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    Mansi Manisha PPT - PPTM

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    Store retailing involves different formats based on the physical store where customers interact with vendors. Key formats include discount stores, category killers, kiosks, convenience stores, and specialty stores. Discount stores sell various products under one roof at lower prices than department stores. Category killers dominate their product categories through wide selection, low prices, and marketing. Kiosks are small booths that provide information or services. Convenience stores are small, open long hours, and offer quick grocery/food purchases. Specialty stores only sell a specific product range.

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    Mansi Manisha PPT - PPTM

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    Store retailing involves different formats based on the physical store where customers interact with vendors. Key formats include discount stores, category killers, kiosks, convenience stores, and specialty stores. Discount stores sell various products under one roof at lower prices than department stores. Category killers dominate their product categories through wide selection, low prices, and marketing. Kiosks are small booths that provide information or services. Convenience stores are small, open long hours, and offer quick grocery/food purchases. Specialty stores only sell a specific product range.

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    Store retailing involves different formats based on the physical store where customers interact with vendors. Key formats include discount stores, category killers, kiosks, convenience stores, and specialty stores. Discount stores sell various products under one roof at lower prices than department stores. Category killers dominate their product categories through wide selection, low prices, and marketing. Kiosks are small booths that provide information or services. Convenience stores are small, open long hours, and offer quick grocery/food purchases. Specialty stores only sell a specific product range.

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    Download as pptx, pdf, or txt
    50 views25 pages

    Mansi Manisha PPT - PPTM

    Uploaded by

    vinit Patidar
    Store retailing involves different formats based on the physical store where customers interact with vendors. Key formats include discount stores, category killers, kiosks, convenience stores, and specialty stores. Discount stores sell various products under one roof at lower prices than department stores. Category killers dominate their product categories through wide selection, low prices, and marketing. Kiosks are small booths that provide information or services. Convenience stores are small, open long hours, and offer quick grocery/food purchases. Specialty stores only sell a specific product range.

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    of 25

    AMITY GLOBAL BUSINESS SCHOOL

    SUBMITTED TO- DR. RAJEEV SAMUEL SIR

    SUBMITTED BY – MANISHA SINGH AND MANSI JAIN

    SEMESTER- 2

    SUBJECT- PRINCIPLES OF RETAILING


    STORE RETAILTING-

    Store Formats are formats based on the physical store where the vendor
    interacts with the customer. It is the mix of variables that retailers use to
    develop their business strategies and constitute the mix as assortment, price,
    transactional convenience and experience.
    1-Discount Store
    2-Category Killers
    3-Kiosks
    4-Convenience Store
    5-Specialty Store
    DISCOUNT STORE-
    A discount store, as the name suggests, is a category of retail business
    where a retailer sells products at greater discounts.
    Mostly, discount stores operate on the same principles as a departmental
    store. That said, discount stores also sell different types of products
    under one roof (all in one shop). However, in comparison to departmental
    stores, the prices are lower at discount stores.
    Features of Discount Shops
    1-Different Types of Products Under One Roof-
    Discount stores provide their customers with almost everything under
    one roof. A customer won’t have to move store-to-store to buy household
    products. These stores deal in grocery, fresh and preserved food,
    electronics, clothing, and other similar items.
    2-Lower/Discounted Prices-
    One of the best reasons to buy from a discount store is you can get a
    pretty high discount on everything you buy from them.

    3-No Customer Service-


    If you are going to a discount store, make sure that you are well aware of
    the “help yourself” service. Discount stores do not offer much assistance
    when it comes to customer services.

    4-Massive Size and Brand Collection


    Discount stores are generally massive entities. They sell products of
    different categories ranging from electronics, food, groceries, jewelry,
    clothing, etc. Not only this, discount stores are a perfect option to find
    different brands under one roof. You can have hundreds of options, even
    for a single product.
    CATEGORY KILLER-

    A category killer is a large retail store that has a wide product selection and
    attractive prices. It dominates other stores in the same product category and
    drives rivals out of the market. It has a competitive advantage due to its
    wide choice of products, affordable prices, and huge marketing campaigns.

    Category Killer Example


    Wal-Mart is a classic example of a category killer. By being
    cheaper, bigger, more convenient, and more well-known, it has
    an advantage over smaller stores and specialty stores. A wide
    selection of merchandise is a common characteristic of a
    category killer.
    KIOSKS-
    A kiosk refers to a small and stand-alone booth-like structure that
    presents information or provides a service or other marketing
    purposes.
    Usually, few persons can move the kiosk and install it at a public and
    crowded spot to attract the attention of people. 

