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Online marketing mix
Introduction to online marketing mix
The online marketing mix is also known as the digital marketing mix, is a
set of strategic elements that businesses use to promote their products or
services through online.
Online marketing mix involves 7Ps.
7P’s of Online marketing mix
E-Product
An E-Product short for electronic product, refers to a product or service that
is delivered and consumed digitally or electronically.
E-Product can take various forms and can be entirely digital, intangible goods
or services.
Example for E-Product
Software and apps
Digital goods
Online courses and E-Learning
Streaming services
Digital art and media
Digital marketing services
Online subscriptions
E-Promotion
E-Promotion short for electronic promotion, refers to the use of digital and online
channels to promote products, services, brands or content to a target audience.
It leverages the power of the internet, email, social media, websites, search engines
and other online platforms to reach and connect with potential customers.
Some key aspects of e-promotion
E-mail marketing
Social media marketing
Content marketing
Search Engine Marketing (SEM)
Affiliate marketing
Influencer marketing
Video marketing
Messenger marketing
E-Price
E-Price short for electronic price.
E-Price is not widely recognized or standard term in marketing or business.
Electronic pricing can encompass various strategies and technologies used to
determine and display prices for products or services in digital marketplaces.
Some key aspects related to E-Prices
Dynamic pricing
Online marketplaces
Price comparison
Promotional pricing
Subscription based pricing
Blockchain and Cryptocurrency pricing
Price Transparency
E-Place
"E-place" is not a widely recognized term in marketing or business. However, it's possible
that you are referring to the concept of "e-place" within the context of the marketing mix.
In traditional marketing, the "Place" element of the marketing mix refers to the
distribution and location strategies for delivering products or services to customers.
In the digital age, this concept has evolved to encompass e-commerce and online
distribution.
some key aspects related to e-place
E-commerce
Online marketplaces
Multi-Channel Retailing
Mobile Commerce (M-Commerce)
Virtual Stores and Showrooms
Digital Distribution
Online Payment Gateways
Consumer Segmentation
Consumer segmentation, also known as market segmentation, is a marketing strategy that
involves dividing a larger target market into smaller, more homogeneous groups based on
specific characteristics or attributes.
This approach allows businesses to tailor their marketing efforts to different segments,
ensuring that products and messages resonate more effectively with each group.
Consumer segmentation is essential for creating more personalized and relevant marketing
campaigns.
Here are some common ways to segment consumers:
Demographic Segmentation:
Age
Gender
Income
Education
Marital Status
Geographic Segmentation:
Location
Climate
Population Density
Psychographic Segmentation:
Lifestyle
Personality
Values and Belief
Behavioral Segmentation:
Purchase History
Usage Rate
Loyalty status
Occasion
Targeting
Targeting is a crucial concept in marketing that involves selecting a specific segment of
the market as the focus of your marketing efforts.
The goal of targeting is to identify and reach a well-defined and highly relevant
audience that is more likely to be interested in your products or services.
Targeting is a strategic approach that enables businesses to use their resources more
efficiently and effectively.
Effective targeting can result in a higher return on investment (ROI) for marketing
efforts because resources are directed toward individuals or groups who are more
likely to convert into customers.
It also enhances customer satisfaction because customers receive more relevant and
personalized messaging and offers.
Positioning
Positioning, in the context of marketing, refers to the strategic process of
creating a distinct image and perception of a product, brand, or company in
the minds of consumers.
It involves defining how you want your target audience to perceive your
offering in relation to competitors.
The goal of positioning is to establish a unique and valuable place for your
product or brand in the marketplace, making it stand out and be more
attractive to consumers.
Effective positioning helps you differentiate your product or brand in a
crowded market, attracting and retaining customers who resonate with your
unique value.
Conclusion
The Online marketing mix is an expansion of Kotler’s traditional
marketing tools. Online marketing mix is useful to buy products or services,
promote products or services, fix price for products or services, and select place
to sale of products or services, etc.., through online or internet.
