in order to reflect any Modification acquired by you; and
(c) once any Modification has been installed by you, you shall return all copies of the Website or any part of the Website which is superseded by that Modification.

2.6 We shall have no obligation to provide the Support Services where faults arise from:

(a) misuse, incorrect use of or damage to the Website from whatever cause (other than any act or omission of ours), including failure or fluctuation of electrical power;
(b) failure to maintain the necessary environmental conditions for use of the Website;
(c) use of the Website in combination with any equipment or Website not provided by us or not designated by us for use with any Modification forming part of the Website, or any fault in any such equipment or Website;
(d) relocation or installation of the Website by any person other than us or a person acting under our instructions;
(e) any breach of your obligations under this agreement or having the Website maintained by a third party;
(f) any Modification not authorised by us resulting in a departure from the Specification; or
(g) operator error.

2.7 We shall use reasonable endeavours to correct Defects notified to us by you in a timely manner appropriate to the seriousness of the circumstances and in accordance with the following procedure:

(a) you shall promptly notify us of all Defects. Where such notification is made orally, you shall provide written confirmation (which may be sent by fax or by e-mail) of the notification within two working days;
(b) within two working hours of such notification, we shall acknowledge receipt of the notification and shall determine, in consultation with you, how seriously the Defect affects your operations;
(c) if a notified Defect halts or substantially impairs your operations which use the Website, we shall:
(i) start work on correcting the Defect within four hours of receipt of such notification;
(ii) use all reasonable efforts to correct the Defect as soon as possible; and
(iii) keep you informed of progress towards correction of the Defect.
(d) if a notified Defect, while not halting or substantially impairing your operations, causes those operations to become significantly slowed or causes substantial inconvenience, we shall commence work on correcting the Defect within 48 hours of receipt of such notification and shall use all reasonable efforts to correct the Defect as soon as possible; and
(e) in the case of Defects other than those specified in clause 2.7(c) and clause 2.7(d), we shall start work on correcting the Defect as soon as our workload allows and shall use commercially reasonable efforts to correct the Defect.

2.8 We shall use reasonable efforts to ensure the accurate migration of any data, but gives no warranties as to the completeness or accuracy of such migration. You shall be responsible for checking the accuracy and completeness of the migrated data and shall promptly give sufficient details.

Schedule 2

Part 1 Website Design, Development or Hosting

NB:The Definitions contained in clause 1.1 of this Agreement will apply to this Schedule.

1. HOSTING

1.1 If requested by you, we may provide Hosting Services or Website design from time to time, in accordance with the Specification and subject to the Charges. The Services provided by us are more fully detailed in Part 2.

2. YOUR RESPONSIBILITIES

You shall be responsible for the accuracy and completeness of the Materials.

3. DEVELOPMENT AND ACCEPTANCE OF SITE

3.1 All sites created and provided by us are designed to work in the current version, and the version released prior to this, of the most widely used browsers. We do not guarantee the site working in all browsers.

3.2 Once we have completed the design and development of the Website we run a number of internal tests but then in accordance with the Specification, we shall run the site for acceptance by you. The procedures set out in this clause shall be repeated and any further development works agreed between us from time to time.

3.3 The tests shall test compliance of the Website. The form and detail of such tests is set out in the Specification.

3.4 Acceptance of the Website shall occur when the Website has passed the tests. We shall notify you when the tests have been passed and provide the results of the tests to you in writing.

3.5 If any failure to pass the tests results from a defect which is caused by an act or omission of yours, or by one of your sub-contractors or agents for whom we have no responsibility (Non-Supplier Defect), the Website shall be deemed to have passed the tests notwithstanding such Non-Supplier Defect. We shall provide assistance reasonably requested by you in remedying any Non-Supplier Defect by supplying additional services or products. You shall pay us in full for all such additional services and products at our then current fees and prices.

3.6 Acceptance of the Website shall be deemed to have taken place upon the occurrence of any of the following events:

(a) you use any part of the Website for any revenue-earning purposes or to provide any services to third parties other than for test purposes; or
(b) you unreasonably delay the start of the relevant tests or any retests for a period of seven working days from the date on which we are ready to commence running such tests or retests.

