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    G12-Media-Ppt 17-Reading Printed and Visual Media

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    RICHY MARCELINO
    The document outlines objectives and topics for a grade 12 media and information literacy class. It discusses printed and visual media like newspapers, magazines, and advertisements. It provides guidelines for analyzing the creator, content, and intended consumer of news stories and advertisements to evaluate their credibility and purpose. Students are asked to consider various factors when choosing a newspaper and to apply their media literacy skills to analyze printed materials.

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    Download as PPTX, PDF, TXT or read online from Scribd

    G12-Media-Ppt 17-Reading Printed and Visual Media

    Uploaded by

    RICHY MARCELINO
    99 views22 pages
    The document outlines objectives and topics for a grade 12 media and information literacy class. It discusses printed and visual media like newspapers, magazines, and advertisements. It provides guidelines for analyzing the creator, content, and intended consumer of news stories and advertisements to evaluate their credibility and purpose. Students are asked to consider various factors when choosing a newspaper and to apply their media literacy skills to analyze printed materials.

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    MEDIA AND INFORMATION LITERACY

    Original Title

    G12-MEDIA-PPT 17-READING PRINTED AND VISUAL MEDIA

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    The document outlines objectives and topics for a grade 12 media and information literacy class. It discusses printed and visual media like newspapers, magazines, and advertisements. It provides guidelines for analyzing the creator, content, and intended consumer of news stories and advertisements to evaluate their credibility and purpose. Students are asked to consider various factors when choosing a newspaper and to apply their media literacy skills to analyze printed materials.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    99 views22 pages

    G12-Media-Ppt 17-Reading Printed and Visual Media

    Uploaded by

    RICHY MARCELINO
    The document outlines objectives and topics for a grade 12 media and information literacy class. It discusses printed and visual media like newspapers, magazines, and advertisements. It provides guidelines for analyzing the creator, content, and intended consumer of news stories and advertisements to evaluate their credibility and purpose. Students are asked to consider various factors when choosing a newspaper and to apply their media literacy skills to analyze printed materials.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 22

    LA IMMACULADA

    CONCEPCION SCHOOL

    GRADE TWELVE
    MEDIA & INFO. LITERACY
    Objectives
    • DESCRIBE SOME CHARACTERISTICS
    AND CONSIDERATIONS IN THE CHOICE
    OF PRINTED AND VISUAL MEDIA.
    • EXPLAIN HOW THE CREATOR, CONTENT,
    CONSUMER MODEL CAN BE USED TO
    CRITICALLY ANALYZE AND EVALUATE
    NEWS AND ADVERTISEMENTS.
    Objectives
    • APPLY THE MEDIA AND INFORMATION
    LITERACY CONCEPTS IN THE ANALYSIS
    OF NEWSPAPERS AND
    ADVERTISEMENTS.
    TOPIC
    Reading Printed and Visual Media

    SUB-TOPICS
    - MIL and Educational Technology
    - The Printed and Visual Media
    MIL and Educational Technology
    MIL is different from Educational Technology.
    The Printed and Visual Media
    Printed media:
    — newspapers,
    magazines, brochures,
    pamphlets, or any
    other medium printed
    on paper.
    The Printed and Visual Media
    Visual media:
    — picture books,
    comics, illustrated
    magazines,
    photographs, and
    advertisements.
    Some Considerations in the Choice of News
    and Newspapers

    There are things that we usually consider in


    buying a newspaper. The most common are:
    1. Location of the newsstand or store
    2. Convenience of location
    3. Banner story of the newspaper
    4. Size of the newspaper
    5. Cost of the newspaper
    The following values should be emphasized
    when discussing credible and worthy news
    stories:
    1. Timeliness
    2. Prominence
    3. Proximity
    4. Unusual / Oddity
    5. Conflict
    6. Currency
    How to Analyze a News Story
    Some of the questions that we need to ask about the Creator
    include the following:
    1. Who wrote the news? 5. Is he or she credible?
    2. What is his or her background?
    3. What is his or her political affiliation, or what media
    organization does he or she represent?
    4. What do you think is his or her motive or purpose in writing
    the news?
    How to Analyze a News Story
    Some of the questions that we need to ask about the Content
    include the following:
    1. What is the headline? Does it capture the essence of the article?
    2. What is the slant of the news? Is the slant objective/subjective?
    3. What politically charged labels, adjectives, and verbs are
    evident?
    4. What was covered and not covered?
    5. Does it use politically correct and gender-sensitive language?
    How to Analyze a News Story
    Some of the questions that we need to ask about the Consumer
    include the following:
    1. Who is the intended consumer or reader?
    2. Will the article appeal to him/her? Why or why not?
    3. What will he/she gain from the article?
    Some Characteristics of Advertisements

    Advertisements are a paid form of


    communication to promote more products and
    services.
    A copy is the textual information that tells about
    what a product or service is all about.
    How to Analyze Advertisements
    The following are some questions that we need
    to ask when analyzing and evaluating the
    Creator of advertisements:
    1. Who produced the advertisement?
    2. What other products and services does the
    advertiser offer?
    3. What is the purpose of this advertisement
    besides selling a product or service?
    How to Analyze Advertisements
    The following are some questions that we need
    to ask when analyzing and evaluating the
    Content of advertisements:
    1. Who are the people in the ad?
    2. What are the ad’s plot and setting?
    3. Does the ad conform to contemporary Filipino
    cultural values?
    4. What are signs and symbols are used to
    represent the product or service?
    5. What does the ad directly and indirectly sell?
    6. What production techniques were used to
    attract attention?
    How to Analyze Advertisements
    The following are some questions that we need
    to ask when analyzing and evaluating the
    Consumer of advertisements:
    1. Who is the intended consumer?
    2. How does the advertisement entice the
    consumer to buy a product or avail themselves of
    a service?
    3. What needs or wants of the consumer does
    the ad try to satisfy?
    4. What is the ad’s effect on the consumer?
    Short Review
    ● What are some advantages of getting information from a
    newspaper, as compared to television, or other types of media?
    Student’s Task

    Which cover of the book do they find most appealing and at the
    same time, can capture the essence and message of the novel.
    Why? Explain your own answer.
    THANK YOU!
    GOD BLESS.

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