BACHELOR OF COMMERCE WITH COMPUTER APPLICATION

Submitted by

R.NAGASRIJA
Reg.No:23542ER051

Under the Supervision of

Hazzino Technologies
Alwarammal Nagar, P.C.patti,
Theni- 625531
(Duration:03/05/2025 to 13/05/2025)

DEPARTMENT OF COMMERCE WITH COMPUTER

APPLICATION
NADAR SARASWATHI COLLEGE OF ARTS AND SCIENCE
(AUTONOMOUS)
Affiliated to mother teresa women’s University,kodaikanal
VADAPUTHUPATTI,THENI
NOVEMBER – 2025
CERTIFICATE

This is to certify that Ms.R.NAGASRIJA(Reg.no:23542ER051)has successfully

completed her summer Internship during the academic year 2025-2026 in the Department
of Commerce with Computer Application at Nadar Saraswathi College of Arts and
Science(Autonomous),Theni.This internship was undertaken as part of the curriculum
requirement for the Bachelor of Commerce with Computer Application.The report
submitted is a genuine record of the work carried out by her during the internship period.

Mrs.G.AMALA., Dr.R.MALASRI.,

M.Sc.(CS&IT),M.Phil.,(PhD)., M.Com(CA).,M.Phil.,PGDCA.,PhD.,

Head and Assistant Professor, Assistant Professor,

Department of Commerce with Computer Department of Commerce with Computer

Application, Application,

N.S.College of Arts and N.S.College of Arts and

Science(Autonomous),Theni Science(Autonomous),Theni

The Internship Viva-Voce Examination held on

INTERNAL EXAMINER EXTERNAL EXAMINER

ACKNOWLEDGEMENT

I would like to express my heartfelt gratitude to the Almighty for granting me the
strength, health, and wisdom to successfully complete this internship.
I am deeply thankful to my parents for their unwavering support, encouragement,
and constant presence throughout this journey. Their belief in me has been the
foundation of all my accomplishments.
I extend my sincere thanks to Dr.S.Chitra,Ph.D.,SET.,D.Litt., Principal,
Dr.A.Komathi,Ph.D.,SET., Academic Dean, and Dr.A.Saranya,Ph.D.,
Controller of Examinations, of Nadar Saraswathi College of Arts and
Science, Theni, for granting me the opportunity to undertake this internship.
I would like to sincerely thank Shakthi Knitting Pvt LTD for giving me the
opportunity to do my internship with them. I am very grateful to the whole team
for their warm welcome, constant support, and helpful guidance. The experience
and knowledge I gained during this time have improved my skills and helped me
grow professionally.
I am especially grateful to Mrs.G.AMALA M.Sc.(CS&IT), M.Phil.,(PhD).,
Head and Associate Professor, Department of Commerce with Computer
Application, for her continuous support, encouragement, and valuable guidance
throughout the internship period.
My sincere appreciation is extended to my internship guide,
Dr.R.Malasri M.Com(CA).,M.Phil.,PGDCA.,P.D., Assistant Professor,
Department of Commerce with Computer Application, for her insightful
suggestions, constant motivation, and valuable mentorship at every stage of
the internship.
I would also like to thank all the faculty members of the Department of Commerce
with Computer Application and my friends for their support, encouragement, and
cooperation during this period.
Finally, I extend my gratitude to all my well-wishers who have played a part,
directly or indirectly, in helping me complete this internship successfully.
CONTENTS

S.No. Content Page No.

1 Introduction
2 Organization Overview
3 Objective of the Internship
4 Design of the Study
5 Analysis of Data
6 Tools and Data Handling Methods
7 Presentation of Data and Visual Evidence
8 Problem Faced and Strategies Used
9 Key Learning and Takeaways
10 Conclusion
11 References and Resources
12 Geo-tagged photographic evidence
CHAPTER-I INTRODUCTION

1.1 INTRODUCTION

Social media marketing is a new trend and the most successful among all the types of marketing
tools. For a business to succeed, Advertisement should reach maximum users and create a full
clear and visible image of its brand. No doubt, social media marketing is the most cost effective
advertising strategy. Most social networking platforms provide free accounts and signup and
some online advertising tools come with some cost. On the other hand, the return is much more
than investment, in case of social media advertising. Only by investing a little money and time,
any one can greatly maximise and increase conversion rate and get high return on investment for
the money invested in advertising.

