UNIVERSITY OF

GREENWICH
BUSI1637-Discover
Project Management
Assignment 1

ID number (00xxxxxxx) 001420153

According to Jankowicz (1991), the project is designed to provide students with an experiential
learning opportunity, allowing them to effectively apply the concepts and methodologies
gained throughout their academic curriculum in a real-world management context.

Role:

According to Dyreyes (2008), a project's objectives play a critical role in delineating its scope by
clearly articulating the intended outcomes. This clarity fosters a shared understanding among
all stakeholders regarding the project's aims and aspirations.

Based on Szopik-Depczynska and Lanfranchi (2016), project objectives should align with the
business strategy to contribute to long-term organizational goals, ensuring competitive
advantage and fostering success.

Mission:
Empower eco-conscious consumers by crafting eco-friendly apparel and products that are
ethically produced and sustainably designed. Through innovation and transparency, retail can
be transformed into a meaningful, positive experience—one where every purchase fosters
environmental stewardship and social progress. The commitment is to inspire and build a
community united by pursuing a healthier planet and a brighter future for all.
Product Development and Marketing Strategy: The project emphasizes the use of
environmentally friendly materials, such as linen, to promote sustainable practices and enhance
environmental stewardship (Khizar et al., 2024). The marketing strategy focuses on leveraging
social networks for advertising to increase brand recognition, as consumer choices in the
fashion retail sector are significantly shaped by social media marketing (Chowdhury et al.,
2024). Additionally, organizing special promotions and establishing a professional customer
care system are essential for promptly addressing inquiries and feedback. Effective customer
care systems play a pivotal role in understanding and addressing customer needs, thereby
enhancing overall satisfaction and increasing customer retention rates (Lacle, 2014).

Project Goal

The primary aim of this project is to establish a sustainable and environmentally friendly
clothing brand in the Vietnamese market. Our goals are to achieve 1,000 orders within the first
six months and ensure a 20% quarterly revenue growth. To accomplish this, our brand will
utilize eco-friendly materials such as recycled fabrics and organic cotton and collaborate with
suppliers who adhere to labor and environmental regulations.

Leverage resources in design, marketing, customer care, and warehouse management,

Our brand will focus on Y2K and vintage fashion styles, catering to the preferences of young,
fashion-forward consumers who value both sustainability and unique, nostalgic aesthetics,
using social media and email marketing to engage target customers, and partnering with
influencers to increase brand awareness (Pravee Kruachottikul et al., 2023).

Project Objective

This Specific project focuses on developing an online clothing brand, targeting the low- and
middle-income customer segment. Research by Umashankar (2021) indicates that marketing to
low-income communities can be highly successful, as millions of individuals fall into this group.
The plan includes setting up an online store and expanding sales channels on popular e-
commerce platforms such as Shopee, Facebook Marketplace, and TikTok Shop. The goal set for
the first three months is to achieve 5,000 website visits and attract 100 potential customers.

The project sets Measurable goals for revenue and business growth. After six months of
operation,a minimum revenue growth target of 20% each quarter in the first year. Regarding
the number of orders, the project aims to achieve at least 100 orders per month after the first
three months of operation. An important metric is maintaining a customer return rate of over
30% after six months, which demonstrates stability and effectiveness in customer retention.

Regarding Achievable aspect, we will leverage free sales channels and cost-effective advertising
methods to optimize our budget to ensure the project is achievable. Simultaneously,
collaborating with suppliers and securing favorable pricing will help control profits and maintain
a competitive edge. Research by Liberali et al. (2016) highlights that engaging in supplier
collaboration can lead to higher growth, reduced operating costs, and increased profitability.

About Relevance The project to establish a sustainable clothing brand aligns with the growing
trend of environmentally friendly consumption in Vietnam, while also meeting the needs of the
younger customer group who love Y2K and vintage styles. The use of recycled materials,
organic cotton, and collaboration with suppliers who comply with labor and environmental
regulations not only helps build a socially responsible brand but also fosters trust with
customers. Furthermore, the digital marketing strategy, including promotion through social
media, email marketing, and collaboration with influencers, helps the brand reach the right
target audience, increasing its chances of success in the market.

Regarding Time-bound, the project has a specific timeframe with the goal of achieving 1,000
orders in the first 6 months and ensuring a 20% revenue growth each quarter. To achieve this,
the brand needs to quickly implement marketing and operational strategies in the initial phase,
focusing on building brand recognition, attracting potential customers, and optimizing the
shopping experience. Digital marketing tools and collaborations with influencers will play a
crucial role in driving sales from the very first months.
This is the link to our video: https://youtu.be/UHIK8KTZU2g.
Slide 5