4. SITE CONTENT

4.1 We shall update the Website with the Materials provided from time to time by you but no more than once in any month during the term of this Agreement. You shall ensure that the Materials do not infringe any applicable laws, regulations or third party rights (such as material which is obscene, indecent, pornographic, seditious, offensive, defamatory, threatening, liable to incite racial hatred, menacing, blasphemous or in breach of any third party Intellectual Property Rights) (‚ÄúInappropriate Content‚Äù) and will indemnify us in full in the event of a breach of this clause.

4.2 You acknowledge that we have no control over any content placed on the Website by visitors and do not purport to monitor the content of the Website. We reserve the right to remove content from the Website where we reasonably suspect such content is Inappropriate Content. We shall notify you if we become aware of any allegation that content in the Website may be Inappropriate Content.

4.3 We may include the statement ‚ÄúPowered by Space 48‚Äù in the Website in a form to be agreed.

4.4 We shall not be liable for the expiration or invalidity of any website assets.

4.5 Website assets are those aspects of the website which are outside our control. They shall include, but not be limited to, security certificates, domain names, web email, contracts with third party providers (e.g. finance modules), hosting agreements between you and a third party, and any contractual arrangements between you and a third party.

5. DOMAIN NAMES

5.1 When instructed to do so we will register the domain name for the Website we have created.

5.2 You acknowledge that the contract for any domain name registered will be between you and the relevant third party.

5.3 We do not guarantee that we will be able to register any specifically requested domain name.

5.4 We do not give any warranty that the domain name you have requested us to register will not infringe any third party rights.

5.5 You are responsible for all costs incurred in registering a domain name for you.

6. WEBSITE AVAILABILITY

6.1 We shall use reasonable endeavours to provide 99% service availability as set out in the Specification, but will have no liability for any downtime caused by:

(a) your act or omission or that of your agents;
(b) your computer Hardware;
(c) any failure by you to comply with the terms of the Agreement;

(d) a force majeure event, as defined in the Agreement;
(e) domain name server issues outside our control; or
(f) acts or omissions of third party providers.

6.2 We will, however, normally be available 100% of the time. Network downtime is measured from the time a trouble ticket is opened by you to the time the server can receive and transmit data.

6.3 We reserve the right to take the Website off-line to update it or fix problems at any time and will provide you with advance notice of any such update.

Part 2 Details of Hosting Services

1. The hosting of the Magento or WordPress platform will be within our dedicated hosting solution. Our hosting includes the following features:

(a) 99.95% network uptime guarantee;
(b) 100% power availability;
(c) 24/7/365 server monitoring; and
(d) Daily backups on a two week retention.

2.The Magento or WordPress platform and the data contained within the associated database will be backed up on the following schedule:

(a) Daily incremental
(b) 2-week retention

3.If you wish to cancel the Hosting Services, you will need to notify us at least 30 days before the term is due to be renewed. We will not be liable for any costs incurred by you if you chose to move to alternative host supplier. You will be liable for any time incurred by us for helping with the move away from our server.

4.Web hosting companies occasionally implement changes on servers which may require minor adjustments to your website code by us. Rare “down time” or other problems which require our assistance may also occur. These changes may, at our discretion, be charged at our hourly rate of £100 plus VAT.

Exclusions

7. The following are areas where we will not provide services as part of this Agreement:

(a) Magento and WordPress Application works of any kind (*lf you have a support contract please refer to Schedule 1 for relevant terms and conditions)

(b) Additional IP addresses

(c) Application migration

(d) Development time of any kind (*lf you have a support contract please refer to Schedule 1 for relevant terms and conditions)

(e) Issues with the Magento or WordPress system that have not been caused by the move to our Linux Servers.

(f) Issues that are caused by your current development partners or third party developers that have access to the site via FTP.

(g) Magento or WordPress down time that is occurred by anything other than Apache / MySQL conflicts.

Schedule 3

Part 1 SEO and Digital Marketing Services

NB: The definitions contained in clause 1.1 of this Agreement will apply to this Schedule.

1. SERVICES

1.1 We shall:

(a) provide the Services to include those set out in Part 2;
(b) develop the SEO Pages in accordance with the specifications set out in the Specification;
(c) comply with your information and IT security measures as communicated to us when performing the Services;
(d) comply with the Brand Guidelines;
(e) perform the Services set out in Part 2,
all in accordance with the terms of this Agreement and any other instructions provided by you with the objective of enhancing and optimising the rankings and prominence of each Website in the results pages of Internet search engines.

