Ab 399-Case Study Course Overview: Clodualdo V. Velasco

AB 399-CASE STUDY

COURSE OVERVIEW

By

CLODUALDO V. VELASCO
Professor of Agribusiness, CLSU
Course Description
Code AGRIBUS 399
Course Title Case Study
Course Description Systematic problem solving and decision making

in agribusiness; case discussion of selected
agribusiness enterprises/commodity systems.
Pre-requisite AB 100- Introduction to Agribusiness
Co-requisite Must be a senior student already
Credit 3 units
Class Hours 2-hour lecture and 3-hour laboratory session
Class Schedule Lecture Class: 1:00-3:00 PM Monday

Laboratory Session: 300-6:00 PM Monday
Course Objectives
After completing this course, the students must be

able to:
1. Explain the nature, scope and dimension of the case

method in agribusiness.
2. Solve and analyse operation and management

problems and issues of selected agribusiness
enterprises using the case method.
3. Relate and demonstrate the systematic approaches

of problem solving and decision-making in managing
agribusiness enterprises.
4. Document and present a case study report of a

chosen Agribusiness Commodity System.
Expected Outcome
Reproduced for Classroom Use Only
At the end of the semester, the student-
AGRIBUSINESS 399-CASE STUDY
trainees are expected to enhance their
managerial and entrepreneurial skills:
CASE MODULE 1. Analytical and/or Thinking Skill
2. Communication Skill (Oral and Written)
3. Public Speaking and Conference Leadership
By
CLODUALDO V. VELASCO
5. Problem Solving and Decision Making Skill
TOPICAL OUTLINE
UNIT 1- NOTES ON THE CASE METHOD
A. Introduction
B. Course Objectives
C. Suggested Timeframe
D. The Case Method in Agribusiness
E. The Managers at Work
F. What is a Case Study?
G. Approaches of Case Analysis
UNIT II- PROBLEM SOLVING AND DECISION MAKING IN

AGRIBUSINESS
A. Introduction
D. Situational Analysis
E. Problem Analysis
F. Decision Analysis
G. Potential Problem Analysis

TOPICAL OUTLINE
UNIT III- THE CASE ANALYSIS FORMAT
A. Introduction
D. Guidelines in Conducting Case analysis
UNIT IV- CASE ANALYSIS PROPER: AN APPLICATION
A. Introduction
D. Your Activity
E. The Case of Grace Farm Company
F. Sample Case Analysis of the Grace Farm Company

TOPICAL OUTLINE
UNIT V-WRITING A CASE STUDY 47
A. Introduction 47
B. Course Objectives 47
C. Suggested Timeframe 47
D. Some Tips for Case Writers 48
E. Getting the Facts in Mind 48
F. What is the Major Issue? 48
G. What Facts Does the Executive Need? 48
H. Other Information Needed by an Outsider 49
I. Organizing Your Material 50
J. Gathering the Case Material 50
K. Guides in Conducting an Interview 50
L. Techniques of Case Writing 52
M. Testing the Effectiveness of the Case 55
N. Sample Case Evaluation Sheet 56

PART II- CASES OF SELECTED AGRIBUSINESS 55
ENTERPRISES
GRADING POLICY
• First Term Exam 25%

• Second Term Exam 25%
• Case Activities 20%
• Case Study Report 30%
Total 100%
Notes on the Case Method
By
Clodualdo V. Velasco
Application and Brief Backgrounder of
the Case Method
• Law School
• Business School
• Agriculture
• Science Courses
Role of Professor in Handling Case
Discussion
• Moderator of Discussion
• Evaluator of Student Active Participation
• Winding Up of Lessons Learned
WHAT IS A CASE STUDY?

