CHAPTER

COMMUNICATION FOR
WORK PURPOSES

GROUP 3
LESSON 1: ORAL PRESENTATION IN THE
WORKPLACE

 Inthe workplace, However , the dynamics of

giving oral presentations go beyond the
medium for it take a notch higher than
usual by considering your purpose, listener
and environment across organizational
levels while it appears daunting and
intimidating , learning its rudiments and
aesthetics will let you produce the desired
results in less time.
Always remember to
apply the Cardinal
rule in business
“To fail to plan is to
plan to fail
”
PLANNING YOU PRESENTATION
Checking for Rhetorical
Value
Aritotelian Rhetorical Value
1. Logos ( Knowledge )
2. Ethos ( Credibility )
3. Pathos ( Emotional or Impact
)
DETERMINING PRESENTATION TYPE

1.Informational

2.Instructional

3.Persuasive

4.Inspirational
ORGANIZING THE PRESENTATION

Opening
Main Point
Reiteration
First Closing
Q & A Period
Second Closing
THE ELEVATOR PITCH CONSIST OF THREE PARTS;

1. The Benefit = That is the reason the

customer might what you are selling.
2. The Differentiator = That the reason
the customer might want to buy from
you.
3. The Ask = That is where you ask for
meeting the customer . If the
customer shows interest .
SOME COMMON TIPS TO DO PROSPECTING
APPOINTMENT SETTING.

1. Set a basic spiel

2. Set a friendly but direct
tenor
3. Be the one who’s is in
control
4. Set the time and day
DELIVERING YOUR PRESENTATION
EVALUATING YOUR PRESENTATION

Evaluating your
presentation either through
audience feedback forms or
self – assessment
completes the oral
presentation process
LESSON 2: CONDUCTING A MEETING
Meeting is a technique
of bringing a group of
individuals together to
work for a common
purpose.
PROCEDURES IN CONDUCTING A MEETING

 1. Prior to the Conduct of a Meeting.

 A. Send
 B. Enclose
 C. Collect H. Remind
 D. Call
 E. Arrange
 F. Arrange
 G. Arrange
2. PARTS OF THE BUSINESS MEETING

A. Call to order

B. Roll Call

C. Reading and approval of

previous minutes.
D. Reading of Correspondence .

E. Treasure’s Report.

F. Committee Report.
G. Unfinished Business.

H. New Business

I. Announcements

J. Adjournment
LESSON 3: WRITING A MEMORANDUM

Twofold purpose:

• bring attention to
problems
•solve problems
PARTS AND POINTERS :

1. heading segment

To (reader's name and job title)

From ( your name and jobe title)
Date ( complete and current date)
Subject ( what is the memo about)
2. PURPOSE

Stateright away the

purpose of the
memo, context and
problem.
3. DETAIL
This comprises your
discussion paragraphs which
present the details or any
supporting facts based on
your introductory statement.
4. ACTION
Highlightthe
readers benefit(s)
from desired
action.
OFFICE PRACTICES IN WRITING MEMO

1. Used numbers or bulleted list

rather than long paragraphs.
2. Be flexible in adapting to the
conventions in your company.
3. Do not forget the signature of
the sender
 4. A memorandum omits the inside
address, solution, and the
complimentary close found in a
business letter.
 5. Memos follow the block paragraph
pattern where all the internal
elements of the page are flush
left.

