Chapter 5
Augmented
Reality (AR)
Overview of augmented reality
- A newer technology called augmented
reality (AR) enables users to overlay
computer-generated content on top of the
real environment. AR describes a real-time
perspective of a physical environment.
Building a mixed reality out of which
components are combined with augmented
computer-generated pictures. Typically, the
augmentation takes place in real-time, in a
semantic context, and with environmental
data elements.
2
Overview of augmented reality
- The core concept of augmented reality is to
merge or blend the picture of the real world
with computer visuals that display additional,
virtual content. Its persuading impact is
realized by making sure the virtual content is
recorded and in alignment with the physical
things. The virtual world evolves when a
person moves across an environment and their
perspective view of actual items changes.
Moreover, content should be displayed from
the same angle.
3
Overview of augmented reality
- A real-time direct or indirect view of the physical real-world is known as
augmented reality (AR). An improved or augmented world that includes
virtual computer-generated objects it with information. Augmented reality is
the integration of digital information with the user's environment in real-
time. Unlike virtual reality, which creates a totally artificial environment,
augmented reality uses the existing environment and overlays new
information on top of it. A live direct or indirect view of a physical, real-
world environment whose elements are augmented by computer-generated
sensory input such as sound, video, graphics or GPS data.
4
Virtual reality (VR), Augmented Reality (AR) vs
Mixed reality (MR)
5
Virtual reality (VR), Augmented Reality (AR) vs Mixed
reality (MR)
- With ongoing advancements in computer vision and the exponential growth of processing
capacity, mixed reality, augmented reality, and virtual reality (MR)Technology is taking
center stage more and more. Several applications overlap one other, and functions of these
new technology, these names occasionally get mixed together or are used in incorrectly
The main differences between them are explained below
6
Virtual
Reality
(VR)
7
Virtual reality
- VR is fully immersive, which tricks your
senses into thinking you’re in a different
environment or world apart from the real world.
Using a head-mounted display (HMD) or
headset, you’ll experience a computer-
generated world of imagery and sounds in
which you can manipulate objects and move
around using haptic controllers while tethered
to a console or PC.
8
Virtual reality
- Using VR devices such as HTC Vive,
Oculus Rift or Google Cardboard, users can
be transported into a number of real-world
and imagined environments. The most
advanced VR experiences even provide
freedom of movement – users can move in a
digital environment and hear sounds.
Moreover, special hand controllers can be
used to enhance VR experiences.
9
Virtual reality
- Most VR headsets are connected to a
computer (Oculus Rift) or a gaming console
(PlayStation VR) but there are standalone
devices (Google Cardboard is among the
most popular) as well. Most standalone VR
headsets work in combination with
smartphones – you insert a smartphone, wear
a headset, and immerse in the virtual reality
10
Augmented
Reality (AR)
11
Virtual reality
- In augmented reality, users see and interact
with the real world while digital content is
added to it. If you own a modern smartphone,
you can easily download an AR app and try
this technology. There’s a different way to
experience augmented reality, though – with
special AR headsets, such as Google Glass,
where digital content is displayed on a tiny
screen in front of a user’s eye.
12
SWOT analysis
Strengths Weaknesses
Jupiter is the biggest planet S W Venus is the second planet
of them all from the Sun
Opportunities Threats
Despite being red, Mars is O T The Sun is the star at the
actually a cold place center of the Solar System
13
Our team
Susan Bones Timmy Jimmy Jenna Doe
You can speak a bit about You can speak a bit about You can speak a bit about
this person here this person here this person here
14
Product overview
Saturn Mercury
It’s composed of It’s the closest planet to
hydrogen and helium the Sun
Venus Mars
Venus is the second Mars is actually a very
planet from the Sun cold place
Jupiter Neptune
Jupiter is the biggest It’s the farthest planet
planet of them all from the Sun
15
Our plans
Basic Standard Premium
Jupiter is the biggest planet The Sun is the star at the Despite being red, Mars is
of them all center of the Solar System actually a cold place
● Characteristic ● Characteristic ● Characteristic
● Characteristic ● Characteristic ● Characteristic
● Characteristic ● Characteristic ● Characteristic
$70 $120 $150
16
Product demo
You can replace the image on the
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Insert your multimedia content here
17
489,236
Big numbers catch your audience’s attention
18
This is a graph
Venus Mars Ceres
$1,850
Average user savings per deal
$516,500
Annual revenue
28,362
Total app downloads
2019 2020 2021
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
19
Case study
Mercury's name has nothing to do
with the liquid metal, since
Mercury was named after the
Roman messenger god
Challenge
Earth is the third planet
from the Sun and has life
Results Solution
Neptune is the farthest Jupiter is the biggest planet
planet from the Sun in the Solar System
20
Reviews
John James
“Mars is full of iron oxide dust,
which gives the planet its reddish
cast”
Lisa Patterson
“Jupiter is a gas giant and the
biggest planet in the Solar System”
21
Awards
Mars Mercury Venus
Despite being red, Mars is It’s the closest planet to the Venus has a beautiful name
actually a cold place. It’s Sun and the smallest one in and is the second planet
full of iron oxide dust the Solar System from the Sun
22
A picture is worth a thousand words
23
Market size
36% 64%
Jupiter Venus
Venus has a beautiful
Jupiter is a gas giant
name and is the
and the biggest planet
second planet from the
in the Solar System
Sun
24
Target
Gender Age range
21-32 70%
33-45 61%
57% 43% 46-56 39%
Hobbies
Mars is
Earth is where Saturn has
actually a cold
we all live several rings
place
25
$369,178
Ceres is located in the main asteroid belt
+25% 2023
Mercury is the smallest planet Neptune is far away from Earth
26
Main competitors
Mercury Venus
It’s the closest planet to Venus has a beautiful
the Sun and the smallest name and is the second
one in the Solar System planet from the Sun
Jupiter Neptune
Jupiter is a gas giant and It's the fourth largest
the biggest planet in the object by diameter in
Solar System the Solar System
27
Business model
Marketing Training Assessment Technology
Jupiter is a gas giant Neptune is the farthest Despite being red, Earth is the only
and the biggest planet planet from the Sun. Mars is actually a planet that harbors life
in the Solar System It’s cold there very cold place to live in the Solar System
Saturn is a gas giant Mercury is small Pluto is small Ceres is small
28
A picture always
reinforces the concept
Images reveal large amounts of data, so
remember: use an image instead of a long
text. Your audience will appreciate it
29
Project timing
Jupiter is the biggest The Moon is Earth’s
planet of them all only natural satellite
Phase 2 Phase 4
Phase 1 Phase 3
Mars is a cold place, Saturn is a gas giant
full of iron oxide dust and has several rings
30
“This is a quote, words full of
wisdom that someone important
said and can make the reader
get inspired.”
—Someone Famous
31
Predicted growth
Mercury
It’s the closest planet to the Sun and
the smallest one of them all
+$500,000
Expected income for 2022
21,500
New users next year
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
32
Investment
$7,750 $6,900
Saturn is a gas giant Ceres is in the main
and has several rings asteroid belt
$5,700 $8,500
Jupiter is the biggest The Moon is Earth’s
planet of them all only natural satellite
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
33
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Virtual & augmented reality icon pack
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