Scribd
Upload
5K views13 pages

ICICI Bank Structure

ICICI Bank has established itself as India's largest private sector bank through diversifying its business model and pursuing retail banking strategies to tap the growing consuming class population. It focuses on multi-product offerings, a strong brand, sound selling strategies across multiple channels, and efficient operations to be a one-stop financial provider at scale. ICICI Bank achieved this through doorstep and point-of-sale credit delivery partnerships, growing its branch network and expanding product offerings and customer base significantly over time. It has implemented prudent practices like 6 sigma and adequate fraud controls to manage its now complex retail and corporate operations.

Uploaded by

Sonaldeep
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
5K views13 pages

ICICI Bank Structure

ICICI Bank has established itself as India's largest private sector bank through diversifying its business model and pursuing retail banking strategies to tap the growing consuming class population. It focuses on multi-product offerings, a strong brand, sound selling strategies across multiple channels, and efficient operations to be a one-stop financial provider at scale. ICICI Bank achieved this through doorstep and point-of-sale credit delivery partnerships, growing its branch network and expanding product offerings and customer base significantly over time. It has implemented prudent practices like 6 sigma and adequate fraud controls to manage its now complex retail and corporate operations.

Uploaded by

Sonaldeep
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 13

Organization structure Working Procedure

ICICI Bank today


Large capital base

Vast talent pool


Low operating costs Technology focus Strong corporate relationships

Indias largest private sector bank and one stop financial solutions provider with a

diversified and de-risked business model

Organization Structure
Retail Banking Wholesale Banking Project Finance and Special Assets Management International Business Corporate Centre

Board Members
Mr. K. V. Kamath, Chairman Mr. Sridar Iyengar Dr. Swati Piramal

Mr. Homi R. Khusrokhan


Mr. Arvind Kumar Mr. M.S. Ramachandran

Dr. Tushaar Shah


Mr. V. Sridar
4

Ms. Chanda Kochhar, Managing Director & CEO


Mr. N. S. Kannan, Executive Director & CFO Mr. K. Ramkumar, Executive Director Mr. Rajiv Sabharwal, Executive Director

What was the MAGIC that forced ICICI to come in Retail Sector?
6

Magic that forced ICICI to come in Consumer Segment


2000: Per capita income Rs 16,173 2007: Per capita income Rs 24,295 2015: Per capita income Rs 36,442

Consuming Consuming class population 35% class population 70% growth growth estimated at estimated at about 260 mn1 about 350 mn1

Consuming class population estimated at about 600 mn1

From per capita GDP of US$ 1,000 to US$ 1,500: consuming population to grow manifold

Estimates based on NCAER data. Consuming class comprises middle and high income households
7
7

What were ICICI Strategies to Capture untapped market?

ICICI Banks consumer finance strategy


S t r o n g B
Multi product offerings Sound selling strategy Multi channel offerings Efficient operations The one stop financial shop Product differentiation

Aspirations
Pan-India provider of full suite of retail products Market leadership & Scale

Focus on cross selling

r a n d

Technology led delivery of products Superior service quality at optimum cost

Establishing consumer credit distribution


Doorstep delivery
Agents taking product to the customer Availability of credit at the customers home or office

Point-of-sale delivery

Strong channel partner network Manufacturers, dealers, realtors Availability of credit at point-of-sale of product

Enhanced customer convenience the key selling proposition


10

and achieving economies of scale.


Particulars Before 1999 Now
complex retail & corporate finance products 2044 5546 >35000 31 Mn >18.3 Mn

Product Portfolio
Branches/ Offices ATMs Employee Base Customer Base Internet customers

Single product

6 1,000 3,000 -

11

Is it possible to manage excellency in such a COMPLEX system?

Then
What did ICICI do to manage such a COMPLEX system?
12

Operational excellence

Prudent credit policies


6 sigma

Adequate fraud control

Rigorous collection mechanism

13

You might also like