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スマートフォン向けソーシャルゲームの成功と失敗 110530

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The document discusses mobile game monetization and metrics like ARPPU (Average Revenue Per Paying User). It analyzes the performance of two games, TwinkleBar and CoordeMania. TwinkleBar had 15,000 DAU (Daily Active Users), 200 payers, and $100,000 in revenue. CoordeMania had 30,000 DAU, 600 payers, and $300,000 in revenue. The document suggests that increasing DAU through improved retention and monetization could significantly boost overall revenue.

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Monday, May 30, 2011
Monday, May 30, 2011
What is ? Monday, May 30, 2011
What is ? 100 Monday, May 30, 2011
Twinkle Bar 3 mixi iPhone Bar Monday, May 30, 2011
Twinkle Bar 3 mixi iPhone Bar Monday, May 30, 2011
CoordeMania 4 GREE iPhone Monday, May 30, 2011
� � � � Monday, May 30, 2011
� � � � facebook.com/chimu841 twitter.com/chimu841 ameba.jp/chimu841 Monday, May 30, 2011
� � � � facebook.com/chimu841 twitter.com/chimu841 ameba.jp/chimu841 chimu841 Monday, May 30, 2011
TwinkleBar � CoordeMania � ARPPU → →20 10 15 Monday, May 30, 2011
20 2 Monday, May 30, 2011
※ARPPU ¥500 20 2 DL 5 10,000DAU ↓ 200 ↓ ¥100,000/ ↓ ¥3,000,000/ Monday, May 30, 2011
※ARPPU ¥500 20 2 DL 5 10,000DAU ↓ 200 ↓ ¥100,000/ ↓ ¥3,000,000/ 50 Monday, May 30, 2011
※ARPPU ¥500 20 2 DL 5 DL 30 10,000DAU 60,000DAU ↓ ↓ 200 1,200 ↓ ↓ ¥100,000/ ¥600,000/ ↓ ↓ ¥3,000,000/ ¥18,000,000/ 50 Monday, May 30, 2011
※ARPPU ¥500 20 2 DL 5 DL 30 10,000DAU 60,000DAU ↓ ↓ 200 1,200 ↓ ↓ ¥100,000/ ¥600,000/ ↓ ↓ ¥3,000,000/ ¥18,000,000/ 50 5 Monday, May 30, 2011
30 4 Monday, May 30, 2011
※ARPPU ¥500 30 4 DL 5 15,000DAU ↓ 600 ↓ ¥300,000/ ↓ ¥9,000,000/ Monday, May 30, 2011
※ARPPU ¥500 30 4 DL 5 15,000DAU ↓ 600 ↓ ¥300,000/ ↓ ¥9,000,000/ 10 Monday, May 30, 2011
※ARPPU ¥500 30 4 DL 5 DL 30 15,000DAU 90,000DAU ↓ ↓ 600 3,600 ↓ ↓ ¥300,000/ ¥1,800,000/ ↓ ↓ ¥9,000,000/ ¥54,000,000/ 10 Monday, May 30, 2011
※ARPPU ¥500 30 4 DL 5 DL 30 15,000DAU 90,000DAU ↓ ↓ 600 3,600 ↓ ↓ ¥300,000/ ¥1,800,000/ ↓ ↓ ¥9,000,000/ ¥54,000,000/ 10 3 Monday, May 30, 2011
AppStore →CoordeMania 50 80 1,500DL Monday, May 30, 2011
",#$ -./0123456$ !"#$ (,#$ 788693:50/5$ !,#$ %%#$ !,#$ TwinkleBar CoordeMania %,#$ %,#$ &&#$ 15 30 &,#$ &,#$ '(#$ '%#$ ',#$',#$ ',#$ *%#$*%#$*%#$*%#$ ',#$ ')#$ *'#$**#$*'#$*'#$ **#$ *)#$*,#$**#$*,#$**#$*)#$ *)#$*,#$ *,#$*,#$ )+#$*,#$ )+#$ *%#$ *!#$ )!#$ *,#$ *&#$ *'#$*&#$ *'#$ )+#$)"#$)+#$)"#$)"#$ )(#$)!#$ ),#$ )'#$)*#$)*#$ )'#$)*#$ )'#$ ))#$))#$)*#$ ),#$ ),#$)*#$ ,#$ ) * ' & % ! ( " + ), )) )* )' )& )% )! )( )" )+ *, *) ** *' *& *% *! *( *" *+ ', Monday, May 30, 2011
Monday, May 30, 2011
→ → “ ” → Monday, May 30, 2011
→TOP →1 → → Monday, May 30, 2011
→ → → Monday, May 30, 2011
→ → → 2 → → Monday, May 30, 2011
→ → →mixi → Monday, May 30, 2011
Monday, May 30, 2011
Monday, May 30, 2011
de 7 Monday, May 30, 2011
ANIMAL VILLAGE 9 Monday, May 30, 2011
Monday, May 30, 2011

