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    Sunny Rajput
    This document discusses different types of media and their roles in business communication. It defines media as vehicles that carry messages to target audiences. Print media includes newspapers, magazines, and books that inform, educate, entertain, and report. Electronic media provides entertainment and promotes marketing through television, radio, DVDs, and the internet. Both have advantages and disadvantages, with electronic media being faster and more interactive but print media being more localized and professional. The document concludes that both media types have roles to play in business depending on the context and objectives.

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    Presentation New 1

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    Sunny Rajput
    108 views18 pages
    This document discusses different types of media and their roles in business communication. It defines media as vehicles that carry messages to target audiences. Print media includes newspapers, magazines, and books that inform, educate, entertain, and report. Electronic media provides entertainment and promotes marketing through television, radio, DVDs, and the internet. Both have advantages and disadvantages, with electronic media being faster and more interactive but print media being more localized and professional. The document concludes that both media types have roles to play in business depending on the context and objectives.

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    This document discusses different types of media and their roles in business communication. It defines media as vehicles that carry messages to target audiences. Print media includes newspapers, magazines, and books that inform, educate, entertain, and report. Electronic media provides entertainment and promotes marketing through television, radio, DVDs, and the internet. Both have advantages and disadvantages, with electronic media being faster and more interactive but print media being more localized and professional. The document concludes that both media types have roles to play in business depending on the context and objectives.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    108 views18 pages

    Presentation New 1

    Uploaded by

    Sunny Rajput
    This document discusses different types of media and their roles in business communication. It defines media as vehicles that carry messages to target audiences. Print media includes newspapers, magazines, and books that inform, educate, entertain, and report. Electronic media provides entertainment and promotes marketing through television, radio, DVDs, and the internet. Both have advantages and disadvantages, with electronic media being faster and more interactive but print media being more localized and professional. The document concludes that both media types have roles to play in business depending on the context and objectives.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 18

    MEDIA

    1. MEDIA SIMPLY REFERS TO A VEHICLE OR MEANS OF MESSAGE DELIVERY


    SYSTEM TO CARRY A MESSAGE TO TARGET AUDIENCE.
    ROLE OF MEDIA

    1. CREATE AND SHAPE PUBLIC OPINION.


    2. SWORD OF DEMOCRACY.
    3. WATCHDOG TO PROTECT PUBLIC INTEREST
    FACTORS DETERMINING MEDIA SELECTION

    1. NATURE OF PRODUCT
    2. NATURE OF MESSAGE AND APPEAL
    3. MARKET REQUIREMENTS
    4. ADVERTISING OBJECTIVES
    5. COMPETITORS CHOICE
    WHEN DO WE USE BUSINESS WRITING

    1. ANY TIME WHEN YOU NEED TO SEND A CLEAR AND CONCISE MESSAGE
    2. ANY TIME YOU NEED TO SEND A MESSAGE THAT IS NOT PERSONAL OR
    CASUAL.
    BUSINESS WRITING TIPS

    1. CLEAR THE CLUTTER - ANALYSE THE WRITING


    2. STAY FOCUSED - BUSINESS WRITING SHOULD BE RELATED TO TOPIC
    3. STAY AWAY FROM ‘WEASEL WORDS’ – BE CONCISE AND DON’T USE
    JARGONS
    4. FORMAL AND FACTUAL
    ROLE OF PRINT AND ELECTRONIC MEDIA IN
    EFFECTIVE BUSINESS WRITING
    1. ONLY SPECIALISED KNOWLEDGE IS NOT ENOUGH TO GUARANTEE SUCCESS
    BUT COMMUNICATION MEDIA (PRINT & ELECTRONIC MEDIA)ARE ALSO VITAL .
    2. KEY FACTORS FOR ORGANISATIONAL SUCCESS.
    PRINT MEDIA
    DIFFERENT MEANS OF PRINT MEDIA
    Newspaper Magazine Books

    It provide correct and contain- Textbooks


    authentic information Feature stories Storybooks
    in the form of news,
    article, advertisement Interviews Novels
    Interpretation – Literature
    fashion, health
    ROLE AND FUNCTIONS OF PRINT MEDIA

    1. TO INFORM
    2. TO EDUCATE
    3. TO ENTERTAIN
    4. TO REPORT
    Advantages Disadvantages
    Less expensive
    Quality customers relationship
    ELECTRONIC MEDIA
    ROLE AND FUNCTION OF ELECTRONIC MEDIA

    1. GREAT SOURCE OF PROVIDING ENTERTAINMENT


    2. PROMOTE MARKETING FOR BUSINESS
    DIFFERENT MEANS OF ELECTRONIC MEDIA

    TV

    DVD Radio

    CD Fax
    ROM
    Advantages Disadvantages
    Less expensive Do it yourself
    More interactive
    Greater Flexibility
    Advanced form of media
    COMPARISON BETWEEN ELECTRONIC MEDIA &
    PRINT MEDIA
    Basis Print Media Electronic Media
    Time Earliest form of media Advance form of media

    Form Paper form Electronic form

    Speed slower faster

    Availability Not available 24*7 available 24*7

    Types Newspaper, magazine Radio, Television, internet

    Reachness Particular region World wide


    WHICH IS BETTER ELECTRONIC MEDIA AND PRINT
    MEDIA
    1. ELECTRONIC MEDIA
    • GROWING PREVALENCE OF SMART PHONES, TABLETS AND WIRELESS NETWORK THEREFORE MORE AND MORE
    PEOPLE VIEW THEM ON DEVICE.

    • INTERACTIVE IN SEVERAL WAYS

    • COMMUNICATE DIRECTLY WITH CONSUMERS

    2. PRINT MEDIA
    • MORE PROFESSIONAL, MORE CONVENIENT

    • LOCALIZED PRESENCE

    • SCIENCE AND BANNERS CAN CREATE ATTENTION AND HELP CONSUMERS PHYSICALLY FIND YOU

    3. CONCLUSION
    • BOTH MEDIUM HAS ITS OWN ADVANTAGES AND DISADVANTAGES.
    THANK YOU

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