6.Be flexible and consistent with
the register of your language. You
can write using the first person ( I,
me, we and us), second person (
you), or the formal third person
point of view pronounce ( he, she,
they and them)
LESSON 4: BUSINESS LETTERS
 THE ANATOMY OF THE BUSINESS LETTER
1.) LETTERHEAD-This part is used only when the letter
is prepared for the company or organization.
2.) DATELINE-The date is written below the sender's
address, and sometimes separeted from it by a space.
The most common forms are:
November 27,2009 (AmE) - 27 November 2009 (BrE)
These are the incorrect forms:
Nov. 27, 2009 - 11-27-2009
11/27/2009 - Nov. 27 '09
3.)INSIDE ADDRESS- this part
reflect the address of the recipient:
DR. EDWIN A. PILAPIL
Dean, College of Arts and Sciences
Cebu Technological University
R. Palma St., Cebu City 6000
The Recipient's name (if started) and the title
are separated by a comma.
Angel O. Pesirla, PostDoc. Lit/Span
•If you are writing to more than one person,
make a list of the names in Alphabetical
order.
Director Avelina R. Picardal
Dean Corazon B. Lubrio
•For persons with government positions, the
following is used:
The President
. Malacanang Palace
Manila
The letter is a address to a department in a company but
not any particular individual, place the company name on
the first line and the department on the second.
Example:
Cebu Normal University
English Studies and Other LanguagesDepartment
Osmeña Blvd., Cebu City,Philippines
•Observe the following abbreviated titles:
Mr. (for a man)
Messrs. (for more than one man)
Mrs. (for a married woman)
Mmes.(for more than one woman)
Ms. (mademoiselle)
4.)SALUTATION -this greeting line signals the
beggining of a letter.
Dear Sir:
Dear Sirs:
Dear Madam:
Dear Sir or Madam:
Dear Mr. James:
Only use comma (,) for recommendations or
certification.
5.)BODY- this part deals with how much
information to give, how to plan a letter, sort of
style to use, how to make a letter as a clear,
informative, and accurate as possible.
6.)COMPLIMENTARY CLOSE- This part is type
one double space below the body of the letter. It
may be centered on the page, flush left, or flush
right, depending upon the letter style.
a.)Formal Closings- Respectfully yours, Very
respectfully yours.
b.)Informal Closings- Yours truly, Truly yours,
Very truly yours, Sincerely, Sincerely yours, Very
sincerely yours, Cordially, Yours Cordially,
Cordially yours.
c.)Personal and Friendly Closings- As ever,
Best ever, Warm regards.
7,)SIGNATURE LINE-the signature block consists of the sender's
name typed name, the handwritten signature and the position in
the firm.
8.)OPTIONAL PARTS - you can use any of these in combination
depending on the requirements of the letter.
a.) Personal or Confidential Notation or also called Address
Notation.
Example:
Personal or Confidential
PLEASE FORWARD
COMPLICATED
b.) Reference Line or Reference Number
Example:
Ref No:99887/2016
Reference indicate what the letter refers to (Your Ref.) and the
correspondence to refer to when replying (Our Ref.)
f.)Stenographic Reference or Reference Initials. This
part refers to the initials of the sender and the typist.
Example:
Truly yours,
CliffordGonzales
Dumaguete City Branch
ARC/fr
. g.)Enclosure Notation- This notation is used for small
enclosures (checks,folded flyers business cards) that
are placed inside rhe folds of the letter.
h.)Copy Notation
Example:
C.c Ms. Ma. Lina Empuerto, Student Affairs
Officer
i.)Postscript-this note for
additional attention which is
usually put on the left, two or
three lines below the last line.
Example:
P.S Please don't forget
to submit the report on Friday
this week.
PREPARING THE LETTER
1.)Stationary- the quality of the paper matters.
2.)Customization- Since letters are usually external messages,
customizing the letter helps build professional character.
3.)Appearance- Set a one-inch margin all around.
4.)Punctuation Style- There are two major punctuation styles in
letter writing.
•Open punctuation
•Mixed punctuation styles
Example:
OPEN PUNCTUATION. MIXED PUNCTUATION
Dear Rev. Fr. Augusto Dear Rev.Fr.Augusto:

Sincerely Sincerely,
5.)Second-Page Heading-If the letter tkes
on another page, the second page will
indicate the name of the person and
organization receiving the letter.
Example:
MS. IMELDA VILLACASTIN
December 8, 2017
Page 2
6.)Letter Style- Companies usually adopt
the full block, and simplified letter style.
Full Block Style
Modified Block
Simplified Style
7.)Envelop Address-a
properly address envelop
should contain the following
details to ensure the best
service from the post office
and to guarantee that the
letter reaches the right
person
THE KENNETH DAVIS 60-MINUTE
WRITING TACTIC
1.)Determine your reader-define the community to
which you and your reader belong.
2.)State your purpose-focus on the specific outcome you
want,not the means you will use to achieve.
3.)Collect the data-collect the information you will use in
your writing by checking for
who,what,when,where,how,why.
4.)Organize the data-Organize your information so that
you can give it to your reader in the most useful order.
5.)Do it wrong the first time-Always remember that a
draft is only a prototype,so you do not have to make it
perfect.
6.)Take a break-Get away from your draft, even if for
only a few minutes, and come back with a fresh
perspective.
7.)Check for transitions and cohesions-Use turn signals
to guide your reader from sentence to sentence.
8.)Say what you mean-Put the point of your sentences
in the subjects and verbs.
9.)Pay by the word-make your sentence
economical,complete,and concrete.
10.)Translate into English-keep your word simple.
11.)Finish the job-Check all work.
12.)Manage your writing-Evaluate the process you have
just finished.
THE HIGH-FIVE OF
WRITING
 Purpose-Reader-Environment-Transaction
 Depends on ability to employ to transact meaning.
 WORD USAGE
 Refers to the choice of words a writer uses to
convey his message in language.
 READABILITY
 Alexander Pope said, "Words are like leaves.
Where they most abound, much fruit of sense is
rarely found."
 TEXT GRAPHICS
 Contrary to common perception, English spelling
does often follow certain rules.
 INFORMATION DESIGN
 This will entice readers to get to the heart of the message.
There are a few principles and tips to take note also known as
HATS:

A. Headings
 B. Access
 C. Typography
 D. Space

BUSINESS LETTER GENRES

In business, messages can either direct or indirect.

DIRECT MESSAGES
 Comprise positive and neutral messages.
 NONDIRECT MESSAGES
 Require extra attention when it comes to tone and complexity.
 In the other hand, letters, memos and reports are arbitrary.
 LETTERS
 External Messages
 MEMOS
 Internal Messages
 REPORTS
 Report to clients

POSITIVE MESSAGES
 Organizing thoughts and structure messages on
one page.
 NEUTRAL MESSAGES
 One that does not provoke emotion. To clarify,
good news might be a job offer.
 NEGATIVE MESSAGES
 Is inevitable in the workplace and a fact of life
for all business professionals.
 INDIRECT ORGANIZATIONAL APPROACH
 This approach use when the audience is
emotionally involve
 DIRECT ORGANIZATIONAL APPROACH
 This approach use if you that the audience
prefers the bad news first.
 ADVANCE E-MAIL
 Skill in using the e-mail as a viable means of
correspondence is a must for this millennial
age.
LESSON 5: EMPLOYMENT ENTERVIEWING

Before getting hired for any

position, all applicants are
interview. The job interviews an
opportunity for the employers to
get to know a potential employee,
and to assess if one has the
qualification and capacity fit for
the framework of the organization.
TYPES OF INTERVIEWS
Telephone Interview
Video Interview
E-mail
Face to Face Interview
Panel Interview
Group Interview
Luncheon Interview

TYPES OF INTERVIEW QUESTION
 Credential-Verification Question
 Work- History Question
 Competency Question
 Behavioral Question
 Case Question
 Other Type
 Question to Ask the Interviewer
BEFORE THE INTERVIEW

Research the
Organization
Assess Yourself

Practice or Do a Mock
Interview
DURING THE INTERVIEW
 Be prepared and demonstrate good
work ethic.
 Dress appropriately.

 Listen attentively and make eye

contact.
 Show interest and enthusiasm.

 Mind your own body language

WHAT NOT TO DO DURING AN INTERVIEW

Be arrogant
Show a negative attitude and
give negative comments
Talk too much about
compensation and benefits
GETTING RID OF ASSUMPTION

Culture and
Interviews
AFTER THE INTERVIEW

Send a Thank-You
Letter
Accomplish a Self-
Evaluation