The main aim of this study is to examine how social media marketing will affect the final
decisions and behaviour of the consumer who spend their maximum time on social networking
platforms and forecast relationships among various consumer activities, marketing activities and
choice with the behaviour of the consumer.

Social media marketing is emerging continuously to satisfy the basic needs of website users and
on the other side it also has increased the opportunities for companies to advertise their products
and services in personalised way. The previous record shows that social media has contributed
greatly in changing consumer behavior and organisations got to know about the customer
behaviour.

Social media marketing has changed the marketing structure of the place where the goods are
sold and purchased online. Social media marketing has significantly changed the way of thinking
of the consumer and the organisations should not ignore the social media marketing.
CHAPTER-II
ORGANIZATION OVERVIEW

2.1 Hazzino Technology

A software technology company develops and provides software solutions,
encompassing a range of services from software development to maintenance and
support. These companies focus on creating, designing, and deploying software applications
for various purposes, including business, consumer, and enterprise needs.
Key aspects of Hazzino technology company:

 Software Development: Creating and building software applications from scratch.

 Software Maintenance and Support: Ensuring the software functions correctly, addressing
issues, and providing ongoing assistance.
 Software Integration: Connecting different software systems to work together seamlessly.
 Custom Solutions: Tailoring software to specific client needs.
 Product Development: Developing and releasing new software products for the market.
 Cloud-based Solutions: Providing software as a service (SaaS) over the internet.
 Technology Services: Offering a range of IT services like data analytics, cloud
infrastructure, and quality engineering.
CHAPTER-III
OBJECTIVES OF THE INTERNSHIP
3.1 OBJECTIVES OF THE INTERNSHIP
As per consumer socialization theory, communication with customers plays an important role
and its influence the psychological feature of the customer. It also has an impact on the attitude
of the customer. Social media networking sites provide an environment that enables the
consumers to communicate on the web which will have an important impact on consumer
socialization concepts.

Main Objectives:

 It is a method by using social media sites to attain the attention of people. These programs
concentrate on developing content which will attract the attention of the readers in social
media and make them share the contents in their social networking site.
 Any statement that is shared in the social networks, which includes short messages,
information about a product or service, brand or a company is termed as electronic word of
mouth. When the information about a product / service / brand / company is shared in a
social media by a user, it is reshared by many users in other social networks and when the
information is shared by a trustworthy source, it becomes a positive promotion for the
product than the promotion done through paid sources. This shows the power of social media
marketing.
 What the major search engines seek for in terms of social media signals are the source's
authoritativeness and trust. Authoritativeness is different from Authorship. Authorship is a
function released by Google in 2011, which permits authors and publishers to add varied
parts, including photos, ratings and more details to search engine results pages. Trust is
fundamental to social signals being read by the search engines. Those people, whose social
media profiles have a trust score, are called influencers.
CHAPTER-IV
DESIGN OF THE STUDY
Develops loyal fans
Brand Loyalty is the other is the most important advantage of social networking sites. Taking an
example if a consumer is satisfied with any product he or she will never go to any other company
to buy the product. This creates brand loyalty.

Provided Marketplace Insight:

Social networking sites provide information about products and is available clearly. That means
its Features, Functions, Price etc. Consumers will get full information about products only on
websites and customers don‟t have to go anywhere. The result shows that 72% of customers
agreed that social networking sites are providing marketing insights.

Generated Leads:
There are various different ways to lead generation. Most of the social networking sites generate
leads for products and services. For example A blog is a hub for customers engagement. No
doubt Face Book is also an important source, so in short it is generated leads.

Improved Search Ranking

Most of the customers are now spending hours even more than watching television
too. And what curiosity they get as social networking sites are the search engines.
With the help of social networking the ranks are given to products on the basis of
feedback given by the customer online.

