Anticipatory design, powered by Artificial Intelligence (AI), Machine learning (ML), and Big Data (BD), promises to transform user experiences by predicting and fulfilling needs before users even express them. While this proactive approach seems revolutionary, many businesses struggle to meet the high expectations it sets. Joana Cerejo delves into the challenges of anticipatory design, highlights key failures, and offers a framework to help designers and businesses succeed in this complex landscape.
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Discover effective pricing strategies for digital projects. Learn how to balance fixed pricing, time and materials, and value-based approaches while managing client expectations and scope creep.
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Today, UX design contributes to the problem of excessive consumption through persuasive e-commerce practices and designing for companies with linear and exploitative business models. Anna Rátkai explores practical steps we can take to reduce material consumption and the massive environmental impact that comes along with it by designing mindful shopping experiences.
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Many organizations prioritize internal structures and services over customer-centricity, hindering effective decision-making. Through a case study, Talke Hoppmann-Walton advocates for a shift towards an outside-in perspective and proposes the use of a user segmentation matrix to foster alignment across departments and prioritize customer needs.
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Is there such a thing as harmony between designers and developers in the workplace, and if so, how can it be achieved? In this article, Chris Day explores the challenges of effective collaboration, outlines the key factors at play, and (hopefully!) empowers you to find the right solutions to help you and your team deliver to their full potential.
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How do we conduct UX research when there is no or only limited access to users? Here are some workarounds to run UX research or make a strong case for it. An upcoming part of Smart Interface Design Patterns.
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Business acquisitions are common but often shrouded in mystery because they happen behind closed doors. In this article, Yaakov details the story of his company and the journey it took him on, shedding light on the process of selling a business and what he learned from the experience.
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Free-tier pricing is a common marketing strategy. “Free” gets people in the door and allows them to settle in and see how things work. But, as Juan Diego Rodriguez explains, the practice of free tiers is often conflated with free trials. And while the distinction may be nuanced, the consequences of sunsetting free-tier pricing may be huge.
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Whether digital or physical, designing a customer touchpoint requires an understanding of the essential relationship between the brand and the user experience, which is also known as the brand experience. This article is a simple guide to building long-lasting customer relationships based on the seven rules of Rikyu in the Japanese tea ceremony for a creative and memorable twist.
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Most product teams commonly adopt a feature-centric mindset, finding them convenient for brainstorming, drafting requirement documents, and integrating into backlogs and ticketing systems. In this article, Andy Budd shows how fixation with features might be holding you back and how making a few small tweaks to your process could make an entire world of difference.
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