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    Marico Strategy

    Uploaded by

    Aditya
    Marico Ltd India Presentation on the strategies adopted by marico to gain and sustain the competitve advantage.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Marico Strategy

    Uploaded by

    Aditya
    633 views13 pages
    Marico Ltd India Presentation on the strategies adopted by marico to gain and sustain the competitve advantage.

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

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    Marico Ltd India Presentation on the strategies adopted by marico to gain and sustain the competitve advantage.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    633 views13 pages

    Marico Strategy

    Uploaded by

    Aditya
    Marico Ltd India Presentation on the strategies adopted by marico to gain and sustain the competitve advantage.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    Business Strategies of

    Marico Limited
    GROUP MEMBERS:
    PRAYASH ARYAL (15102)
    HEZRON BK (15107)
    ADITYA JHA (15113)
    SUJEEP MAHARJAN (15118)
    KANCHAN SHAH (15127)
    SAJAL SHRESTHA (15132)
    Generic Strategies
    Cost Leadership
    Economies of Scale
    (Low Operational Cost)

    Well Established Brand

    Efficient Distribution
    Network
    Unique
    Ethnic
    Indian
    Products

    Differentiation

    Better Value Premium


    Propositions Prices
    Focus

    Focused
    Customization
    International Differentiated
    (Customer
    Industry Strategy ( Kaya
    Preference)
    Skin Solutions)
    Domestic Industry Analysis
    Fourth Largest sector in the Indian economy

    Laggard in 2000-2005. Better next half of the decade.

    Double Digit Growth Rate (Average Annual Rate of 11%)

    Rural Market surpass the growth of urban market

    2% sector contribution to GDP


    FMCG

    Food and
    Household Care Personal Care Health Care
    Beverages

    Fabric wash, Oral, hair, skin Beverages, dairy,


    Pharma
    Household care, cosmetics, vegetables,
    Products
    Cleaners etc bakery, etc
    Growth Engines
    Raising per capita disposal income

    Discretionary Expenditure/Modern Products

    Growing rural market

    Demographics
    Strategy
    Analyze the sustainability of Competitive Advantage

    Durability of Competitive Edge

    Imitability of their product

    Analyze product life cycle

    Extend growth stage


    Cont.
    Rapid Response (Speed)

    Customer Responsiveness

    Product Development Cycle

    Speed in Delivery/Distribution

    Information Sharing and Technology


    Risk Associated
    Cost Leadership
    Low cost learning by industry new comers

    Inability to see required product and marketing


    change.

    Inflation in the costs


    Differentiation

    Excessive Premium Charged

    Differentiating factor may fall

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