Growing Business Partnership

As a Trading form of selling and purchasing is now replaced with Social Media the same idea of
business is also changing. After taking many years now Binch Box wants beauty obsessed
Instagram followers to join them.
Nowadays growing partnerships are also an important advantage of social networking sites too.
Social Media Marketing Techniques
The main purpose of social media marketing is communicating about the product to the
consumer and making it accessible to people who doesn‟t know about the product. Social media
is used by companies to promote the product to the prospective customers. Social media
marketing helps the consumers at various stages of the buying process.
Research indicates that of these ten factors for effective marketing , Social media is one
amongst them , which indicates if any brand is in operative on social media, then the result will
be less chances of the brand to be present on google searches.
There are large no of users in facebook, Twitter and Google and there is huge exchange of
information which made the business firms use social media to interact with prospective
customers.
Instagram has hundred thirty million users monthly and twitter has two hundred ten million
monthly users and the average communication rate ranges from 1.46 percent on Instagram and
6.03% in the case of twitter.. The cost involved in social media marketing is very less when
compared to ancient modes of advertisements using TV/Radio/Print channels. In Fact there is no
price involved when using social networking sites, it also covers a wide range of people.
Many firms are now changing their approach for interaction with customers. They are using
online platforms for better client interaction and visibility. Social media are used as a platform
by customers to post reviews, recommendations, ratings, and raise queries to the firms.
Companies are employing people to handle social media communication with the customers and
they are working as online community managers. The job of these managers are to handle social
media communications in an effective manner and win the trust of customers. Firms are taking
steps to manage client issues, identify various modes of social media marketing, engage the
customers to influence the new and prospective customers to market their product/service.
Advantage of social media marketing
❖ Increased brand recognition
Social Media is a new platform for promoting the brand. Social Media helps the companies to
attain new customers and also have quick access to customers. When a particular brand is
familiar and available in multiple social media sites, It increases the brand recognition to the
customers and also attracts new customers. When the brand is tweeted frequently in the social
media, then the company‟s brand image will get increased, thereby increasing the growth of the
company business.

❖ Improved Brand Loyalty

A research work published in the US, indicated that when there is a higher level of interaction
about a brand in social media, then there exists a higher level of trust about the brand among
customers. It also suggests that companies can take the benefit by using social media tools to
connect with its customers. The study also suggests there should be some strategic plan for use
of social media to influence the customers. Another study indicates that fifty three out of
hundred in American population are following their brands in social media and also they found
to be loyal to their brands.

❖ Chances to Convert
There is a chance that each and every comment, post, sharing, likes in social media will become
a sale and bring customers. Every comment, post, website link, video, tweet will make the
viewers visit the page and view the product and thereby there is a chance for conversion into
sale. Though all the comments may not get a chance for conversion into sale but every good
comment about the product will get a chance for conversion into sale.

❖ Conversion Ratio
The conversion rate of conversion of discussion in social media into sales is high. It is the
important element as seen by business people nowadays. The brands and the reviews about the
product started to speak like individual salesmen in the social media channels. Due to this effect
business people want to improve and increase their business with various people in social media
than with firms.

❖ Brand Authority
Continuous communication with the customers will bring faith about the product among the
customers. People are searching and viewing the comments in the social media about products
and services, whenever they are planning to buy a product or avail a service. Every new post
about a product in social media by a user will attract many users in social media and they
follow the page for information updates. When there is more talk about a product in social
media, there it becomes a more attractive brand.
CHAPTER -V
ANALYSIS OF THE DATA
5.1 ANALYSIS OF THE DATA
Social media marketing analysis involves evaluating social media activities to measure
performance, identify trends, and improve marketing strategies. By collecting and
interpreting data from platforms like Facebook, Inst agram, LinkedIn, and TikTok,
businesses can determine what is working, identify areas for improvement, and make
data-driven decisions to enhance their marketing efforts.

Understanding social media analytics and key metrics, such as traffic sources, user
engagement, and conversion rates, is crucial for optimizing social media campaigns and
achieving superior results across different platforms. By analyzing these metrics,
businesses can pinpoint effective strategies that drive sales conversions and enhance
overall performance.

To analyze social media marketing, set clear goals, track relevant metrics, use
analytics tools, evaluate performance trends, and implement data -driven
improvements.

Start by defining clear goals and objectives. Identify what you want to achieve, such as
increased engagement, higher website traffic, or improved sales. Then, select the right
metrics to track based on these goals. For instance, if your goa l is to boost engagement,
monitor likes, comments, shares, and click -through rates.

