Ali Express

Social Media's impact on International Business Team Aces

Prepared By:

• Lavib Zahid 1610184

• Hassan Imam Bhuiyan 1522048
• Muhtasin Bin Daud 1610153
• Ashiken Parvez 1610295
• Azharuddin Fahim 1630153
• Md. Riaz 1631339
Summary
• Its journey started in December 1999

• A group of 18 people, led by Jack Ma, started a Company Overview

wholesale online marketplace called Alibaba.
• AliExpress is an online retail service based
• After 19 years its inception in a small apartment in in China that is owned by Alibaba.
Hangzhou • Launched in 2010,
• it is made up of small businesses in China
• the Chinese company has blossomed into one of the
• It offer products to international online
most diverse and valuable corporations in the world. buyers.
• The most visited e-commerce website in
• Alibaba is competing on a global scale against, Russia and was the 10th most popular
website in Brazil.
• its ubiquitous American counterparts including Google,
• It facilitates small businesses to sell to
Amazon, PayPal, and eBay. customers all over the world.

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Mission Statement
Alibaba group’s mission is
to make it easy to do
business anywhere
Vision Statement
• Aim to build the future infrastructure of
commerce.
• Envision that their customers will meet, work
and live at alibaba,
• Lasts at least 102 years.

Why 102 Years?

“For a company that was founded in 1999, lasting at
least 102 years means we will have spanned three
centuries, an achievement that few companies can
claim. Our culture, business models and systems are built
to last, so that we can achieve sustainability in the long
run”, Alibaba Group.

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Importance of International Business
Importance fact of International business is that you
get a new market to enter and to expand.

A cost advantage of exporting products to a

different country.

The benefits of International business are huge to

Chinese companies.

One of the major contributors is their low labor cost

due to which Chinese equipment are able to match
any rates in the International market.

Expanding to international market sounds logical if

you can differentiate your products from existing
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Start up of Ali baba

• Alibaba Group was established in 1999 by 18 people led by Jack Ma

• The company’s founders shared a belief that the Internet would level the
playing.

• Alibaba Group has grown into a global leader in online and mobile commerce.

• Today the company and its related companies operate leading wholesale and
retail online marketplaces as well as businesses in cloud computing, digital
media and entertainment, innovation initiatives and others..

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Social media as a promotional platform

Alibaba Group Holding has tried to shake the perception that it is just the eBay or
Amazon.com of China, by pushing into social media and entertainment and actively
investing in start-ups like Snapchat. 
  
Alibaba started Taobao in 2003 as an eBay-like site for small businesses and
entrepreneurs to sell directly to consumers. In the last few years, it has added social
and entertainment features to keep people on the app longer, increasing the chance
they will buy products. The strategy worked. Monthly mobile active users

increased 39 per cent to 427 million and mobile revenue jumped to US$2.6 billion in the
June quarter. People visit the app more than seven times a day for more than a total of
25 minutes. That compares with about nine minutes on Amazon’s mobile app and 16
minutes on Twitter’s app on days when users visit.

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Impact on Ali Express In China’s Economy
• Alibaba is about to make history with the first genuine mega-IPO of a Chinese
entrepreneur-founded company in the United States. The numbers are historic as
well—an anticipated market capitalization of some $200 billion.
• Alibaba dominates China’s Internet and logistics space with over 600 million
subscribers and nearly a quarter trillion dollars of annual transactions.
• A combination of Amazon and eBay, it holds an 80 percent share of the e-commerce
market in the world’s second largest economy.
• Its net income for 2013 was four times more than in 2012.
• Its products and services lie at the core of an extraordinary transformation of China
today from a low-cost, export-driven economy to one that is driven by consumers.
• Alibaba’s only limits are those imposed by the speed at which these enterprises
continue to grow.
• Health and welfare systems, especially for China’s rural poor, also need to function if
today’s 40 percent personal savings rate is to be reduced, thereby unleashing cash
to fuel new growth in consumer spending. Creating this domestic safety net will be
crucial to enabling Alibaba to grow even faster.
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Sales Report
Gross Revenue Company Sales Revenue Over Time
$3,000,000 $4,000,000

$3,500,000
$2,500,000
$675,000
$3,000,000
$2,000,000
$2,500,000
$2,670,000 $1,340,000

$1,500,000 $2,000,000

$1,500,000
$1,000,000
$1,000,000
$500,000 $2,005,000
$500,000

$0 $0
2000 2005 2010 2015 2020 2000 2005 2010 2015 2020

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Ali Express Approach to Social Media on Promoting Business
Creating a strong value proposition and personalized mobile content were Alibaba helped push 2017’s Chinese Singles Day
sales to $9 billion.

