Envoy for your corporate communications
ABOUT COMMUNICANT
Communicant is an India based public relations firm that specializes
in PR and Brand Communication. At Communicant our areas of
expertise are promotion and event management, brand and image
management, media relations, crisis communication management,
corporate social responsibility initiatives and market research among
others.
Communicant is a partnership of two industry professionals with 28
years of combined experience and insight. Communicant will leverage
their skills, experience, and innovative approach to ensure excellence in
client servicing.
Communicant specializes in Automotive, Aviation, Infrastructure,
Shipping, Entertainment & Lifestyle and Steel Industries.
SERVICES
Communication Concierge Program (CCP)
We are aware that no two clients have identical needs. Several factors are
responsible for the image and perception of a brand or a
Corporate- Industry the Corporate operates in, the employee base of the
company, physical presence of the Corporate, products and services, view of
competitors' communication initiatives and Corporate’s standing against
them, media perception of the Corporate in critical markets and corporate’s
future plans to name a few.
The 7Ps of the extended Marketing Mix are relevant to most big Corporates
today. Hence we have come up with an innovative solution that tackles client
needs on each of these levels. Our Communication Concierge Program (CCP)
enables us to custom make PR and communication solutions for our clients
with multiple communication needs.
Our team of professionals study each aspect of the business in detail in order
to counsel our clients on the best set of services. CCP offers Special ‘Combo
Packs’ to cater to its clients.
SERVICES
Image creation:
This service designs and implements a certain public image, typically an image that is positive. This
is done through bridge-building/relationship building exercises with senior media.
Celebrity Management:
A highly skilled service recommended for upcoming and existing celebrities. Communicant offers
to manage their image in media as well as negotiate endorsement deals for them.
Crisis management :
This is a reactionary/proactive service that helps the customer manage a crisis or situation that if
left unattended could create significant amounts of bad press and tarnish the public image of
companies that already have sensitive environmental images by virtue of the fact that they
operate in sensitive environmental areas or in businesses susceptible to accidents (natural or man-
made).
Crisis Manual:
For corporates that have multiple functions and cater to huge manpower it is often seen that no
one knows how to react during a crisis. Communicant offers to put together a detailed Crisis
Manual which works as a Bible during any unforeseen circumstances. This is a one time service and
is exclusive of the ongoing Crisis Management Service.
SERVICES
HR Related:
We have a special cell offering services in the areas of Internal
Communication as well as organizing and conducting workshops and
seminars for our clients in various institutes to help them in their
recruitment processes. These services are best availed by corporates
that have a huge manpower requirement and where the attrition rates
are high.
Media Monitoring & Tracking: All clients on retainer enjoy this service on
a weekly, monthly and yearly basis. We track their news from across
cities and compile them for the benefit of our clients.
Building and Grooming existing and new Spokespersons:
A special one-day workshop for spokespersons wherein we help them
attack aggressive media queries through simple body language and
response cues. This is very effective for spokespersons who appear in
electronic mediums in interviews. The training is also highly beneficial for
those who are newly appointed as spokespersons of their company or
division.
SERVICES
Social Media (PR 2.0):
In the recent years internet has become one of the most powerful tools for
communication. Bearing that in mind a special communication service is on offer whereby
Corporates can target their audience through social media platforms, blogs and also draw
more traffic to their websites.
Management of publicity events:
These services develop and manage client sponsored publicity events which are designed
to strengthen the clients’ brand image as well as gain mileage for the particular event.
Market Research:
Communicant undertakes Market Research for Corporates. These are however small city
specific researches conducted with small samples ranging from 100-500 as per the
requirement. We do not recommend this service for Corporates that require nationwide
sampling.
Envoy Program:
This program is specially designed to cater to the needs of Government bodies, Not for
Profit organizations and various political parties. Communication needs of the above
mentioned bodies are different from those of the Corporates. It is hence essential to
sketch a unique communication strategy for them. Communicant’s Envoy Program helps
them communicate with their audiences in the correct fashion.
OUR REACH
Ludhiana
Chandigarh
Delhi
Jaipur
Gwalior
Vadodara Kolkata
Nagpur
Nashik
Mumbai Pune
Hyderabad
We have a vast network in 19 cities
Bengaluru Chennai through our dedicated affiliates pan
Mangalore
Mysore India.
Coimbatore
Kochi
Thiruvananthapuram
OUR APPROACH
Audience
Perception
Brand
Competitive Building
Analysis
Communication Spokesperson
Visibility Grooming
Mix
Key Media Mix
Positioning Launch
Messaging
OUR GOAL
Support the business vision of
The Client
CORPORATE BRAND
Create Thought Leadership Create Success Stories
Position the Client’s brand as Create successful communication
a leading player that understands messages to highlight Client’s
the pulse of the Indian market Product/service offerings
TEN STEPS TO CONSUMER DELIGHT
FEEDBACK UNDERSTANDING
CLIENT NEEDS
PROGRAM
MEASUREMENT
10 1 IDENTIFY PR
OBJECTIVES
9 2
PR
8 3
DELIVER AND
APPROACH DEFINE
EVALUATE
KEY
RESULTS
MESSAGES
7
IMPLEMENT
4 IDENTIFY
PR
PLAN 6
WORK
5PR
APPROPRIATE
MEDIA
ACTIVITY TOOLS
CHART
MEDIA COMMUNICATION TOOLS
• Press Conferences
• Placed Articles
• Press Briefing
• Case Studies
• One-on-
• Visiting Dignitaries
ones/Exclusives
• Journalist Adoption
• Media Training
Program (10 Journalists)
• TV Interviews
• Photo Opportunities
• Press Releases
• Speaker Opportunities
• Feature Stories
• Seminars/ Events
• Informal Meetings
• Editorial Opportunities
• Product Review
MANAGEMENT PROFILE
• Malini, one of the Managing Partners in Coommunicant, in her 14 years of professional
life has worked with several domestic and International Media Houses as a Journalist-
CNN International (Correspondent for E-Biz Asia and cnn [Link]), Zee News (Bureau
Chief- Kerala), UTV News & Current Affairs under Karan Thapar (BBC Hard Talk India,
BBC Face To Face, The Big Question, Line Of Fire ), etc to name a few.
• On the Corporate front Malini has helped resurrect dying brands and helped new
businesses take off successfully. Some of the Brands she has worked with are ORRA
Diamond Jewelry (In the launch Phase), HCC , during the soft launch phase of their Hill
City-Lavasa Project, Kingfisher Airlines since inception until 2007. During her stint
Kingfisher Airlines won the Buzziest Brand Award and also ranked No. 1 in Positive
Media Coverage survey conducted by Business India (2006-07). She has also
successfully worked on several other projects launched by UB Group during her stint-
Trial run with Toyota Formula 1 (Kingfisher Airlines was a Part sponsor for the team in
2007) before Dr. Mallya bought over the Spyker Team and Christened it Force India, was
handled efficiently and won kudos in terms of media coverage across the country and
abroad.
• Malini has also headed the Mumbai branch of a PR Agency 2020 Media and handled
the account of Volkswagen among others.
• Her last stint was with Ispat in the capacity of Vice president Corporate
Communications & PR.
• In her free time Malini loves exploring India by road, socializing and reading.
Contact Us:
Communicant PR Consultancy
queries@[Link]
Landline: +91 22 24036058
Fax: +91 22 24036747
THANK YOU
