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Marketing Plan

The document outlines a marketing plan and budget. It discusses financial goals, positioning and brand strategies, product overviews, sales plans, major marketing campaigns, budgets, and dates to review progress. It also discusses elements to include in a marketing budget such as mission/targets, target markets, level of competition, and available resources.

Uploaded by

Singgih Tri Prasetya
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107 views6 pages

Marketing Plan

The document outlines a marketing plan and budget. It discusses financial goals, positioning and brand strategies, product overviews, sales plans, major marketing campaigns, budgets, and dates to review progress. It also discusses elements to include in a marketing budget such as mission/targets, target markets, level of competition, and available resources.

Uploaded by

Singgih Tri Prasetya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
  • Cover
  • Introduction
  • Marketing Plan Schema
  • Good Marketing Plan Elements
  • Marketing Budget
  • Inspirational Quote

MARKETING PLAN

AND BUDGET

GOOD
BUDGET PROFIT MARKETING
PLAN
HELLO! 2

I am Moms
I am here because I love to
give presentations.
Thank you for the
invitation and opportunity
SKEMA MARKETING PLAN
3

Mengatasi masalah sehari-hari


(Problem solving atau correction action)

Melaksanakan pekerjaan langsung


(direct operating job):
• Meeting dengan klien
Pekerjaan rutin/harian • Menjual produk
• Membuat laporan
Pekerjaan
Action Plan
Program Improvement / Perbaikan Melakukan pekerjaan koordinasi atau monitoring
sistem

Action Plan bukan pekerjaan sehari hari


Action Plan melakukan pekerjaan bersifat
strategi, melakukan perbaikan atau
memperbaiki sistem
GOOD MARKETING PLAN
4

Financial Goals
Positioning Strategy
Brand Strategy
Product or Service Overview
Detailed Goals by Product, Distribution Channel &/ or customer segment
Sales Plan
Major Marketing Campaign
Detailed Budget
Dates to Review Progress
Marketing Budget
5

Misi/target
Target Market/audience, B2C / B2B ?
Besarnya persaingan
Resource (Sumber Daya) yang tersedia:
- presentase penjualan
- perbandingan media pemasaran
6

“
“Profit planning and control maybe broadly as defined as sistematic and
formalized approach for accomplishing the planning, coordinating and control
responsibility of management”
-Glenn A. Welsch-

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