Lesson 1 Purposive Communication

 PURPOSIVE COMMUNICATION

Chapter 1
Learning Outcomes:
a. Give the meaning of Communication and
explain why it is complicated process.
b. Discuss the ethical issues in
communication.
c. Explain the consequences when people are
not ethical in their communication practices.
Definition of Communication

 Chase and Shamo (2013)

Commun- “something in common”

Ication- “understanding”
_______________________________________________
“ a common understanding of
something”
We are trying to establish a
commonness with someone. That is why
we are trying to share our information.
 Seiler and Beall (1999)
 Communication is the simultaneous
sharing and creating of meaning
through human symbolic interaction
 Wood (2004)
 Communication is a systematic
process in which individuals
interact with and through symbols
to create and interpret meanings.
Communication ggb is the process of creating and sharing meaning by using
verbal and nonverbal symbols in varied contexts; and effective communication
results when both verbal and nonverbal symbols are understood in much the
same way by both communication.
The Communication Process
THE ELEMENTS OF COMMUNICATION
A. Sender (who the source is)
B. Message (what the idea being
communicated says)
C. Channel (Through what medium the
message is relayed)
D. Receiver (to whom it is directed)
E. Feedback(recipient understanding)
F. Environment(the place the feeling, the
mood, and the condition)
G. Context(expectation of the sender or
shared understanding through
environmental signals.
H. Interference(barrier or block)
MECHANICAL BARRIERS
Are those raised by the channels
employed for interpersonal, group or
mass communication.
The Key Principles of Communication
1. Interpersonal communication is
inescapable.
-You always communicate and receive
communication from others not only through
words but also through voice tone, gesture,
posture, bodily movement, facial expression,
clothes worn, and so on.
 2. Interpersonal communication is
irreversible.
“ words are powerful;
they can either heal or
harm others”.
3. Interpersonal Communication is complicated
Whenever you communicate with
anyone, you simultaneously
interpret both his verbal and
non-verbal language, and that is
often both confounding and
demanding. Whenever you
communicate, there are actually
at least six “people” involved:
Six People
A. The person whom you think you are
B. The person whom you think the
person is.
C. The person whom you think the other
person thinks you are
D. The person whom you think the other
person think he is.
E. The person whom the other person
thinks you think you are
F. The person whom the other person
thinks you think he is.
4. Interpersonal communication is contextual
Communication is affected by several
factors; it does not happen in isolation. There
are many things that need to be considered,
such as the ones given below:
A. Psychological context: who you are and
what you bring to the interaction needs,
desires, values, beliefs, personality, and so
on.
B. Rational context:
your reactions to the other person based on
relationships.
C. Situational context:
deals with the psycho-social “where” you are
communicating.
D. Environmental Context:
deals with physical “where” you are communicating
C. Cultural context:
includes all the learned behaviours and rules that
affect the interaction.
THE NINE PRINCIPLES OF EFFECTIVE
COMMUNICATION(MICHAEL OSBORN 2009)
 Clarity
 Concreteness
 Courtesy
 Correctness
 Considerations
 Creativity
 Conciseness
 Cultural sensitivity
 Captivating
 Clarity- understandable
 Completeness- complete information is needed before sending message learn to answer the WH- questions
 Conciseness- message is short and concise (direct to the point) just like retelling a favorite movie to a friend.
 Consideration- background of the receiver( mood, race, status, gender and among others.
 Concreteness- message is factual and message is in real-life situation
 Courtesy- respect one’s culture, background, personal attributes.
 Clearness- message is simple, clear and specific. “We express not to impress.” We speak to be understand and to be
understood.
 Correctness- correctness in language use and grammar adds credibility. We may commit mistakes but being aware of
our mistakes will help us learn more.
 Captivating- command more attention and better responses
 Cultural Sensitivity- emphasis on empowering diverse cultures, lifestyle and races.
ETHICAL CONSIDERATIONS IN
COMMUNICATION
1. Respect audience
2. Consider the result of communication
3. Value truth
4. Use information correctly
5. Do not falsify information

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 PURPOSIVE COMMUNICATION

 Chase and Shamo (2013)

Commun- “something in common”

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