    Businesses install kiosk at the crowded areas like shop malls, busy
    streets, or outside of a retail shop. It may be digital and non-digital.
    Some businesses set up non-digital kiosks near aisles and stairs to
    boost up sales and promotion of their business. Digital kiosks
    provide the service of sale, banking, and theater information. 
    3 Common Types Of Kiosk Machines
    1. Touch Screen Kiosks
    This is a stand-alone device that features a touchscreen interface and uses
    highly advanced programming software. Such kiosks are often used in the
    retail or consumer industry, and are placed in high traffic areas where people
    can get information with the touch of a finger.
    2. Internet Kiosks
    These kiosks offer internet access to the public. They are usually installed at
    the airport, hotel lobbies, or apartment offices. Aside from monitors, mouse
    and keyboard, this type of kiosk sometimes offer credit card swipe and bill
    payment capabilities.
    3. Photo Kiosks
    Some of the most common types of photo kiosks are instant print stations,
    digital order stations, movie ticketing, DVD vending, building directory and
    public transport ticketing kiosks.
    CONVENIENCE STORE
    A convenience store can be defined as a retail business designed by keeping the
    convenience of its customers in the center.
    Therefore, these stores are located at convenient locations where people can
    quickly purchase a vast number of products such as grocery items, food, and
    gasoline, etc.
    The following are a few characteristics of convenience stores.
    The size of the convenience stores is less than 5000 square feet.
    The convenience stores provide off-street parking as well as easy pedestrian
    access.
    the convenience stores serve 24 hours a day or for extended hours, seven days a
    week.
    The product mix of convenience stores include items like snacks, beverages,
    food items, and grocery items.
    Examples of convenience stores-

    -1. Kiosk -The kiosk format of convenience stores is the most basic format of
    convenience stores. These stores are usually less than 800 square feet and provide little
    bit additional revenue other than the revenue generated by the gasoline sales.

    2. Mini Convenience store -The mini convenience stores are a little larger than the
    kiosk stores. This store format is usually 800 – 1200 square feet in size and is adopted
    popularly by oil companies, and the significant emphasis is given on the sales of
    gasoline.

    3. Limited selection convenience stores: Limited selection convenience stores fall in


    size range of 1500 – 2200 square feet. The convenience stores of these sizes are
    becoming quite popular, and their numbers are increasing. These stores are run often
    by oil companies, and because of their large size, they are converted into two-bay
    service stations.
    4. Traditional convenience stores are the most common type of convenience store,
    and many original convenience stores fall under this category.
    The size of traditional convenience stores is usually 2400 – 2500 square feet. These
    stores offer quite a more extensive range of product mixes such as bakery, dairy,
    beverages, snack food, grocery, tobacco, confectionery goods, health and beauty
    products, prepared foods to go, frozen or fresh meat, gasoline, and various other
    items.
    5. Expanded convenience stores -The expanded convenience stores fall under the
    size range of 2800 to 3600 square feet. The highest growth is seen in this type of
    convenience store. Because of their large size, these stores have more shelving space
    and can accommodate many products. In addition to this, these stores also provide
    space for fast food operations and seating space for customers

    6. Hyper Convenience store -Hyper Convenience store The typical size of hyper
    convenience stores falls under the range of 4000 – 5000 square feet. This type of
    convenience store is quite large. Because of its vast size, they usually offer a large
    number of convenience items in specific departments allocated for the items.
    Specialty Stores

    As the name suggests, Speciality store would specialize in a particular product


    and would not sell anything else apart from the specific range. Speciality stores
    sell only selective items of one particular brand to the consumers and primarily
    focus on high customer satisfaction.
    Example – One can find only Reebok merchandise at Reebok store and nothing
    else, thus making it a speciality store. People can never find Adidas shoes at a
    Reebok outlet.

    The main features of speciality stores are


    1. These stores are specialised in one product only.
    2. They keep all the brands of that product.
    What is Non-Store Retailing?
    Non-store retailing is a form of retailing in which a firm sells its
    products without a physical retail store/space. The firm sells its
    products via online platforms and delivers the product to
    customer’s doorstep. Although companies have been doing non-
    store retailing for the past three or four decades, it rose to
    prominence during the 21st century. However, non-store retailing is
    not an average line of business by any means. Firms nowadays
    are switching to non-store retailing because of its “unlimited”
    benefits.
    Importance of Non-Store Retailing
    With the changes in customer’s preferences, the non-store retailing business has grown
    immensely during the 21st century.

    A lot of non-store retailing brands have established themselves as trustable sellers.


    Therefore, more and more people now prefer to shop without physically visiting the brick-
    and-mortar stores.

    Moreover, non-store retailing has now taken a significant share of the retailing business. In
    fact, one of the world’s largest retailers, Amazon, is a perfect example of non-store retailing.

    The company has massive warehouses but no physical store. Customers buy the
    products online, and Amazon delivers the products at the customer’s mentioned
    designation anywhere in the world.
    Types of Non-Store Retailing with Examples

    Generally, non-store retailing is classified into six further types:

    1-Direct selling
    2-Telemarketing
    3-Online retailing
    4-Automatic vending
    5-Direct marketing
    6-Electronics retailing
    Direct Selling-

    Direct selling is the oldest form of non-store retailing. Door-to-door selling is one of the
    most common practices in direct selling.

    Salesmen usually do cold calls to homes or offices to sell the products. Some salesmen
    prefer making an appointment with a potential client and then visit later. Salesmen also
    use other options such as promotions, standees, etc.

