MEDIA

MAIRA MIRANDA

ANTIOQUIA SYSTEMS CENTER

OFFICE AUTOMATION 1

JOSE GOMEZ FLOREZ

February 4, 2021
MEDIA

FINES AND CHARACTERISTICS

CLASSIFICATION

DIFFERENT MEANS OF COMMUNICATION

NEWSPAPERS

SOCIAL NETWORKS

EMAIL

CINE
MEANS OF COMMUNICATION

A medium of communication is an instrument or form of

content through which the communication process is carried out. It is usually employed in the
term used to refer to mass media, however,
Other means of communication, such as the telephone, are not mass but interpersonal.
Since the media was born and developed, it has become a
great source of power and social influence worldwide.
Mass media are instruments in
permanent evolution as, over the years, its way of transmitting information
has become quite massive and instantaneous. Most likely, the first form of
communicating among humans was through the signs and signals used in prehistory,
whose reflection in material culture are the different manifestations of prehistoric art.
The emergence of writing is regarded as a milestone marking the beginning of history. From that point on,
moment, the economic and social changes were driving the birth and
development of different means of communication, from those linked to writing and its
mechanization (printing - 15th century -) to the audiovisual media linked to the era of
electricity (first half of the 20th century) and the revolution of computing and the
telecommunications (scientific-technical revolution or third industrial revolution -since
the second half of the 20th century–), each of them essential for the different phases
of the so-called globalization process.

Ends and characteristics

The main purpose of the media is,

precisely, communicate objectively, but depending on their type of ideology they can
specializing in: informing, educating, transmitting, entertaining, forming opinion, teaching
control, etc.

Positive. The positive characteristics of the media

of communication lies in that they enable a wide range of informational content
they reach extensive places on the planet immediately, such as
news, technological advances, scientific discoveries, etc. In this way more
people have immediate access to this type of information. The
media also make it possible for many relationships
personalities remain united or, at least, do not completely disappear
measure that facilitates thecommunicationin real time. Another positive factor occurs in the
economic sphere: whoever holds the means can generate a certain
type of awareness about a kind of product, that is, it can generate its
own demand, since the media often serve the function of
opinion makers. So, seen from the business perspective, it is an aspect
widely positive in making marketing and advertising possible for the world.
Negative. Negative characteristics fall on the
manipulation of information and its use for one's own interests of a
specific group. In many cases, it tends to form stereotypes, followed by
many people thanks to the reach that the message acquires in its dissemination (such as
It happens when generalizing people or groups). Another negative aspect of the media
mass communication lies in that thecensorshipit is not absolute, therefore
minors can have access to explicit content such as is the case of
thetelevisionor theinternet.

Classification

Due to the complexity of the media

communicationHarry Pross(1972) has separated these into three categories, based on their
theory.

Primary means (without machines, for example, the voice)

human
Secondary means (use of technical aids by
from the sender of the message, for example: a newspaper)
Tertiary media (the sender and the consignee use the
machines, for example, the radio, the television.

Different media outlets

These means encompass various technologies used

mainly to convey news of social interest or relevant news for a
large number of people, transmitted in an impersonal and generalized way to
many individuals. These means of communication are sometimes called 'media of
"social information" can also be used for messages that do not
necessarily involve the transmission of news related to current events, for
what can be used in a similar way to how it is used thecomic stripo
thecinemathat although they convey socially relevant messages. They are not used to
news updates of current everyday events. Furthermore, various critics have
it has been pointed out that there are biases in the media that affect minorities
religious or ethnic. During the 19th century, the "boom" of information quickly
advanced due to postal systems, increased accessibility of newspapers, thus
as schools of 'modernization'. Theinformation revolutionis based on the
modern advances. The change in timing based on innovation and the
Efficiency may not have a direct correlation with technology.
Newspapers are written communication media that
they owe their name to being written periodically at fixed time intervals. Thus
the newspapers, weeklies, and yearbooks were types of periodic publications of
daily, weekly, and annual periodicity. The daily publications, due to their high periodicity, have been
used basically for everyday current events and to a lesser extent for the
analysis of relevant social issues. In contrast, the weekly publications focus on
some prominent social issues that are analyzed in greater depth and in
that many less important current everyday events are left to a
side.
With the advent ofinternetmany newspapers were
also published electronically, sometimes exclusively
electronics. Although daily periodicity was largely maintained, being offered in
some cases updates whose frequency is less than 24 hours.
Some scientific publications are also publications.
periodicals, but they are not about the transmission of information on current events
daily but about scientific and social issues of interest, as well as publication
from the original research conducted by highly specialized individuals.

Newspapers

Newspapers are written communication media that

they get their name from being written periodically at fixed time intervals. Thus
diaries, weekly publications, and yearbooks were types of periodic publications of
daily, weekly, and annual periodicity. Daily newspapers have been prolific due to their high frequency
basically used for everyday current issues and to a lesser extent for the
analysis of relevant social issues. In contrast, the weeklies focus on
some outstanding social issues that are analyzed in greater depth and in
that many less important current events are left to a
side.
With the advent ofinternetmany newspapers were
published also electronically, sometimes exclusively
electronics. Although the daily periodicity was largely maintained, being offered in
some cases of updates with a frequency of less than 24 hours.
Some scientific publications are also publications.
periodicals, but they are not about transmitting information on current affairs
everyday but about scientific and social issues of interest, as well as the publication
from the original research conducted by highly specialized individuals
Social networks

Within the variety of communication forms based

on the internet, some virtual social networks such asTwitteryFacebookthey have tried
to function as methods used by a large number of individuals to stay afloat
informed about everyday current events, and even as a means of filtering and selection of
relevant messages. In these media, the exchange of information can take place.
about everyday news along with other types of messages more typical of the media
entertainment; however, a communicative process is not produced where man
I exchanged that information face to face to discuss it and reach an analysis on it.
theme. This is reaffirmed by Chang (2015) when he mentions that "few studies have
explored how people have been affected by the way they interact with others
on social networks, such as Facebook (FB) - where 1 billion users have
generated more than 1.13 trillion lines.

Email

Email (abbreviated as e-mail)

shares some characteristics of the old epistolary exchange, although given the
electronic transmission form the time elapsed between successive communications
tends to be much lower, which is why new ways of using email have emerged.
that could not be used in a typical epistolary exchange. In fact, email by
its immediacy shares some typical features that communication usually has
interpersonal by phone.

Cinema

Cinema (short for cinematograph or cinematography) is the

technique of projecting frames quickly and successively to create the impression of
movement showing some video (or movie, or film). The word 'cinema'
it also designs the rooms or theaters where the movies are projected. The cinema was
developed by theLumière Brothersfrom 1892.