Strategic Management

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SHRI RAM MURTI SMARAK COLLEGE OF ENGINNERING

AND TECHNOLOGY

International
Agribusiness: Global
Trade and Sustainability
Explore the intricate relationship between international trade agreements,
sustainability practices, climate change, and the agribusiness sector. Discover
the challenges and opportunities in global food supply chains and agricultural
trade.

Presented by: Ankita Gangwar


Indian Agriculture
India is one of the major players in the agriculture sector worldwide and it is the primary
source of livelihood for ~55% of India’s population. India has the world's largest cattle herd
(buffaloes), the largest area planted for wheat, rice, and cotton, and is the largest producer of
milk, pulses, and spices in the world. It is the second-largest producer of fruit, vegetables,
tea, farmed fish, cotton, sugarcane, wheat, rice, cotton, and sugar. The agriculture sector in
India holds the record for second-largest agricultural land in the world generating
employment for about half of the country’s population. Thus, farmers become an integral
part of the sector to provide us with a means of sustenance.

Consumer spending in India will return to growth in 2021 post the pandemic-led
contraction, expanding by as much as 6.6%. The Indian food industry is poised for huge
growth, increasing its contribution to world food trade every year due to its immense
potential for value addition, particularly within the food processing industry. The Indian
food processing industry accounts for 32% of the country’s total food market, one of the
largest industries in India and is ranked fifth in terms of production, consumption, export
Source: https://www.ibef.org/industry/agriculture-india
International Agribusiness

International agribusiness includes the range of activities involved in production, processing, financing, marketing,
and distribution of agricultural products, including raw farm products as well as manufactured food and natural fibers.
International agribusiness as an academic field is a combination of business, economics and agriculture from a global
perspective. International agribusiness provides employment with firms that produce, process, distribute, and market
food and natural fiber products for international markets. Job opportunities exist with processing and marketing firms,
banks and financial institutions, cooperatives, manufacturers, farms, and ranches.

SOURCE : TEXAS TECH UNIVERSITY


CASE STUDY: RIVERINA OILS AND BIO ENERGY: INDIA IS THE FASTEST GROWING MARKET FOR CANOLA OIL FROM WAGGA
WAGGA
India's growing population means an ever-increasing demand for cooking oil, a major ingredient in Indian food. At the same time, with the incidence of
diabetes rising, Indian consumers are becoming more aware of the health effects of the oils they consume. Canola and other vegetable oils are rapidly
replacing tallow and palm oils.

Canola oil produced by Riverina Oils and Bio Energy (ROBE) in Wagga Wagga is marketed in India to appeal to this demand. It is labelled as 'pure and
chemical free, from pollution free lands' and as an oil to help reduce blood sugar levels, assisting with diabetes control. The high-grade Australian oil is a
natural product, processed from non-genetically modified canola seeds and with the high smoke point required for Indian cooking.

ROBE was founded by Indian born Australian entrepreneur Dhruv Deepak Saxena, known as DD Saxena. At a custom-built oilseed crushing and refining
plant at Wagga Wagga, in New South Wales, it is crushing 25 per cent of the state's canola crop, producing 250 tonnes of refined oil a year.

In 2016 ROBE formed a joint venture with a major Indian food group that has put its canola oil on the shelves of 20,000 shops in India. Should the consumer
penetration achieve predicted levels, ROBE will be sending a significant percentage of their oil to India and in time the plant may require additional
capacity.

It took DD Saxena half a decade to build the plant and then only a year reach full capacity. When it was difficult to find finance in Australia, banks in India
Impact of International Trade
Agreements
1 Market Access
Uncover how trade agreements shape market access for agribusiness products, impacting global
competitiveness and market shares.

2 Trade Barriers
Expose the effects of tariffs, quotas, and non-tariff barriers on agricultural trade and agricultural
product prices worldwide.

3 Import and Export Dynamics


Analyze the trends and patterns in agricultural imports and exports resulting from trade
agreements and their implications on food security.
Role of Sustainability Practices
1 Environmental footprint

Discover sustainable farming practices, such as precision agriculture, organic farming, and water
conservation, to reduce the environmental footprint of agribusiness.

2 Social Responsibility

Explore the impact of fair trade practices, ethical sourcing, and responsible supply chain
management on the long-term sustainability of the agribusiness sector.