    On the other hand, direct selling has a lot of benefits too. For instance,
    Direct selling allows a firm to interact directly with a customer.
    A customer can have a better demonstration of the related product.
    It reduces overhead costs for a business.
    Direct selling also has further subcategories such as:
    One-to-one selling
    One to one selling includes targeting a single or multiple customer
    directly. They may visit different homes and offices to sell the products.
    Moreover, sometimes, the salesman finds a host who invites his/her
    friends or neighbors to one place, and then the salesmen demonstrate
    the product in front of a small gathering.
    Multi-level Marketing
    Multi level marketing is a large-scale form of direct selling. Amyway.com
    is a common example of multi-level marketing. The firm started this
    mode of selling in 1994 when they used to hire independent businesses
    as their distributors. The company generally targeted the Asia Pacific
    region and Japan.
    Telemarketing-

    Telemarketing is another traditional mode of non-store retailing and


    was very common in the late 1990s and early 2020s. It involves
    selling a product via telephone. However, this non-store retailing
    channel has almost diminished over time.
    Telemarketing is still a common practice in stockbrokers; they often
    approach their potential clients through telephones, etc.
    Moreover, bankers often sell their promotional offers, credit/debit
    cards, etc., via telemarketing.
    Online Retailing
    Online retailing is one of the latest and most common forms of non-
    store retailing. Companies sell their products either on their websites
    or through social media platforms.
    A firm displays all the available items on its website so that the
    customer has multiple options to choose from. Customers select a
    product, make the payment, and the firm delivers the product at the
    customer’s doorstep.
    Amazon.com Inc is the finest example of online retailing. The
    company has really revolutionized the non-store retailing business.
    Amazon operates in almost every part of the world. The best thing
    about Amazon is it caters to almost every single category of
    customers.
    Automatic Vending-

    Automatic vending includes selling products with the help of


    machines. Mostly, FMCG companies operate with automatic
    vending machines. Firms install automatic vending machines in
    public or even in private places.
    For instance, beverage companies such a coca-cola, Pepsi,
    Nescafe, etc., install their vending machines at public places such
    as stadiums, banks, roads, or even private offices. In fact, pizza
    sellers are now selling their products via vending machines.
    Direct Marketing-

    Direct marketing is a blend of different non-store retailing


    practices. Companies used to do direct marketing through
    coupons, newspapers, magazines, and mails (letters). However,
    with the advent of the internet, companies now use emails, e-
    newspaper, websites, e-magazines, etc.
    As of now, email marketing has become one of the most effective
    sources of direct marketing. Companies offer regular email
    subscriptions mostly free of cost. Potential customers are
    regularly updated about the latest offerings from the companies.
    Electronics Retailing-

    Electronic retailing is more of online retailing as sellers interact


    with the customers on digital platforms. These platforms may
    include the seller’s website or social media profiles. Customers
    select their desired product and may order through telephone,
    website, email, or send a direct message on the company’s social
    media accounts.
    Common examples include Etsy, eBay, Amazon, Alibaba, etc.
    Advantages of Non-Store Retailing-
    1-Lower Business/Overhead Costs
    The best thing about non-store retailing is you can start a business with
    little resources. If you go for a traditional brick-and-mortar store, you will
    need a physical store, and that can be very expensive. But, It requires a
    warehouse and a digital platform where you can connect to your
    customers.
    2-Better and Easy Access to the Market
    Non-store retailing has made it easier for businesses to access the
    market. You can set up a simple online shop and start selling. Amazon,
    eBay, and Alibaba started as simple online stores, and now they are the
    leading retailers across the globe.
    3-Market Growth
    Non-store retailing is now booming. It is not easy to capture or serve a
    bigger market with on-store retailing. However, with this type of
    retailing, you can access local as well as international markets. The
    potential for market growth is immense in this retailing. You just have
    to develop effective marketing strategies.

    4-Customer Intelligence
    Non-store retailing requires customers to submit some necessary
    personal details to buy a product. This way, companies can keep a
    record of their customers, can access them with promotional offers,
    and evaluate customers’ needs in a better way.
    Disadvantages of Non-Store Retailing
    1-Customers’ Trust
    One of the most challenging things for non-store retailers is to attract
    customers and gain their trust. In fact, it can be more difficult for
    those new entrants who don’t have any prior market reputation. A firm
    without any physical presence may find it very difficult to get the
    business going.

    2-Advertising Costs
    A non-store retailer may not need a physical store, but it needs to
    advertise its products to get customers. Digital marketing can be very
    expensive, and it mostly works via the pay-per-click method. That said,
    the advertiser will have to pay for every single click on its
    advertisement regardless of the sale.
    3-Structural Costs
    Structural costs in a non-store retailing business can be high. A
    business will need a website and a warehouse to start with. Moreover,
    social media presence is equally important for non-store retailing, and
    you may have to hire experts to make and manage your website and
    social media profiles.

    4-Security and Legal Requirements


    Websites and other digital channels are always exposed to hacking. If
    a hacker gets into your business website or social media profiles,
    things can become very messy for you. Besides, you must be aware of
    and comply with eCommerce laws related to run a non-store retailing
    business.

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