Introduction to Business
WHY BBA..?
My Expectations..
Contact Details
0092-331-8899977
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What we are going to do today?
• Introduction to the module
• Introduction to I to B
Module Objectives:
Course Aims
• To provide a conceptual and theoretical knowledge of basic concepts of business and its
important functions.
• To develop a critical way of thinking for evaluating and applying a variety of concepts and
techniques while making business decisions.
Learning Outcomes
• Explain what a business is, its basic terminologies and concepts.
• Evaluate the contextual economic & legal environment in which the businesses operate.
• Compare different forms of businesses and their registration process.
• Analyze the key aspects of primary business functions like production and operations,
human resource management, marketing, and finance as well as interrelationship of these
business functions.
• Analyze various challenges faced by business managers and decisions undertaken to
counter those challenges.
• Understand the basic concepts of entrepreneurship and the role of innovation and
creativity to start any venture.
• Understand the importance of technology in managing information in business.
Teaching learning methodologies
• Teaching cum training sessions (action learning)
• Quizzes & VIVAs
• Presentations
• Assignments
• Reflective logs
• Meeting
Course: Money Banking & Finance
Mid Term Paper
Topics Objective Subjective
Introduction To Business 4 marks
Understanding Economic System 6 marks 15 marks
Forms of Business 6 marks
Business Management & Corporate G. 10 marks
15 marks
Human Resource Management 4 marks
Total 30 marks 30 marks
Final Term Paper
Topics Objective Subjective
Entrepreneurship & Developing Business 8 marks
Plans 20+20 = 40 marks
Understanding Customers & 6 marks
Creating Marketing Strategy
Ethics & CSR in Business 7 marks
10 +10 = 20 marks
Role of It in Managing Information 4 marks
Managing Accounting & Finance
5 marks 10 marks
Total 30 marks 70 marks
Content Description
Objective Parts: True and false, MCQ’s, abbreviations, labeling of diagram, short question from chapters.
Subjective parts: This section will include two long questions.
Assessments
Assessments Evaluation Criteria
MID TERM
Mid Term Paper 20
Class Quiz, Viva, Participation 10
FINAL TERM
Final Term Paper 30
Project / Report 25
Presentation 15
Do’s and Don’ts
Do’s Don’ts
When giving feedback use
affirmative and not negatives Critique but do not criticize
Thank everyone at the end of Be afraid to try something new
the day Underestimate your self
Have absolute fun
Say when you do not
understand
Allow time for people to speak
out and express themselves
Responsible attitude
Class attendance 100%
Prepare learning logs
I to B ...?
Course Coverage
• Topics include:
– Introduction to Business
– Understanding Economic Systems
– Forms of Business Organizations
– Business Management & Corporate Governance
– Production & Operations Management
– Managing Human Resources
– Entrepreneurship & Developing Business Plans
– Understanding Consumer & Creating Marketing Strategy
– Business Ethics & Corporate Social Responsibility
– Role of IT in Managing Information
– Accounting & Finance
What is Business?
Business Defined
• A business is an organization that strives for a
profit by providing goods and services
desired by its customers.
Purposes of Business
Revenue – Cost = Profit
Role of profit in business:
• Sources of Income
• Continuity of Business
Is earning the sole Objective of Business
• Provision of quality
• Payment of all due taxes
• Good remunerations
• Hygienic working conditions
• Welfare of society
Cont..
Businesses create value for the customers. If
businesses did not create value, that is, if they did
not meet a customer’s unsatisfied need, they would
cease to exist. “ Drucker”
Risk and Reward
Risk is the Reward is what
probability A businessman
that the business gets after taking
will fail. Risk
Business Objectives
Economic Social
Objectives Objectives
Human National
Objectives Objectives
Economic Objectives
Profit is the lifeblood of business, without
which no business can survive in a competitive
market
It can be achieved through:
• Creation of Customers
• Regular Innovations
• Best Possible Use of Resources
Social Objectives
Social objectives are desired to be achieved for
the benefit of the society
It can be achieved through:
• Contribution to the General Welfare of
• The Society
• Adaptation of Fair Trade Practices
• Production and Supply of Quality
• Goods and Services
National Objectives
Being an important part of the country, every
business must have the objective of fulfilling
national goals and aspirations
It can be achieved through:
• Creation of employment
• Promotion of Social Justice
• Contribute to the revenue of the country
• Self-sufficiency and Export Promotion
Human Objectives
The human objectives of business may include
economic well-being of the employees, social
and psychological satisfaction of employees
and development of human resources
It can be achieved through:
• Economic well being of the Employees
• Social and Physiological well being of
• The Employees
• Development of Human Resources
Classification of Business Activities
We may classify business activities on the basis
of functions into two broad categories
Industry
Commerce
Industry & Its Types
Industry is concerned with the production and
processing of goods.
• Extractive Industry
• Genetic Industry
• Manufacturing Industry
• Construction Industry
• Service Industry
Commerce & Its Components
Commerce includes all those activities which are
necessary for the storage and distribution of goods.
Trade
Aids to Trade
Aids to Trade
To facilitate buying and selling of
goods (trade) a variety of other
activities are required to be
performed.
Transportation
Warehousing
Banking
Insurance
Communication
27
Classification of Trade
Trade may be classified into following
Wholesale Trade
Home Trade
Retail Trade
Export
Foreign Trade
Import
28
Activities Excluded From Business
Following are the activities
excluded from business
Not-for-Profit-
Organizations
Personal
Consumption
Illegal
Activities
Religious
Activities
29
Qualities of a Successful Businessman
Vision
Passion
Do What
you Enjoy
30
Qualities of a Successful Businessman
Its all About
Customers
Manage Money
Wisely
Build a Top-notch
Team
31
Qualities of a Successful Businessman
Competitive
Advantage
Creativity
Design your
Workplace for
Success
Qualities of a Successful Businessman
Initiative
Foresight
Risk-Taker
