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BuzzFeed Presentation

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Austin J. Hunt

Media portfolio presentation of BuzzFeed. I went through a brief histroy of the company, along with how the company produces, distributes, and markets their content.

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BuzzFeed By: Austin J. Hunt
History  Launched in 2006 by Jonah Peretti  “The Viral Web in Real Time”  2006-2011: Viral Content, Lists, Memes, Pictures, Videos, etc.  2012-Present: Viral Content, Longform, Breaking News, Politics.  Ben Smith: New Editor-In-Cheif (Former Politico Journalist)
Market/Financial Performance  Independent  Peretti’s Huffington Post bought by AOL for $300m  Location  Started in New York City  Now in Los Angeles and London
Business Model  BuzzFeed has found “The Secret.”  Generating content based on virality  Distribute/Promote content as it was advertisement  Generating advertisement/content seamlessly  Earn revenue per-click
Production/Distribution of Content  Social Sharing  People want to share content that is clever, cool, and will help build their person brand on social media.  Content Marketing  Different from Old Style Marketing  Partnered with Virgin Mobile
Target Market  Broad and Unique  Not traditional demographics  “Bored at Work” Audience  Mental breaks at work  Sharing articles, stories, lists  Larger than TV audience  “Bored in Line”  Sharing “attractive” content  Non-clickable  Pictures, memes, gifs, tweets  “We spend a lot less time thinking how to target and a lot more thinking on what people are sharing.”
Choice of Content  Audio/Visual  Pictures, Videos, Memes, Gifs  Lists/Articles  Humor, Sports, Entertainment, Politics  Original Reporting and Longform Journalism  Breaking News - @BuzzFeedNews  Twitter
Strengths  Science of Social Sharing  Combining News/Information with Brand Marketing  “Bigger than the brand” approach  Employees make the brand what it is instead of the brand making the employee.
Weaknesses  Not well-known outside the under-25 market  Started from the bottom  Not taken seriously at the beginning
Opportunities  Going Public  Predicted to be one of the first $1B buyouts  Tapping into larger demographic  Older generation of internet users
Conclusion  Transformed from startup to one of the hottest media organization on the web.  30 million unique visitors a month  Long-term Vision  Bigger demographic  Original reporting  Increasing brand recognition

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BuzzFeed Presentation

  • 2. History  Launched in 2006 by Jonah Peretti  “The Viral Web in Real Time”  2006-2011: Viral Content, Lists, Memes, Pictures, Videos, etc.  2012-Present: Viral Content, Longform, Breaking News, Politics.  Ben Smith: New Editor-In-Cheif (Former Politico Journalist)
  • 3. Market/Financial Performance  Independent  Peretti’s Huffington Post bought by AOL for $300m  Location  Started in New York City  Now in Los Angeles and London
  • 4. Business Model  BuzzFeed has found “The Secret.”  Generating content based on virality  Distribute/Promote content as it was advertisement  Generating advertisement/content seamlessly  Earn revenue per-click
  • 5. Production/Distribution of Content  Social Sharing  People want to share content that is clever, cool, and will help build their person brand on social media.  Content Marketing  Different from Old Style Marketing  Partnered with Virgin Mobile
  • 6. Target Market  Broad and Unique  Not traditional demographics  “Bored at Work” Audience  Mental breaks at work  Sharing articles, stories, lists  Larger than TV audience  “Bored in Line”  Sharing “attractive” content  Non-clickable  Pictures, memes, gifs, tweets  “We spend a lot less time thinking how to target and a lot more thinking on what people are sharing.”
  • 7. Choice of Content  Audio/Visual  Pictures, Videos, Memes, Gifs  Lists/Articles  Humor, Sports, Entertainment, Politics  Original Reporting and Longform Journalism  Breaking News - @BuzzFeedNews  Twitter
  • 8. Strengths  Science of Social Sharing  Combining News/Information with Brand Marketing  “Bigger than the brand” approach  Employees make the brand what it is instead of the brand making the employee.
  • 9. Weaknesses  Not well-known outside the under-25 market  Started from the bottom  Not taken seriously at the beginning
  • 10. Opportunities  Going Public  Predicted to be one of the first $1B buyouts  Tapping into larger demographic  Older generation of internet users
  • 11. Conclusion  Transformed from startup to one of the hottest media organization on the web.  30 million unique visitors a month  Long-term Vision  Bigger demographic  Original reporting  Increasing brand recognition