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April 16, 2024
Authored by Jeff Ragovin, CEO, Semasio
Today marks an exciting milestone in our journey as we introduce ourselves under the vibrant Semasio brand as part of our commitment to staying at the forefront of digital advertising. We're thrilled to embark on this new chapter with a fresh perspective and renewed energy.
Semasio’s mission has always been and will continue to be, a means to harness predictive intelligence so clients and partners alike can realize their full data potential both now and in the future. We will continue to help data-driven marketers connect and build trust with consumers safely by creating access to a world where ads align with the content customers consume - the responsible way to drive growth in a privacy-first world.
Semasio's expertise thrives at the convergence of semantic technology, AI, and real-time programmatic targeting. Our comprehensive suite of solutions harmonizes audiences, contextual targeting, and brand alignment on a unified platform. Employing an ID-agnostic approach, we empower marketers to efficiently connect with consumers, irrespective of identification methods, both now and in the dynamic future.
At Semasio, our core values are the bedrock of our mission to transform the landscape of data-driven marketing. We are guided by four fundamental principles that not only define who we are but also how we deliver exceptional results.
We know the value of smart insights into customer needs and interests. By focusing on the right signals, we help advertisers connect with their best customers.
Just like the most innovative minds, we are passionately curious, always asking why and how. We believe that every question can lead to a new insight, a new idea or a new breakthrough.
We understand individual strengths are amplified when we work transparently with our clients to foster a culture of honesty, mutual respect and shared success.
We thrive on moving the goalposts. Continuous improvement is in our DNA and we’re always testing new ideas to future-proof data-driven marketing.
Our reemergence as Semasio underscores our deep commitment to both our clients and partners. Join us as we embrace a cookie-free world, push the boundaries of what’s possible and elevate the ways brands and agencies connect with audiences like never before
Explore how our solutions can elevate your marketing efforts. Visit www.semasio.com to learn more and connect with us.
Leverage pre-built and custom audiences for a perfect fit
Speed + Flexibility
Deploy Always On segments and accelerate speed-to-market.
Find more customers like your best customers
Accuracy + Reach
Leverage first-party data to find semantic twins of your desired consumer.
Target pages, not people
Reach + Relevance
Personalize messaging without sacrificing reach.
Predict where your ideal customer is most likely to be
Accuracy + Efficiency
Combine the accuracy of audiences with the reach of privacy-friendly contextual targeting.
Reach your ideal consumer in long-tail media spaces
Efficiency + Reach
Engage your ideal target audience without waste.
Align your brand with contexts and avoid conflicts
Safety + Scale
Expand your reach without increasing risk.