Online storefronts
Sell more with Shopify
With flexible options for how you build and the highest-converting checkout, Shopify stores sell more products, lower your costs, and save you time.
Flexible ways to build
Quickly build an advanced custom store with Shopify’s fully managed solution, or go headless for total control.
Lightning-fast performance
With a 99.99% uptime rate and multiple points of presence worldwide, Shopify’s infrastructure ensures you have the fastest, most resilient storefronts.
The world’s best-converting checkout
Shopify’s checkout converts up to 36% better than the competition. And it’s built into every storefront on Shopify.
Ways to build
Choose how you want to build
Whether you need a completely custom front-end and fully managed solution, or would rather bring your own stack, Shopify gives you options for how you want to sell.
- Build custom with Liquid
Get a completely custom design that matches your brand's exact look and feel, and leave the maintenance to Shopify.
- Build headless
Get the flexibility your business needs by using Shopify’s headless stack or bringing your own framework of choice.
Build with Liquid for easier maintenance
Build fast and easy with Liquid, Shopify’s supercharged templating language, to quickly create a custom store with the exact look and feel you need. Best of all, you can leave the hosting to us.
Easy store development
Liquid works seamlessly with HTML, CSS, JSON, and JavaScript, making it easy to create a custom store as unique as your brand.
Speed. Security. Reliability.
Whether you’re doing a big drop or launching in a new country, Shopify monitors uptime, optimises for speed, and keeps your store secure.
An editor everyone can use
Any team member can edit content, launch landing pages, and update designs, freeing up developers to focus on higher-priority projects.
Build even faster with no-code themes
Quickly launch a flash sale or test a new market with 200+ pre-built themes. Each comes with selling and conversion features built right in.
Build headless for ultimate control
Get the store and flexibility your business needs. Choose your own stack and use the tech you already love with no vendor lock-in, or launch in half the time using Shopify's headless stack.
Choose your own stack
Use Shopify’s Storefront API with your own framework and language, manage operations in Shopify’s backend, or use your API-based ERP, CMS, and 3P integrations.
Total creative control
Access Shopify's full capabilities to create unique experiences for any platform, from web and mobile to AR, VR, and 3D models.
No rate limits
Run the biggest sales events without worrying about throttling, unexpected bills, and bot activity.
Built-in performance
Shopify's Storefront API serves millions of queries/min and is deployed globally at the edge, putting you as close to your customers as possible.
Choose Hydrogen and launch faster
Use Shopify's headless stack to fast-track development with Hydrogen, Shopify’s React-based toolkit, and Oxygen, Shopify's global hosting solution.
Purpose-built for commerce
Get components, hooks, and utilities preconfigured to work with Shopify APIs, and drop-in support for conversion-critical features.
Composable by design
Integrate first- and third-party apps and systems to extend your store’s functionality. If it has an API, it works with Hydrogen.
Hosted by Shopify
Instantly deploy your Hydrogen store using Oxygen at no extra cost. Or use your preferred hosting provider.
Out-of-the-box features, for however you build
Worldwide and B2B selling
Show different products and pricing to global customers with contextual storefronts.
AI tools
Use Shopify Magic to craft headlines, descriptions, blog posts, and more.
Videos and 3D models
Show products in detail with videos, 3D visualisation tools, and other rich media.
Language and currency
Let customers select which country and currency they’re shopping in.
Metaobjects
Add custom pages and new types of structured content, from banners to lookbooks.
Custom product fields
Add specialised information to product listings, orders, and customer profiles.
Performance monitoring
Optimise your store’s performance with the Real User Metrics dashboard.
Recommendations
Increase total order value with automatic product recommendations.
Mobile-ready
Design your site once, and watch it automatically work for mobile.
Analytics and reporting
Get a real-time view of your store’s activity so you make informed optimisations.
Integrations
Powerful integrations for the systems behind your store
Integrate with your preferred systems and extend the power of the platform with the critical software you require, all backed by Shopify’s reliable global infrastructure.
All your integrations, seamlessly connected
Connect your preferred ERP, CRM, IMS, OMS, and other third-party systems. Shopify provides built-in integrations for all major front- and back-end systems trusted by enterprises.
Dev resources for building any experience
Shopify’s dev docs, APIs, primitives, and tools make it easy to migrate and compose, customise, and extend every part of the commerce stack.
Sandbox environments
Use Shopify’s sandbox and development environments to test integrations out before shipping final changes.
Go further with thousands of apps
When you need extras, the Shopify App Store has you covered. With over 8,000 apps, you can extend the core platform with features like upsells, trust badges, gift options, and payment customizations—allowing you to create unique experiences customers can’t find anywhere else.
Checkout
The world’s best-converting checkout
With a 15% higher conversion rate on average, Shopify’s checkout is customizable, lightning-fast, secure, compliant, and trusted by the biggest brands.
No-code customization
Easily edit your checkout’s branding and add new functionality with apps from the Shopify App Store, all managed in the drag-and-drop checkout editor.
Advanced customization
Build bespoke checkout experiences with our UI components and Branding API. Modify business logic and connect your stack with Shopify Functions.
Accelerated checkouts
Convert more buyers with express checkouts like PayPal, Apple Pay, and Shop Pay, which beats other express checkouts by at least 10%.
Out-of-the-box compliance
Shopify’s checkout makes compliance easier, including the new PCI Security Standard for 2025 and regional privacy regulations.
See how Shopify helps brands grow
Shopify’s Payments ecosystem is a pathway towards frictionless commerce. We’ve reaped the rewards of Shopify by strategically leveraging installments and more with our global commerce offerings.
Build better. Sell faster.
Talk to our sales team on how to migrate to Shopify and boost your bottom line.