Introduction To Business Plan Preparation

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INTRODUCTION TO BUSINESS

PLAN PREPARATION
At the end of this lesson, the learner should be able to implement the business plan.
Specifically, the learner must be able to :

+ Define business plan,


+ Specify the different sections of the business plan, and
+ Identify the information included in the Introduction section of
the business plan.
+ Give the importance of the business plan
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1. Which of the following BEST described a business plan?
a. A gallery of photos that explains the location and construction
of the business
b. A written plan that is a description of all the aspects of the
business and includes the business's goals
c. A collection of plans that are combined from different
business and then analyzed and compared to your business
d. A list of guidelines that tell successful business's how to run
their company in order to make a profit.
2. What are the advantages of creating a business
plan?
a. To secure financing
b. Allows the entrepreneur to focus on what they want
to accomplish
c. To set better objectives and benchmarks
d. All of the above
3. Who should prepare the business plan?
a. Anyone
b. Someone on the business
c. Entrepreneur
d. Stakeholder
4. What section of the business plan can we find
the Proposed Name of the Business, Address of
the Business, Name of the Owner or Owners,
Description of the Business, Location of the
Business, Funding Requirement and Source?
a. Introduction
b. Organizational Plan
c. Production Plan
d. Operation Plan
5. Which of following is the LEAST factor to be
considered when deciding on the location of the
proposed business?
a. Distance from the sources of raw materials, labor, and
utilities
b. Peace and order situation
c. The geographic and climatic conditions
d. Proximity to the house of the owner of the business
Business Plan
+ is a detailed and integrated written document that describes the
various activities involved in opening and operating a new
entrepreneurial venture.

+ is also a road map that provides directions so a business can


plan its future and helps it avoid bumps in the road. It is the
only single written document that must be prepared before
opening a new business or expanding an existing business.
Reasons Why You Need to Prepare a Business
Plan for Small Business
+ To help you with critical decisions
+ To avoid the big mistakes
+ To prove the viability of the business
+ To set better objectives and benchmarks
+ To secure financing
+ To reduce risk
Introduction
The introduction presents the general perspective of the business. It may
consist of one to two pages. It includes, among others, the following sections:
1. Proposed Name of the Business
2. Address of the Business
3. Name of the Owner or Owners
4. Description of the Business
5. Location of the Business
6. Funding Requirement and Source
Proposed Name of the Business
+ The proposed business name must:
1. Reflect the business identify and image,
2. Promote the philosophical values and culture that the business values
the most,
3. Profess the brand identity of the product, and
4. Attract or influence the target costumers
Address of the Business
+ It is important that the address of the Business is correctly
written because all business correspondence is mailed to the
business address. Raw materials and other manufacturing
supplies are also shipped by the seller to the designated
business address.
Name of the Owner/s
+ The name of the owner must be properly stated. In a sole
proprietorship, there is only one owner. In case the venture is a
partnership, the names of the partners, including the extent of
their liabilities, must be indicated.
Description of the Business
+ A brief description of the business must include information
about the type of product or service that the business intends to
produce or provide. It may include a brief information about the
ultimate mission, vision, and objectives of the business. The
other products or services that the business plans to produce or
provide must also be mentioned in the description of the
business
Organization/Management Plan
+ The management plan outlines your ownership structure, the
management team, and staffing requirements.
Marketing Plan
+ Is the advertising strategy that a business will implement to sell
its product or service. The marketing plan will help determine
who the target market is, how best to reach them, at what price
point the product or service should be sold, and how the
company will measure its efforts.
Production/Operational Plan
+ A product plan is a document that describes how production
processes will be executed, and it’s the final outcome of the
production planning process. It describes the human resources,
raw materials and equipment that will be needed and the
production schedule that will be followed.
Financial Plan
+ The estimated total initial cost of the business venture must be
clearly indicated. It should include the projected breakdown or
allocation of the total cost, e.g., how much will b for building,
fixtures, equipment, supplies, and working capital. This section
also presents the source or sources of funds. The initial cost of
the investment may be provided solely by the owner or owners
or partly by the owner and creditors.
Appendices
+ This portion is intended for miscellaneous items which may not
be put in the main part of the business plan such as photos,
contracts, forms, certificates, permits and other related to the
business.

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