Yemi Olagbaiye

Yemi oversees Softwire’s portfolio of media, entertainment, leisure and retail customers, working with our consultants, designers and developers to ensure we help clients achieve success.

Having collaborated with startups, SMEs and large enterprises in these sectors for over a decade now, he understands the unique opportunities and challenges they face. More importantly, he knows how to use technology to address them in practical, cost-effective ways.

Yemi is a regular author on topics such as digital innovation and artificial intelligence. His writing seeks to help readers cut through tech hype, by exploring how new and established technologies can be applied in the real world to make a genuine difference.

“The thing I love about working at Softwire is that every day is different – technology is always changing, and so are both the challenges that customers come to us with, as well as our approach to finding solutions. It’s definitely a space where the mind is kept stimulated and being at the forefront of where innovation and technology come together to create actual value is really satisfying.”

As well as being a keen motorcyclist and gastronome, Yemi also used to be a semi-professional music producer, having featured on Radio 1 and 6 Music, performed at festivals across Europe, and picked up a music video award along the way.