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    Marketing Plan: Asad Ali Khan (FA18-BBA-005) Asad Ali (FA18-BBA-023) Abdur-Rehman (FA18-BBA-010)

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    Asad Ali khan
    This document outlines the key components of a marketing plan, including market research, target market, positioning, competitive analysis, market strategy, budget, and metrics. It explains that a marketing plan is a comprehensive blueprint that uses a combination of resources to implement a marketing strategy and achieve business objectives. Each component is then defined in one to three paragraphs.

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    Marketing Plan: Asad Ali Khan (FA18-BBA-005) Asad Ali (FA18-BBA-023) Abdur-Rehman (FA18-BBA-010)

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    Asad Ali khan
    71 views10 pages
    This document outlines the key components of a marketing plan, including market research, target market, positioning, competitive analysis, market strategy, budget, and metrics. It explains that a marketing plan is a comprehensive blueprint that uses a combination of resources to implement a marketing strategy and achieve business objectives. Each component is then defined in one to three paragraphs.

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    This document outlines the key components of a marketing plan, including market research, target market, positioning, competitive analysis, market strategy, budget, and metrics. It explains that a marketing plan is a comprehensive blueprint that uses a combination of resources to implement a marketing strategy and achieve business objectives. Each component is then defined in one to three paragraphs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    71 views10 pages

    Marketing Plan: Asad Ali Khan (FA18-BBA-005) Asad Ali (FA18-BBA-023) Abdur-Rehman (FA18-BBA-010)

    Uploaded by

    Asad Ali khan
    This document outlines the key components of a marketing plan, including market research, target market, positioning, competitive analysis, market strategy, budget, and metrics. It explains that a marketing plan is a comprehensive blueprint that uses a combination of resources to implement a marketing strategy and achieve business objectives. Each component is then defined in one to three paragraphs.

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    Marketing Plan

    Asad Ali Khan (FA18-BBA-005)


    Asad Ali (FA18-BBA-023)
    Abdur-Rehman (FA18-BBA-010)
    Marketing Plan
    A marketing plan is a comprehensive document that
    outlines a company’s overall marketing effort. It is a
    blueprint that outlines how a company will implement
    its marketing strategy, and use a combination of
    resources to achieve business objectives including
    sales targets or customer acquisition.
    Components of MP
    Market research.
    Target market.
    Positioning.
    Competitive analysis.
    Market strategy.
    Budget.
    Metrics.
    Market research.

    Research is the backbone of the marketing plan.


    Market research is the process of gathering
    information about your business's buyers personas,
    target audience, and customers to determine how
    viable and successful your product or service would be,
    and/or is, among these people.
    Target market.
     A well-designed target market description identifies
    your most likely buyers. In addition, you should
    discuss at least two or three levels of segmentation. A
    language tutoring business might target both students
    and foreign-born employees who want to improve
    their English.
     
    Positioning.

     What is the perception of your brand in the


    marketplace? Develop compelling branding and
    marketing messages that clearly communicate how
    you want to be perceived.
    Competitive analysis.

     You need to know who your competitors are and how


    your products and services are different. What is the
    price point at which your competitors are selling, and
    what segment of the market are they aiming to reach?
    Knowing the ins and outs of your competitors will help
    you better position your business and stand out from
    the competition.
    Market strategy.

     Your marketing strategy is your path to sales goals.


    Ask yourself “How will I find and attract my most
    likely buyers? This strategy should be good and should
    be applicable. It should be made while looking at the
    market conditions. A strong yet flexible market
    strategy should be made so the deviating conditions
    don’t have much adverse effects on sales.
    Budget.

     Develop a month-by-month schedule of what you


    plan to spend on marketing. Also include a “red light”
    decision point. For each activity, establish a metric
    that tells you to stop if it’s not generating sufficient
    return on investment (ROI).
    Metrics.

    Marketing plan metrics are measurements that let


    advertisers, marketers, business owners and others
    judge how well a marketing or ad campaign is working.
    Campaigns can have different goals, such as increasing
    sales or improving brand recognition,
    and marketers have an array of metrics available to
    track their progress

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