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スマートフォン向けソーシャルゲームの成功と失敗 110530

  • 3. What is ? Monday, May 30, 2011
  • 4. What is ? 100 Monday, May 30, 2011
  • 5. Twinkle Bar 3 mixi iPhone Bar Monday, May 30, 2011
  • 6. Twinkle Bar 3 mixi iPhone Bar Monday, May 30, 2011
  • 7. CoordeMania 4 GREE iPhone Monday, May 30, 2011
  • 8. � � � � Monday, May 30, 2011
  • 9. � � � � facebook.com/chimu841 twitter.com/chimu841 ameba.jp/chimu841 Monday, May 30, 2011
  • 10. � � � � facebook.com/chimu841 twitter.com/chimu841 ameba.jp/chimu841 chimu841 Monday, May 30, 2011
  • 11. TwinkleBar � CoordeMania � ARPPU → →20 10 15 Monday, May 30, 2011
  • 12. 20 2 Monday, May 30, 2011
  • 13. ※ARPPU ¥500 20 2 DL 5 10,000DAU ↓ 200 ↓ ¥100,000/ ↓ ¥3,000,000/ Monday, May 30, 2011
  • 14. ※ARPPU ¥500 20 2 DL 5 10,000DAU ↓ 200 ↓ ¥100,000/ ↓ ¥3,000,000/ 50 Monday, May 30, 2011
  • 15. ※ARPPU ¥500 20 2 DL 5 DL 30 10,000DAU 60,000DAU ↓ ↓ 200 1,200 ↓ ↓ ¥100,000/ ¥600,000/ ↓ ↓ ¥3,000,000/ ¥18,000,000/ 50 Monday, May 30, 2011
  • 16. ※ARPPU ¥500 20 2 DL 5 DL 30 10,000DAU 60,000DAU ↓ ↓ 200 1,200 ↓ ↓ ¥100,000/ ¥600,000/ ↓ ↓ ¥3,000,000/ ¥18,000,000/ 50 5 Monday, May 30, 2011
  • 17. 30 4 Monday, May 30, 2011
  • 18. ※ARPPU ¥500 30 4 DL 5 15,000DAU ↓ 600 ↓ ¥300,000/ ↓ ¥9,000,000/ Monday, May 30, 2011
  • 19. ※ARPPU ¥500 30 4 DL 5 15,000DAU ↓ 600 ↓ ¥300,000/ ↓ ¥9,000,000/ 10 Monday, May 30, 2011
  • 20. ※ARPPU ¥500 30 4 DL 5 DL 30 15,000DAU 90,000DAU ↓ ↓ 600 3,600 ↓ ↓ ¥300,000/ ¥1,800,000/ ↓ ↓ ¥9,000,000/ ¥54,000,000/ 10 Monday, May 30, 2011
  • 21. ※ARPPU ¥500 30 4 DL 5 DL 30 15,000DAU 90,000DAU ↓ ↓ 600 3,600 ↓ ↓ ¥300,000/ ¥1,800,000/ ↓ ↓ ¥9,000,000/ ¥54,000,000/ 10 3 Monday, May 30, 2011
  • 22. AppStore →CoordeMania 50 80 1,500DL Monday, May 30, 2011
  • 23. ",#$ -./0123456$ !"#$ (,#$ 788693:50/5$ !,#$ %%#$ !,#$ TwinkleBar CoordeMania %,#$ %,#$ &&#$ 15 30 &,#$ &,#$ '(#$ '%#$ ',#$',#$ ',#$ *%#$*%#$*%#$*%#$ ',#$ ')#$ *'#$**#$*'#$*'#$ **#$ *)#$*,#$**#$*,#$**#$*)#$ *)#$*,#$ *,#$*,#$ )+#$*,#$ )+#$ *%#$ *!#$ )!#$ *,#$ *&#$ *'#$*&#$ *'#$ )+#$)"#$)+#$)"#$)"#$ )(#$)!#$ ),#$ )'#$)*#$)*#$ )'#$)*#$ )'#$ ))#$))#$)*#$ ),#$ ),#$)*#$ ,#$ ) * ' & % ! ( " + ), )) )* )' )& )% )! )( )" )+ *, *) ** *' *& *% *! *( *" *+ ', Monday, May 30, 2011
  • 25. → → “ ” → Monday, May 30, 2011
  • 26. →TOP →1 → → Monday, May 30, 2011
  • 27. → → → Monday, May 30, 2011
  • 28. → → → 2 → → Monday, May 30, 2011
  • 32. de 7 Monday, May 30, 2011
  • 33. ANIMAL VILLAGE 9 Monday, May 30, 2011