LESSON 3 - Origin of info.

- Ability to transmit this info.

RESPONSIBLE USE MEDIA AND INFORMATION
MESSAGE- info. You want to communicate

ENCODING- assembling the message

INFORMATION DISORDER- our information
environments polluted - Understanding the same info.

Categories: CHANNEL- encoded message

1. MISINFORMATION- refers to DECODING- listening, reading, makes its claim

information that is false, but the person
RECEIVER-
sharing or disseminating it
UNKNOWINGLY perceives it as FEEDBACK- criical assessment info.
something true.
FALSE CONNECTION- headlines do not LASSWELL – linear model
support SHANNON WEAVER- “mother of all models”
MISLEADING CONTENT- cropping
photos OSGOOD-SHRAMM- two way street
2. DISINFORMATION- refers to content FIELD EXPERIENCE- mutually understood
that contains false info. With the between the sender and receiver.
deliberate INTENTION
BERLOS SMCR – factors affecting the indiv.
FALSE CONTEXT- genuine content is Components in the communication making.
circulated
- Focuses on decoding and
IMPOSTER CONTENT- persons bylines encoding
they did NOT WRITE - Associated with different factors
MANIPULATED CONTENT like; communication skills,
attitude and knowledge
FABRICATED CONTENT- news sites
MEDIA- any channel of communication.
3. MALINFORMATION- refers to
information that is based on reality but INFORMATION- reception of knowledge or
is used to inflict harm intelligence

MEDIA LITERACY- to access, analyze, and ceate

media in a variety of forms.

INFO. LITERACY- ability to recognize when info.

Is needed.
LESSON 1 TECHNOLOGY LITERACY- ability of an inddiv.
Either working INDEPENDENTLY.

COMMUNICATION- process by which MEDIA AND INFORMATION LITERACY- the core

information is exchanged between individuals of freedom of expression and info.

SOURCE- share info.

CHAPTER 2 Social Media - a form of communication site
where people can share any information with

other users anytime and anywhere in the world

EVOLUTION OF TRADITIONAL TO NEW MEDIA
as members of an online community.
ADDITIONAL NOTES ON CH 2
Wireless Network Connection - a technology
that allows devices to connect wirelessly so

Cyber Security - a set of techniques, protocols, that communication will be possible among all
and mechanism to protect a network against connect devices.

hacking or malicious attacks that uses the

Internet as an entry point.
UNIT 2
E-Governance - the utilization of the available
INFORMATION LITERACY- “recognize when
technology in order for the government to
information is needed and have the ability to
deliver its services to the community in a faster locate, evaluate, and use effectively the needed
and efficient manner. information.”

Internet of Things - a system of interconnected INFORMATION-comes from the Latin word

everyday objects linked into a network in “informare” which means, “formation of the
mind or teaching”
order to send and receive data which can
further be processed to produce useful
information.
Stages of Information Literacy Stages
Mass Media - any means of communication
1 Identify and recognize the need for
which is intended to reach a large number of
information
audiences at any given time.
2 Determine different sources of information
New Media - often referred to as digital media,
3 Cite or research for information
this uses the current technologies available
4 Analyze and evaluate the quality of
today in order to share information using the
information
Internet.
5 Organize or store information 6 Use
Printing Press - an invention that was
information in an ethical, efficient, and effective
popularized in the industrial age which allowed
way
mass
7 Create and communicate new knowledge2
production of printed materials such as books.

