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BRM Project Template

This document outlines an action learning project and book review assignment for an EPM course. It provides a timeline for completing group projects and book reviews between May and October. Students will form groups to work on a management research project related to a decision problem, opportunity, or phenomenon. They will conduct research to address their questions and propose a methodology. Additionally, students must read a management book and write a 1000-word summary plus 100 words of personal analysis by June 28th. A list of recommended books is provided.

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86 views

BRM Project Template

This document outlines an action learning project and book review assignment for an EPM course. It provides a timeline for completing group projects and book reviews between May and October. Students will form groups to work on a management research project related to a decision problem, opportunity, or phenomenon. They will conduct research to address their questions and propose a methodology. Additionally, students must read a management book and write a 1000-word summary plus 100 words of personal analysis by June 28th. A list of recommended books is provided.

Uploaded by

PRAVEEN
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Project / Experience based

Action Learning
EPM 11
I DoI learn

Action learning : Project

Book review: Synthesis of powerful management ideas


Project Timeline
May 4: Group formation & discussion on Ideas
May 10/11: Meeting of groups and finalisation of project
May 17: Meetings for brief discussion on project
objective/scope/roadmap
June 28th: First presentation GroupWise
July 27th : Group review
Sept: Second presentation for the review of progress
Oct : Final Presentation & reporting
Book Review
Pick up a management book of your choice
Please donot pick Self-help books and fictions (Carnigie, Shiv
Khera, Arindam Chaudhary etc.)
Read the book with highlighter
REVIEW:
Write 1000 words summary .
Last 100 words should be your own understanding or analysis of the
book.
Target : June 28th
List of Books
Goal (by Dr. Eliyahu M. Goldratt)
Managing Brand Equity by D Aaker
Positioning : The battle of Mind (Al Ries, Jack Trout)
Fortune at the Bottom of the Pyramid (C. K. Prahalad)
The New Age of Innovation (C. K. Prahalad)
Strategic Intent (C. K. Prahalad)
The Future of Competition: Co-creating Unique Value with
Customers (C. K. Prahalad)
Blue Ocean Strategy (W. Chan Kim and Rene Mauborgne)
Good to Great: Why Some Companies Make the Leap ... and
Others Don't (2001), by Jim Collins
Competitive Strategy: Techniques for Analyzing Industries
and Competitors (1980), by Michael E. Porter
Emotional Intelligence (1995), by Daniel Goleman
The Amul story
Tata Story
..
The Age of Unreason (1989), by Charles Handy
Built to Last: Successful Habits of Visionary Companies (1994), by Jim Collins
and Jerry Porras
Competing for the Future (1996), by Gary Hamel and C.K. Prahalad
Competitive Strategy: Techniques for Analyzing Industries and Competitors
(1980), by Michael E. Porter
Emotional Intelligence (1995), by Daniel Goleman
The E-Myth Revisited: Why Most Small Business Don't Work and What to Do
about It (1985), by Michael E. Gerber
The Essential Drucker (2001), by Peter Drucker
The Fifth Discipline: The Art and Practice of the Learning Organization (1990),
by Peter Senge
First, Break All the Rules (1999), by Marcus Buckingham and Curt Coffman
Good to Great: Why Some Companies Make the Leap ... and Others Don't
(2001), by Jim Collins
Guerilla Marketing (1984), by Jay Conrad Levinson
The Human Side of Enterprise (1960), by Douglas McGregor
The Innovator's Dilemma (1997), by Clayton Christensen
Leading Change (1996), by John P. Kotter
On Becoming a Leader (1989), by Warren Bennis
Out of the Crisis (1982), by W. Edwards Deming
My Years with General Motors (1964), by Alfred P. Sloan Jr.
The One Minute Manager (1982), by Kenneth Blanchard and Spencer Johnson
Reengineering the Corporation: A Manifesto for Business Revolution (1993),
by James Champy and Michael Hammer
The Six Sigma Way: How GE, Motorola and other Top Companies are Honing
Their Performance (2000), by Peter S. Pande, Robert P. Neuman and Roland R.
Cavanagh
Toyota Production System (1988), by Taiichi Ohno
Research Project Title

Group Name & Members


EPM 11
Brief description of Managerial Decision Problem/
Opportunity Analysis/Phenomenon
Managerial Decision Problem / Opportunity Analysis/
Phenomenon understanding
Research Problem
Research Questions
RQ 1
RQ 2
RQ 3
Scope of Research
Industry

Target Group to research/Unit of Analysis (Customers,


Employees, Teams, Company, .)
Proposed Methodology
Exploratory Phase
Secondary research
Literature review
Interviews of ..
Focus group discussions of .

Descriptive Phase
Survey of..
Target Population
Sample..
What your Research will do
Understand

Describe and measure..

Establish Cause & Effect (causal) relationships

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