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SEM Campaign for Urban Fashion Blog

The document discusses an SEM campaign with a budget of 500 Rs and objective of increasing website traffic. Keywords used in the search campaign are justified. Steps mentioned to increase quality score are including the keyword in ad copy/headline/extensions and ensuring landing page matches keyword/ad. Screenshots of campaign summary and results are requested to be shared. Actions suggested to improve lower than industry average CTR of 2% are optimizing headlines/descriptions and using more targeted keywords and call-to-action buttons.

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Manik Aggarwal
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64 views7 pages

SEM Campaign for Urban Fashion Blog

The document discusses an SEM campaign with a budget of 500 Rs and objective of increasing website traffic. Keywords used in the search campaign are justified. Steps mentioned to increase quality score are including the keyword in ad copy/headline/extensions and ensuring landing page matches keyword/ad. Screenshots of campaign summary and results are requested to be shared. Actions suggested to improve lower than industry average CTR of 2% are optimizing headlines/descriptions and using more targeted keywords and call-to-action buttons.

Uploaded by

Manik Aggarwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

SEM: Live Project

Name: Manik Aggarwal


Blog name and Theme: Urban chic and theme of
fashionable clothing
Blog Link:
https://manikaggarwal.upgradcampustest.xyz/
Q1: Your campaign problem statement and information provided (Budget provided, Campaign objective)

Budget provided -500 rs


Campaign objective - Website Traffic
Campaign type- Search
Q2: Here you need to list out the keywords which you have used in the search campaign. You need to
justify the reason behind choosing these keywords.

1. Pajamas- Summer is coming and people will be looking for these types of clothing.
2. Urban fashion – because this is the fashion my brand is portraying
3. Clothing designs- Had very good interest from people when search for clothing so this keyword was
chosen.
4. Clothes – A common term used all over by customers for shopping clothes online
5. Clothes online – same reason as 4th point.
6. Trending fashion- targets the users who are looking for good trending fashion clothes.
7. Ladies wear, menswear – Targets both genders my targets were both genders
8. Fashion – People looking for new fashion ongoing will be targeted by this keyword
9. Fashionable clothes - People looking for new fashion ongoing will be targeted by this keyword
10. Fashion designs- People looking for new fashion ongoing will be targeted by this keyword
11. Summer wears- Summer is coming and people will be looking for these types of clothing.
Q3: What approach/steps would you take to increase the Quality Score of a low-performing Keyword?
Mention atleast two steps.

Making sure the keyword is included in the ad copy, headline, and/or ad extensions to increase
relevance.

Ensure that the landing page content matches the keyword and ad copy, providing users with the
information they expect to find.

Improve the page load speed, and user friendly on all devices.

And choosing a right domain name as my domain name is


manik.Aggarwal.upgradcampustest.xyz it seems fishy for a website who is selling urban fashion
clothes. So a perfect domain will be good thing for more clicks than this result.
Q4: Here you need to share the screenshot of search campaign summary (including your search ad copy).
Q5: Here you need to share the screenshot of search campaign result summary.
Q6: You are running an ad campaign to increase awareness for the website and bring in more quality traffic.
The metrics to track are Impressions, Clicks, Search Impression Share and Click through Rate (CTR). Now,
assuming that the industry average CTR for your industry is 2% and yours is lower than that. What are the
possible actions that you can take to improve the CTR? Mention atleast two actions.

Ans - Headlines and meta descriptions should be engaging, clear, and should match the needs
and interests of your targeted audience.

2. Keywords should be optimized for reaching more to targeted audience and user considering
that ad . Use more keywords that have interest from people. Specific call to action button should
be used.

3. Using assets such as callouts and ad extensions for reaching more customers.

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