By definition, a Case Study is a chronological sequence of facts and events that
describes the present scenario of an agribusiness firm. It is oftentimes descriptive
in nature that guides the reader-analyst on what is going on with the agribusiness
enterprise, what are its present problems and management concerns, how and
why the problem happened, and what appropriate action can be proposed to
address them.
There are two types of agribusiness case; the issue case and the appraisal
case. In dealing with an issue case, the reader-analyst is usually tasked to
analyze and search for the problem and make decisions to address them. On the
other hand, appraisal case dealt mainly on evaluating the alternative action
already made by the management. In this type of case, the problem(s) is already
specified and the role of the student-analyst is to simply evaluate each alternative
to choose the best.
Commodity System Case Versus Enterprise
Case
• Agribusiness case studies can be also categorized based on its
scope and level of analysis (micro level or macro level). Normally
the micro level case focuses on the discussion of the current
scenario confronted by an agribusiness enterprise (oftentimes called
also as an enterprise case).The information and facts presented
herein pertains to the overall operation and management of the firm
being studied.
• On the other hand, macro level case (also called commodity system
or industry case) describes the overall performance of a certain
commodity system being studied. The information and facts
presented therein includes a discussion and appraisal of the
different subsystems and how each subsystem affects the total
commodity system. Instead of analyzing an individual enterprise, the
study focuses on appraising the aggregate behavior of the total
industry including the external and internal forces affecting it.
Content of an Enterprise Case Study
• Introduction
• Company’s Background
• Production Management
• Marketing Management
• Human Resource Management
• Financial Management
• Case Analysis (SAPADAPPA Approach)
Content of an Industry Study or Commodity
System Case
• Introduction
• The Input Subsystem
• The Production Subsystem
• The Processing Subsystem
• The Marketing Subsystem
• The Consumer Subsystem
• The Support Subsystem
• Case Analysis (SWOT Approach)
Approaches of Case Analysis
• SAPADAPA Approach
• SWOT Approach
• Quantitative Approach
THE SAPADAPPA APPROACH OF CASE
ANALYSIS

• SA- Situational Analysis
• PA- Problem Analysis
• DA-Decision Analysis
• PPA- Potential Problem Analysis
Format of Case Analysis using
SAPADAPPA Approach
• Title of the Case
• Point of View
• Problem Situation
• Cause of the Problem
• Objective
• Decision Criteria
• Areas of Consideration
• Alternative Courses of Action
• Recommendation and Operationalization
• Potential Problem
• Fallback Position
THE SWOT APPROACH OF CASE
ANALYSIS
Internal Factors
•S- Strengths of the Company
•W- Weaknesses of the Company
External Factors
•O- Opportunities of the Company
•T- Threats of the Company
Format of Case Analysis using the SWOT
Approach
• Point of View
• Current Situation of the Company or
Industry
• The Company or Industry’s SWOT
• Detailed Action Plan (to address SWOT
concerns of the Company or Industry
being studied)
SWOT Analysis Matrix
SWOT ANALYSIS MATRIX

Particulars Proposed Suggested Budgetary Person
Action Timeframe Requirement Responsible
I. Strengths
A.
B.
C.
II. Weaknesses
A.
B.
C.
III. Opportunities
A.
B.
C.
IV. Threats
A.
B.
C.
Case Analysis Activity # 1
• Group yourselves into 5 members each and
name your group using your desired company’s
name. Based on the script provided in the case
story of San Antonio Federated Farmers
Cooperative Inc., perform role playing and video
it using your cell phone. After which, prepare
your written group case analysis report using
either the SAPADAPPA Approach or SWOT
Analysis Approach. Be ready with your recorded
video clip and written report for presentation and
submission next meeting.
THANK YOU AND BE GUIDED ACCORDINGLY
GOODLUCK…..

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AB 399-CASE STUDY

Course Title Case Study

Course Description Systematic problem solving and decision making

Pre-requisite AB 100- Introduction to Agribusiness

Co-requisite Must be a senior student already

Class Hours 2-hour lecture and 3-hour laboratory session

Class Schedule Lecture Class: 1:00-3:00 PM Monday

After completing this course, the students must be

1. Explain the nature, scope and dimension of the case

2. Solve and analyse operation and management

3. Relate and demonstrate the systematic approaches

4. Document and present a case study report of a

CASE MODULE 1. Analytical and/or Thinking Skill

2. Communication Skill (Oral and Written)

3. Public Speaking and Conference Leadership

D. The Case Method in Agribusiness

E. The Managers at Work

F. What is a Case Study?

G. Approaches of Case Analysis

UNIT II- PROBLEM SOLVING AND DECISION MAKING IN

G. Potential Problem Analysis

D. Guidelines in Conducting Case analysis

UNIT IV- CASE ANALYSIS PROPER: AN APPLICATION

E. The Case of Grace Farm Company

F. Sample Case Analysis of the Grace Farm Company

D. Some Tips for Case Writers 48

E. Getting the Facts in Mind 48

F. What is the Major Issue? 48

G. What Facts Does the Executive Need? 48

H. Other Information Needed by an Outsider 49

I. Organizing Your Material 50

J. Gathering the Case Material 50

K. Guides in Conducting an Interview 50

L. Techniques of Case Writing 52

M. Testing the Effectiveness of the Case 55

N. Sample Case Evaluation Sheet 56

• First Term Exam 25%

SWOT ANALYSIS MATRIX

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