CONSUMER BEHAVIOUR AND JOURNEY
steps customers take on the website, from initial visit to purchase and pain points
CONSUMER E-COMMERCE JOURNEY MAPPING
checkout
Search engine visibility
Payment options referrals social media
mentions
Landing page Cart
Social Media Ads High Cart Abandonment Reviews
Rates
Awareness Consideration Purchase Retention Advocacy
educational content customer reviews product pages Post-purchase emails
social media interactions
Influencer promotions
Website homepage
loyalty programs
Paid content
PAIN POINTS IN CONSUMER JOURNEY
Slow Website Speed Poor Mobile Experience Lack of Personalized Experience Inefficient Checkout Process Ineffective Product Search
•Optimize images •Design a mobile-friendly •Simplify the checkout •Implement a robust search
•Implement personalized
•Leverage browser website process (fewer steps) engine optimization (SEO)
product
caching •Optimize website speed for •Offer guest checkout strategy
recommendations
•Use a reliable hosting mobile devices •Provide multiple payment •Use relevant keywords and
•Use targeted marketing
provider •Ensure smooth checkout options tags
campaigns
•Reduce server process on mobile •Offer clear shipping •Provide accurate and detailed
•Create personalized
•response time •Use responsive design information product descriptions
shopping experiences
CONSUMER BEHAVIOUR HOMEPAGE OPTIMISTAION MARKETING AND PROMOTION SUCCESS MEASUREMENT TOOLS
BEASTLIFE SITE OPTIMISATION
making purchasing experience smoother and personalized
Laptop Site
Optimisation:
Reducing Fiction
Points e.g BeastGPT
Providing Wishlist option at Home Page instead of two covering payable
authenticity tester to help viewers access their liked amount at checkout
products later on. process.
Remind for Reviews: Receiving more written reviews on PDPs
to build trust can boost engagement and conversion.
Coupons and Rewards: Providing
first time user discount and free
shipping offers during checkout Showcasing: More products on homepage can navigate
(discount is available in mobile customers interest and chances of purchase.
but not in laptop site)
Making specified categories at Home Page to allow easy access to viewers
Providing primary
language options
like Hindi and
English and more
languages to cover
wider audience.
CONSUMER BEHAVIOUR HOMEPAGE OPTIMISTAION MARKETING AND PROMOTION SUCCESS MEASUREMENT TOOLS
MARKETING AND PROMOTION
Making efficient Search Engine Optimization and launching new product line
#FlexWithBeastlife: Online Marketing campaign to call out young Gamified Loyalty Program: BeastCash Rewards
generation and Feature top transformations on Beastlife's website and Goal: Increase repeat purchases and engagement.
social media. Offer discounts or free samples for participants who
document their journey.
•Launch a loyalty program where customers earn points for purchases,
referrals, and reviews.
Use Shopify's built-in email marketing
tools or integrate with third-party email Execution:
marketing platforms. •Points redeemable for discounts or free products.
•Levels like "Rookie Beast" to "Alpha Beast" with exclusive perks at higher
tiers.
Utilize Google Ads to reach a wider •Send periodic engagement emails highlighting points balance and available
audience and drive traffic to your website. rewards.
Target demographics and interests
to maximize the effectiveness of your ads.
Activeness through regular uploading on
Youtube of reviews, motivational videos,
body building etc. will spread the word.
Improving SEO Efficiency to make Beastlife’s
products a top search and easily available
brand for consumers
CONSUMER BEHAVIOUR HOMEPAGE OPTIMISTAION MARKETING AND PROMOTION SUCCESS MEASUREMENT TOOLS
KEY PERFORMANCE INDICATORS
measuring the success of optimizations and launch
KEY PERFORMANCE INDICATORS TOOLS TO GATHER DATA
•Website Traffic: Monitor website traffic to the product pages and Testing methods to measure success
overall website traffic.
[Link] Analytics: A powerful tool to track website traffic, user behavior,
•Conversion Rate: Track the percentage of visitors who convert into and conversions.
customers.
[Link]: Visualize user behavior on your website to identify areas of
•Average Order Value (AOV): Measure the average amount spent per interest and pain points.
order.
•Customer Acquisition Cost (CAC): Calculate the cost of acquiring a 3.A/B Testing: Test different website elements (e.g., button color, layout,
new customer. product descriptions) to optimize conversions.
[Link] Surveys and Feedback: Gather direct feedback from customers
•Customer Lifetime Value(CLTV): Estimate the long-term value of a
to understand their preferences and pain points.
customer.
Shopify provides a variety of tools to help you track these metrics, including
•Social Media Engagement: Track metrics like likes, shares, Google Analytics integration, built-in analytics dashboards, and third-party app
comments, and click-through rates on social media posts. integrations.
SOURCES:- [Link]
•Email Marketing Metrics: Monitor open rates, click-through rates, and whatsapp-within-just-3-months-of-launch
conversion rates for email campaigns.
CONSUMER BEHAVIOUR HOMEPAGE OPTIMISTAION MARKETING AND PROMOTION SUCCESS MEASUREMENT TOOLS