Smart Home - a concept wherein home

appliances are connected and can be controlled LESSON 2 ETHICAL UES OF INFO.
over
INTERPRETATIONS- information may vary from
a single network, usually with the use of the one place to another thus there is a need to
Internet or a local area network. document and cite it accordingly.
COPYRIGHT LAW- The Philippine Copyright Law LESSON 2 MEDIA CONVERGENCE
or Republic Act No. 8293, which is partly based
on the US copyright law, states that any original
tangible material with a known creator whether MEDIA CONVERGENCE- The coming together of
it be a written book, artworks are all covered by media types, and their related industries,
the copyright law.
Media theorist Henry Jenkins (2006) points out
that “convergence is a word that manages to
describe technological, industrial, cultural, And
Section 193 of the Intellectual Property Code 5
social changes.”
covers the rights of the copyright holder to the
attribution, integrity of ownership, and
protection of all their original works.
Jenkins identifies five types of convergence:
FAIR USE POLICY- allows non-profit educational
institutions and libraries to use someone else’s TECHNOLOGICAL- most common way to point
original and copyrighted work. out convergence in action.

- Television shows and radio programs,

for instance, are no longer exclusively accessible
UNIT 4 TYPES OF MEDIA via television sets and radios.

Below are the five types of media in widespread CULTURAL- One is the “flow” of stories from
use today. one format to another.
● Print media - arguably the oldest type, - participatory culture, which
entering use in the earliest days of written allows media consumers to add
language itself. some input on the media they
consume, as well as create their
Broadcast media -over the air
own examples of that media.
● Film or cinema - from black-and-white
ORGANIC CONERGENCE- natural outcome of a
“moving pictures” with no sound to highly
world filled with diverse media types.
sophisticated color movies, especially with the
advent of digital cinema. - media stacking”. Not so much a
“planned” convergence as a type
● Video games and digital media- The most
that “simply happens” by
notable examples incorporate extended
nature,
visualized storytelling, and feature a wide range
of topics and themes. GLOBAL- arguably inevitable effect of media
bridging the gap between geographically distant
● New media- growing type of media that has
cultures and peoples is having these cultures
come into being with the advent of modern
influence each other.
technology.

- digital and Internet-based. It is also

interactive, with two-way communication ECONOMIC CONVERRGENCE- efers to the
linking of companies and businesses to media.
culture, where consumers may add input on the
media they consume.
GLOSSARY

Common knowledge: These are generally

known information. Economic convergence is demonstrated by large
corporations which acquire and use a media
Copyright Law: All original tangible works are
arm, such as when a multinational
covered under this law.
conglomerate owns a publishing company or
Ethics: These are moral principles that tell us television company.
whether an action is right or wrong.
Film is a type of media traditionally used for
Fair Use Policy: This allows the use of someone long-form storytelling, although shorter works
else’s original and copyrighted work within are a genre by themselves. These combine
specific rules and guidelines. moving pictures with rich soundtracks, usually
to tell stories or offer instruction.
Information Literacy: This refers to one’s
abilities that enable a person to “recognize Global convergence can be observed in how
when information is needed and have the ability geographically distant cultures can pick up
to locate, evaluate, and use effectively the influences from each other via their media.
needed information. Media refers to communication channels
through which information and messages are
Paraphrasing: Rephrasing into your own words sent.
the ideas presented by your reference or
source. Media convergence refers to the
interconnection and meshing of different,
Plagiarism: This is when you use someone else’s distinct communication channels, networks and
work as your own without giving them proper technologies. This involves the 3 C’s, namely
credit. content, communication and computing. New
Quotations: Documentation style that uses media is typically digital and Internet-based, and
someone’s exact words in ones writing by characterized by two-way communication and
enclosing it quotation marks. interactivity. This includes online versions of
older media such as newspapers, as well as
blogs, streaming services, and social media.

Organic convergence occurs when consumers

Glossary: "stack" media by using multiple types at once.

Broadcast media is beamed across great spans Print media is usually characterized by having
from broadcast antennas and satellites, and is physical copies produced through printing
thus extremely efficient in terms of distance of presses or PC printers. This includes
reach and speed of transmission. This includes newspapers, newsletters, books, and
television and radio. magazines.

Cultural convergence is known for two main Technological convergence is observed when a
aspects. The first is the flow of stories from one type of media crosses over into another thanks
format to another, such as when a comic is to technology, such as old television episodes
adapted into a film. The second is participatory
becoming available for viewing on a
smartphone