At the end of November 2017, Alibaba said its Singles Day sales had reached $9.3 billion and it had shipped 278 million orders,
43 percent of which were placed on mobile devices.

Domestic Chinese shoppers were invited to browse products online or visit participating retail stores prior to the event,
using their smartphones to scan QR codes and add discounted items to Tmall or Taobao’s virtual shopping carts. Once they
had done this, consumers were then able to click a “buy” button to trigger purchases of the merchandise in the carts once
the sale began.

“A seamless marketing strategy includes everything from brand awareness across a variety of social media platforms to a
smooth mobile commerce experience, clever campaigns of differentiation, and getting the basics right,” says Tanner,
managing director of Shanghai-based online marketing and research agency China Skinny. After the great sale, Alibaba has
engaged in promoting its business more on social media as e-commerce business can be widely promoted through social
media as more people all over the world could be reached.

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PlatformUsed byAli Express and Expenditures on Social Media
Alibaba is dominating the social media as people can order
products through their Facebook page. They put up the
picture on Social Media like Facebook and Instagram to
attract more people and further campaigns are also uploaded
and shared through their page to attract more and more
customers they are dominating the current world with more
sells through social media then their competitors.

Alibaba has invested in some high-potential companies that

could fuse well with its e-commerce business. In recent
months, Alibaba has invested in China’s popular microblog
Sina Weibo and mapping service company Autonavi.
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Large image
Famous Campaigns by Ali express

Alibaba Group launches an innovative global research

program, Alibaba DAMO Academy.

Alibaba Group’s first overseas eWTP

Hub goes live in Malaysia.

Alibaba Group announces a RMB 10 billion

Alibaba Poverty Relief Fund

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Brand Value, Recognition Increased through Social Media

Alibaba Group climbed into the top 10 of the world’s most-valuable technology brands, garnering the No. 8
slot in Brand Finance’s 2017 survey. Alibaba has created a fair and open portal for small businesses and
enterprises. Its success stems from the opportunities to both open up and simplify commerce for Chinese
communities, particularly rural ones,” the Brand Finance report said. “Its service has clearly underpinned brand
value growth at home, but in order to accelerate growth abroad by aiding brand recognition, it is investing in
marketing communications including joining McDonald’s, Coca-Cola and Visa as a major sponsor of the
Olympics Games. When it comes to the online retail industry, AliExpress, the Chinese retail giant, are providing
serious competition to the market leaders on the other side of the world. Similar Web data shows that over a
period of 3 years, AliExpress, utilized an aggressive online marketing strategy, and managed to surpass eBay in
global desktop traffic

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Future Prospects
Alibaba continues to deliver extreme growth numbers with the Core Commerce business expanding at a record rate and generating huge
profits despite the growing investments. On the other hand, the non-core divisions continue to be a drag on profits and are not showing
significant improvements in profitability, due to the need to invest to expand the businesses. Alibaba continues to look in shape and on
track to deliver high growth for the foreseeable future.
the growth of other e- commerce giants like eBay and Amazon has reached maturity and is slowly increasing more and more day by day
and thus implied that Alibaba could face the same problem. But both companies originate from the US, which already has a matured
internet ecosystem with an 88.2 percent online penetration rate back in 2017, according to World Bank data. Even though eBay and
Amazon have already expanded outside of the US, their combined sales still can’t match Alibaba’s.
Surely, Alibaba must have thought about how to bring e-commerce to the next level, be it social commerce or location-based commerce.
Alibaba’s Taobao has only just started thinking international so the potential is surely there. Plus, the local Chinese market remains
lucrative as more internet users jump on board and become more affluent. The market conditions seem great for strong growth for
Alibaba.
While fighting to stay at the frontline in China e-commerce, Alibaba also has ambitions of going further international. Its initial strategy to
bring Taobao abroad is clear: target Chinese users outside mainland China. Naturally, Hong Kong and Taiwan are the markets and if it gains
the targeted market it will be going in more markets as it has started to expand into without facing too much of a language barrier.
Malaysia and Singapore are next with the latter serving as a testbed for how it will deal with an English audience. Many Chinese in
Southeast Asia are excited to be able to buy things on Taobao.
If it comes to future product marketing and sales Ali Baba is going to have new campaigns on the upcoming 2018 winter where they are
going to have Black Friday and Christmas offers for the online customer due to the heavy injury that people face during the Black Friday
sales. They came up with ideas to have a marketing campaign for people who do not want to take hassle and physically get injured or
abused in stores and can easily avail the discount from anywhere around the world as they have assessed the social media platform and
seen how people shop from the stores during Black Friday sales. they took advantage of the social media platform news and took it as a
new campaign idea as well.
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ThankYou

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