1.2 You acknowledge and agree that we do not guarantee first position or consistent top ten positions for any particular keyword, phrase or search term as it is solely at the discretion of the search engines themselves to list a Website.

1.3 You acknowledge that we have no control over the policies of search engines with respect to the type of websites and/or content that they accept or the way in which websites are ranked either now or in the future. As a result search engines may:

(a) stop accepting submissions from us for an indefinite period of time with or without notice; or
(b) cease to list a website at its discretion, however should a website not reappear within thirty (30) days of it not being listed then we will re-optimise the applicable website based on the current policies of the relevant search engine at a cost to be agreed between us,
and we shall not be liable to you for any such actions of search engines.

1.4 We are not responsible for changes made to the Website by:

(a) other parties; or
(b) you in choosing to link to or obtain a link from a particular website without prior consultation with us,
that adversely affects the search engine rankings of the website.

2. SEO PAGES CONTENT

2.3 We shall include in the SEO Pages any Materials and any other content developed pursuant to the Specification.

2.4 In order to provide you with our SEO:
(a) we shall send you a pre-proposal questionnaire;
(b) we shall present a Specification;
(c) you shall sign off the Specification;
(d) we shall agree key words between us.

2.5 We warrant, represent and undertake that all content (excluding the Materials) that we develop for the Deliverables pursuant to this Agreement do not contain Unsuitable Content. We shall notify you immediately if we become aware that any content in the Deliverables may be Unsuitable Content.

3. ACCEPTANCE TESTS

3.3 Once we have completed the Services and/or the Deliverables, as the case may be where applicable, we shall carry out tests (‚ÄúAcceptance Tests‚Äù) to check ranking and results only.

4. CLIENT OBLIGATIONS

Solely for the purposes of us providing the Services, you agree to provide the following:

(a) administrative or back-end access to the Website for analysis of its content and structure;
(b) permission for us to make changes to the Website for the purpose of optimisation;
(c) permission for us to communicate directly with any applicable third parties connected with the Website (for example, your web designer) in order to provide the Services;
(d) access to existing traffic statistics for the Website in order for analysis and tracking purposes; and
(e) where the Website is lacking in textual content, you will provide additional text content in electronic format for the purpose of creating additional or richer web pages.

Part 2 Digital Marketing Services

Deliverables

1. Website Audit & Benchmark

We will provide the following, non-exhaustive list of services relating to website audit and benchmark:

(a) Review of the current site (onsite) looking at URL structure, navigation, Meta data, page structure, content, internal linking, calls to action, site search, images/video, filenames/downloads, site speed, tracking and goals;
(b) Review of current site (offsite) looking at the domain age, inbound links (authority, anchor text and depth of links), indexed pages, Google Universal exposure and selected competitor information;
(c) Production of a prioritised list of both onsite and offsite recommendations which will need to be carried out either by you, your web design/development agency or by us;
(d) There will also follow a benchmark initial report document. This will note down the current site tracking statistics and for a basis for future monthly reports to determine campaign progress and seasonal trends.

2. Keyword Research Report

This provides list of keywords that can bring highest volume of relevant traffic to the Website along with their search volume as well as benchmarks the position within the search engines of your site at the commencement of the campaign.

3.SEM (Search Engine Management) Analysis & Reporting

We will continuously monitor the effectiveness of our SEM campaign and send you traffic and rankings reports monthly if required under the Specification.

Services

4. On-Site Optimisation

We try to fix all the issues we have identified during Website audit, so that the Website works for your business and is able to convert relevant traffic into sales or leads. However this may require additional development work which will need to be charged outside of the contract and will be quoted for separately. As part of the SEM work we will modify the title tags, Meta tags, contents and other on-page factors (not code) of your Website to make it relevant to search engines (Google, Yahoo and Bing) for targeted keywords.

5. Pay Per Click Campaign Management

We will monitor and amend the Pay per Click (PPC) campaign in order to improve the click through rate of the campaign which in turn improves traffic and ultimately the conversion rate of the campaign, allowing for a better return on investment (ROl).

6. Off-Site Optimisation

We acquire/request/buy links from vast array of Websites to improve the ranking potential of your Website in search engines and to rank for targeted keyword phrases. We develop and promote content (press releases, articles, blogs, link bait etc.) which help in getting additional traffic and links to your site and also helps in improving the conversion rate.

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