INTRODUCTION TO
E-COMMERCE
Lecturer: MS Lam Hong Thanh
Email: thanhlh@[Link]
INTRODUCTION TO E-COMMERCE:
OVERVIEW OF THE COURSE
MS Lam Hong Thanh
thanhlh@[Link]
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CONTENTS
• GENERAL INFORMATION OF THE UNIVERSITY
• GETTING TO KNOW
• THE ROLE OF COUNSELOR
• INTRODUCTION TO E-COMMERCE
• PROBLEM FACING
• ASSESSMENT
• COURSE OBJECTIVES
• COURSE CONTENTS
• REFERENCES
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GENERAL INFORMATION
• University of Economics and Law - Vietnam National University
Ho Chi Minh City (UEL – VNU)
• Faculty of Information Systems
Management Information System - MIS
Electronic Commerce, E-Commerce
Digital Business & AI
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GETTING TO KNOW
• MS Lam Hong Thanh – FIS Alumni (2009 – 2013)
Contact: Email/ Phone/ Zalo
Q&A:
• Board of monitor: voting
Candidates:
Final result:
Q&A:
• Communication: Email/ Zalo/ Facebook
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THE ROLE OF COUNSELOR
• Information
• Study supporting
• Student-life supporting
• Any problems your are facing that the Counselor can support
DO NOT HESITATE IN ANY CASES
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INTRODUCTION TO E-COMMERCE
GENERAL INFORMATION 1
1
PROGRAM OUTCOMES 2
2
TRAINING PROGRAM 3
3
JOB OPPOTURNITIES 4
4
INFRASTRUCTURE 5
5
6
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BUSINESS COOPERATION
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1. General Information
• Program name: E-commerce – High quality
• Degree program: Undergraduate – Fulltime
• Program code: 7340122
• Faculty: Information Systems
• Degree: Bachelor
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2. Program outcomes
Knowledge and Professional skills
argument of Personal
commerce moralities in
industry working
High quality E-
commerce human
resource Capacity to
Team working
Communication practicing ideas and
business plans in
global e-commerce
enterprises
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3. Training program
• 4 years – 8 semesters – 130 credits
▫ Knowledge base courses: Semester 1,2, 3, 4
▫ Specialist knowledge courses: Semester 5,6
▫ Final internship, graduation dissertation or major courses: 7,8
• Graduation requirements:
▫ Complete all required credits with acceptable GPA
▫ PE certificate, National Defense Education certificate
▫ IELTS 5.5 or equivalent
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4. Job opportunities
Employees or managers at companies providing E-
commerce solutions
Employees or managers at companies that are or
intend to deploy E-commerce activities
Employees or managers at State Agencies
specializing in E-commerce management or
application.
Teaching in the field of E-commerce at
universities, colleges and professional
JOB center.
OPPORTUNITIES Possibility of further study after
graduation
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5. Infrastructure
• Classrooms: UEL - Quarter 3, Linh Xuan Ward, Thu Duc District
• Lab:
▫ BI Lab: > 50 computers
▫ Computer rooms (601, 607, 501, 511, 707): ~ 50 computers
• Library:
▫ B2
▫ 45 Dinh Tien Hoang, Ben Nghe Ward, District 1
• Course books: library, book stores, e-books
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6. Business cooperation
• VNG
• Thegioididong
• Golden Digital
• Techcombank
• Global Cybersoft
• DCA Creative
• Smartlink
• ..
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PROBLEM FACING
• Changing environment, English, home sick,...
• Rest on one's laurels
• Finance: part-time jobs versus study
• Spreading yourself too thin
• Social problems and relationships
• This is not your first aspiration
• Any problems???
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COURSE OBJECTIVES
• Basic knowledge of e-commerce
• Ideas and plans for business and e-commerce
• University skills and methods: teamwork skills , report writing
skills, and document communication. and present ideas
• Training program: study orient, career orient
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ASSESSMENT
• On-going: 40%
Individual assignments (2)
• Mid-term: 20%
Group case study (1)
• Final: 40%
Group essay (1)
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COURSE CONTENTS
• Week 01: Introduction - Overview of electronic commerce
• Week 02: Building E-commerce projects – Assignment 1
• Week 03: The key to be successful at university
• Week 04: Seminar 1 – Assignment 2
• Week 05: Career orientation in E-Commerce
• Week 06: Mid-term presentation
• Week 07: Team-working skills
• Week 08: Problem-solving skills
• Week 09: Communication in E-Commerce
• Week 10: Final presentation + Review
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COURSE CONTENTS
• Standard report:
▫ See file [Link]
• Standard presentation:
▫ Slide power point
▫ Presenter: every member
▫ Language: English
▫ Timing: 10 minutes and 10 minutes for Q&A
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REFERENCES
Course book:
[1] Kenneth C. Laudon, E-Commerce, Pearson, 2016
Reference books:
[1] Dave Chaffey, fourth edition, E-Business and E-Commerce Management Strategy,
Implementation and Practice, Pearson, 2009
[2] G. P. Schneider, Electronic Commerce, Thomson Learning Singapore, 2003.
[3] Turban & at, Electronic Commerce, a Managerial Perspective, 2010
[4] Rob Stokes, eMarketing – The essential guide to Online Marketing, 2nd edition, 2008.
[5] CDIO Learning Materials