3 Economic Viability

Unveil the business opportunities and economic benefits of transitioning towards sustainable
agricultural practices, fostering circular economies and enhancing brand reputation.
The scale and key structural drivers of the
sector
• INDIAN DEMAND

• India's overall food demand will grow at 2–3 per cent until 2025, and demand will outpace supply out to 2035 even if Indian

productivity increases annual food demand in India is expected to increase up to 400 million tonnes per year by 2025 – a 37

per cent growth from 2015 levels – primarily in pulses, fruit and vegetables 12 this is driven by demographics and a

corresponding increase in volume demand and the growing consumer class, changing diets and a shift in favour of higher value

products (such as proteins, fruit, dairy, packaged goods, high end products) similar to the trends seen in other developing

countries

– importantly, increased meat production can have a multiplier effect on demand for grains, protein meal, and fodder.

• Growth is unevenly distributed regionally and across sector segments parts of India will be self-sufficient, but others deficient

urbanisation is creating pockets of concentrated demand for high value products.


Impact of Climate Change on Global
Agricultural Trade
1 Changing Crop Patterns

Investigate how shifting climate patterns influence crop suitability and production locations, and
the subsequent effects on global agricultural trade dynamics.

2 Extreme Weather Events

Examine the increasing frequency and intensity of extreme weather events and how they disrupt
supply chains, creating volatility in commodity prices and availability.

3 Resilience Strategies

Explore adaptation strategies and cutting-edge technologies to enhance resilience against


climate change impacts, safeguarding global food security and market stability.
Challenges and Opportunities in Food
Supply Chains
Supply Chain Food Waste Circular Economy
Resilience Reduction
Discover how the principles of
Explore the vulnerabilities of Uncover innovative strategies the circular economy can
complex food supply chains, and technologies to reduce food transform food supply chains,
including logistics, waste, increase efficiency, and promoting resource efficiency,
transportation, and storage, and improve sustainability in minimizing waste, and creating
opportunities for enhanced agribusiness supply chains at a value through sustainable
resilience, traceability, and global scale. practices.
transparency.
Innovations in Global Agricultural Trade

Vertical Farming Autonomous Farming Smart Irrigation Systems

Explore the revolutionary concept Discover how robotics, artificial Investigate cutting-edge irrigation
of vertical farming and how it is intelligence, and drones are technologies that optimize water
transforming urban agriculture, revolutionizing farming practices, usage, reduce water stress, and
ensuring year-round production increasing productivity, and enhance crop yields in resource-
and optimizing land use. reducing labor demands. limited regions.
GOVERNMENT INITIATIVES

 Kisan Rin Portal (KRP):


Developed through a collaborative effort involving MoA&FW, Ministry of Finance, RBI, and NABARD, the KRP aims to revolutionize
access to credit services under the Kisan Credit Card (KCC) scheme.
It facilitates farmers in availing subsidized agriculture credit through the Modified Interest Subvention Scheme (MISS).
The portal offers an integrated hub, providing a comprehensive view of farmer data, loan disbursement specifics, interest subvention
claims, and scheme utilization progress.

 Ghar-Ghar KCC Abhiyaan:


The "Ghar-Ghar KCC Abhiyaan" underscores government commitment to Universal Financial Inclusion, ensuring every farmer has
unhindered access to credit facilities crucial for their agricultural pursuits.
This campaign, starting from 1st October 2023 to 31st December 2023, targets the saturation of KCC accounts among eligible PM KISAN
beneficiary farmers.
The ministry has verified existing KCC account holders' data against the PM KISAN database, identifying those with KCC accounts and
those without.
The campaign aims to reach out to non-KCC account holder PM KISAN beneficiaries and facilitate their seamless integration into the
KCC scheme.
 Launch of WINDS Manual:
The WINDS initiative is an effort aimed at establishing a network of Automatic Weather Stations & Rain Gauges at taluk/block and gram
panchayat levels.
This initiative creates a robust database of hyper-local weather data, supporting various agricultural services.
The comprehensive WINDS manual launched provides stakeholders with an in-depth understanding of the portal's functionalities, data
interpretation, and effective utilization.
It guides States and Union Territories in establishing and integrating with the WINDS platform.
Additionally, it offers practical insights into leveraging weather data for improved crop management, resource allocation, and risk
mitigation.
Conclusion and Key Takeaways
Interconnectedness
Recognize the complex interplay between international trade agreements, sustainability, climate
change, and agribusiness.

Innovation Drivers
Understand how innovation and technological advancements contribute to the resilience and
transformation of the global agribusiness sector.

Responsibility
Embrace the role and responsibility of all stakeholders in fostering sustainable and resilient food
systems to ensure global food security for future generations.

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