Who Wants Tomorrows Newspapers?
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Customer research is important for designing successful digital news services. Understanding how and when users consume news across various platforms can help publishers provide the right content in the appropriate context. Research shows that most people have shallow engagement with online news and prioritize just the basic facts rather than extra features like personalization or user-generated content.
Who Wants Tomorrows Newspapers?
- 1. Why c us tom er research is critical to designing successful digital news services.
- 2. Content
- 3. Context
- 4. lawnmower “… and the main story on today’s 6 o’clock news…”
- 7. Morning Evening Lunchtime Importance as a news source Frequency of use Internet Newspaper Television Radio Wake up Commuting Commuting Breakfast … in work… Time
- 9. My goal: to relax
- 10. My goal: to find out about last night’s match
- 11. Wow, this article about the housing market is really interesting…
- 12. This article about the housing market is getting in my way
- 13. chameleon
- 14. Some examples of things we know about news from undertaking user research…
- 15. Broad and shallow engagement
- 16. “ Has anything in the world changed since I last checked?”
- 17. Narrow and deep engagement
- 18. People don’t read online. They scan.
- 19. Most people just care about the basics.
- 20. Most people don’t care about: - Blogging User generated content RSS Personalisation
- 21. Facts Opinion
- 22. Serendipity
- 25. Summary Understanding context in the real messy world is critical to success. Print news is different to online news. Get the basics right first.
Editor's Notes
- #2: I want to talk about getting out from behind our desks and away from our internal design meetings and out into the real world to understand how people consume and interact with news. For the next 5 minutes, think about the difference between creating content and pushing it at people, and creating content and giving people the tools to find it.