Uber Inc.
MGT-650: Adv. Org. Behavior
Project
Instructor
Prof. Arpita Joardar, PhD
UMassD
Presented by
Saad Yousuf Meer
Nedjine Desruisseaux
Edward Lundy
Contents
• Uber: A Ride Sharing Company
• Problems: OB in Uber Perspective
• OB Analysis: Leadership (1)
• OB Analysis: Job Satisfaction & Motivation (2)
• OB Analysis: Organizational Culture (3)
• OUR Recommendations
2
Uber: A Ride Sharing Company
• Uber Technologies, Inc. basically offers ride-hailing
and food delivery services
• Has operations in appt. 72 countries and 10,500 cities
• Founded: March 2009
• Founders: Garrett Camp, Travis Kalanick
• Uber had 122 million monthly active users worldwide
as of June 2022
• In the USA, Uber had a 72% market share for ride-
sharing as of May 2022
Number of Employees 29,300 (as of 2021)
[Link] 3
Problems: OB in Uber Perspective
OB Analysis Topics for Our Case Study
• Leadership
• Job Satisfaction & Motivation
• Organization Culture
Issues
• Data Breach
• Drivers Dissatisfaction
• Sexual Harassment
4
OB Analysis: Leadership (1)
• February 27, 2015:
• Uber admitted that it had attacked a data breach more than nine
months ago. Names and license plate information from aprt. 50,000
drivers were inadvertently disclosed.
• Uber discovered this leak in September 2014
• In 2020, the US Department of Justice announced criminal charges
against former Chief Security Officer Joe Sullivan for obstruction of
justice.
• The criminal complaint said Sullivan arranged, with Kalanick's
knowledge, to pay a ransom for the 2016 breach as a "bug bounty" to
conceal its true nature.
• Fiedler Leadership Model: Surpassed
legislation, exploited legal gray areas,
deceived the people around him
• Task Oriented: Better performance in
situations of high and low control.
[Link] 5
company-confirms/
OB Analysis: Job Satisfaction & Motivation (2)
• Uber usually refers to its employees as “independent
contractors.” This is because it allows Uber not to provide
them with minimum wage, paid time off, and health
insurance.
• In October 2021, a survey was conducted
• 27% of drivers were dissatisfied with their earnings
• More than 40% were concerned about their wellness,
especially during the pandemic
• Job Dissatisfaction: Neglect, Demotivation,
manipulative
• Need Based Theory of Motivation: Security
and Psychological Needs
• Equity Theory: Only be motivated if they feel
like they are treated equitably
[Link] 6
OB Analysis: Organizational Culture (3)
• Susan Fowler
• February 19, 2017: Former Uber engineer presented on her
personal website
• was propositioned for sex by a manager
• and subsequently threatened with termination of
employment by another manager if she continued to
report the incident
• Kalanick was alleged to have been aware of the complaint.
Kalanick took an indefinite leave of absence but, under
pressure from investors, he resigned as CEO a week later.
• Outcome Orientation: Focus
on outcomes rather that
techniques and processes
• Power and Dominance:
Abuse and high-position
dominancy
[Link] 7
OUR Recommendations
Leadership
Shouldn’t sacrifice fair business policies and ethical treatment
among the employees for the sake of profits
Top managements should always guide and be accountable for all
business practices.
Job Satisfaction & Motivation
Ensure workers' protections and rights under the corporate laws
Provide fair renumeration and incentives
Organization Culture
Respect and value colleagues and their choices
Promote ethical behaviors and impeach unethical practices
Establish an effective two-way communication channel
8
Thank You
Saad Yousuf Meer
Nedjine Desruisseaux
Edward Lundy