Next, use analytics tools provided by platforms like Facebook, Instagram, or LinkedIn.
These tools offer detailed reports on metrics such as audience demographics, post
performance, and traffic sources. Additionally, third -party tools like Google Analytics
and Hootsuite provide broader insights by integrating data from multiple platforms.

After gathering the data, evaluate the performance trends over time. Compare results to
your goals and benchmarks to determine success or identify areas for improvement. Look
for patterns in audience behavior and content preferences to refine future strategies.

Finally, document your findings and share them with your team. Use these insights to
optimize content, scheduling, and targeting.
CHAPTER-VI
TOOLS AND DATA HANDLING METHOD

HTML plays a crucial role in digital and social media marketing by structuring and
presenting content online. While HTML doesn't directly handle data analysis or social
media management, it forms the foundation for websites and web-based marketing
tools. To effectively manage digital marketing campaigns, a combination of HTML for
structure and design, along with dedicated tools for data analysis and social media
engagement, is essential.
HTML's Role:
 Structure and Presentation:
HTML provides the structure and basic styling for websites and web pages, which are fundamental
for digital marketing. It defines the layout, text, images, and other elements that users see and
interact with.
 Foundation for Interactivity:
HTML can be combined with CSS and JavaScript to create more dynamic and interactive web
experiences, which are crucial for engaging users and driving conversions.
 SEO Optimization:
Properly structured HTML, including headings, meta descriptions, and alt text for images, is
essential for search engine optimization (SEO), ensuring that web pages are easily found by search
engines.
Digital and Social Media Marketing Tools:

1. 1. Social Media Management Tools:

 Hootsuite: A comprehensive tool for scheduling, managing, and analyzing social media content across
multiple platforms.
 Buffer: Simplifies social media management with features for scheduling and publishing content.
 Sprout Social: Offers advanced analytics, CRM features, and social media management capabilities.
 Sendible: Designed for agencies managing multiple client accounts, providing robust social media
management features.
 Agora Pulse: User-friendly tool for posting content on social media.
 Zoho Social: Social media management and marketing platform.
 Loomly: Social media management tool that helps plan, schedule, and analyze content.
 Audiense: Social media marketing platform with audience insights.
 Later: Social media scheduling and analytics tool.
 MeetEdgar: Content scheduler and social media management tool.
2. 2. Analytics and Data Tracking Tools:
 Google Analytics: Essential for tracking website traffic, user behavior, and campaign performance.
 Kissmetrics: Analytics platform for understanding user behavior.
 Facebook Insights: Provides data on Facebook page performance.
 Google Ads: Platform for managing and analyzing paid advertising campaigns.
 Facebook Ads Manager: Tool for creating and managing social media advertising campaigns on
Facebook.
 SEMrush: Offers SEO and competitive research tools.
 Ahrefs: Used for link building and analyzing website traffic.
3. 3. Content Creation Tools:
 Canva: User-friendly platform for creating visually appealing social media content.
 Visme: Another tool for creating various types of visual content.
4. 4. CRM and Marketing Automation:
 HubSpot: All-in-one platform for CRM, marketing automation, and social media management.
Data Handling in Digital Marketing:
 Data Collection:
Gathering data from various sources like website analytics, social media insights, and customer
interactions.
 Data Analysis:
Analyzing the collected data to identify trends, patterns, and areas for improvement.
 Data Visualization:
Presenting data in a clear and concise way using charts, graphs, and dashboards to facilitate
understanding.
 Data-Driven Decisions:
Using data insights to make informed decisions about marketing strategies, content creation, and
advertising campaigns.
 Personalization:
Leveraging data to personalize marketing messages and offers for individual users.
CHAPTER -VII
PROBLEMS FACED AND STRATEGIES USED
Social media marketing presents several challenges, including staying updated on
trends, managing multiple platforms, creating engaging content, proving ROI, and
handling negative feedback. Strategies to overcome these involve understanding your
audience, crafting a content strategy, utilizing social listening, and adapting to
platform-specific nuances.
Challenges in Social Media Marketing:
 Staying Updated on Trends:
Social media trends evolve rapidly, requiring constant monitoring and adaptation to stay
relevant.
 Managing Multiple Platforms:
Juggling different platforms, their algorithms, and audience demographics can be time-
consuming and complex.
 Creating Engaging Content:
Producing high-quality, captivating content that resonates with the target audience is crucial for
success.
 Measuring ROI:
Demonstrating the value and return on investment of social media efforts can be challenging,
especially with constantly changing metrics.
 Handling Negative Feedback:
Managing and responding to negative comments, reviews, and crises effectively requires careful
planning and execution.
 Competition:
Standing out in a crowded landscape with numerous businesses vying for attention is a constant
battle.
 Lack of Consistency:
Inconsistent posting schedules and content quality can negatively impact engagement and brand
perception.
 Data Privacy Concerns:
Navigating data privacy regulations and ensuring responsible data handling is essential.
 Keeping up with Algorithms:
Understanding and adapting to the ever-changing algorithms of each social media platform is
crucial for organic reach.
 Lack of a Clear Strategy:
Without a well-defined strategy, social media efforts can be scattered and ineffective.
 Limited Resources:
Balancing time, budget, and personnel constraints to manage social media effectively can be
difficult.
 Lack of Personalization:
Failing to personalize content and engage with followers on a personal level can hinder audience
connection.
 Over-Reliance on Marketing Automation:
While automation can be helpful, over-reliance can lead to impersonal and robotic content.
Strategies to Overcome Social Media Marketing Challenges:
 Develop a Targeted Strategy:
Define clear goals, target audience, and platform-specific strategies for each social media
channel.
 Understand Your Audience:
Thoroughly research your target audience's preferences, behaviors, and platform usage to tailor
your content and messaging.
 Create Engaging Content:
Develop high-quality, visually appealing, and relevant content that sparks interest and
encourages interaction.
 Utilize Social Listening:
Monitor social media conversations to understand audience sentiment, identify trends, and
address concerns.
 Leverage Social Media Tools:
Utilize analytics tools, scheduling platforms, and other resources to streamline efforts and track
performance.
 Embrace Platform-Specific Nuances:
Adapt your content and strategies to the unique characteristics of each platform to maximize
reach and engagement.
 Be Authentic and Transparent:
Build trust by being genuine, transparent, and engaging with your audience on a personal level.
 Respond Promptly and Effectively:
Address comments, questions, and concerns in a timely and professional manner, even negative
ones.
 Track and Analyze Performance:
Regularly monitor your social media metrics, analyze results, and adjust your strategies
accordingly.
 Stay Updated on Trends:
Dedicate time to research and learn about new trends and features on social media platforms.
 Experiment and Adapt:
Don't be afraid to try new approaches, test different content formats, and adapt your strategies
based on results.
 Foster Community Engagement:
Encourage interaction, conversations, and user-generated content to build a loyal and engaged
following.
 Collaborate with Other Departments:
Ensure alignment and consistency across different departments, especially marketing and sales.
 Seek Professional Help:
Consider seeking guidance from social media marketing experts if needed.
CHAPTER-VIII
KEY LEARNING AND TAKEAWAYS
KEY LEARNING AND TAKEAWAYS

The internship experience at Hazino Technology Ltd. provided an in- depth

exposure to how digital systems are used to interact with customers. The practical
knowledge gained during this period was both valuable and insightful.
Our e-commerce website project aims to revolutionize online shopping by prioritizing user
experience, implementing seamless navigation, robust backend operations, secure
payment processing, and effective search engine optimization. Through innovative design
and advanced technology, we aspire to enhance customer satisfaction and propel business
success in the digital marketplace.
In the realm of e-commerce, there exists a pressing need for a comprehensive solution that
addresses the myriad challenges faced by both consumers and businesses alike. These
challenges include but are not limited to: cumbersome navigation leading to poor user
experience, inefficient backend systems causing delays in order processing, security
vulnerabilities posing risks to transactional integrity, and limited visibility hindering
customer acquisition and retention efforts. Our project endeavors to tackle these issues
head-on by developing an e-commerce website that not only mitigates these challenges
but also sets new standards for efficiency, security, and user satisfaction in the Soft Skills.
CHAPTER-IX
CONCLUSION

Technology has made significant progress over the years to provide

consumers a better online shopping experience and will continue to do so for years to
come. With the rapid growth of products and brands, people have speculated that online
shopping will overtake in-store shopping. While this has been the case in some areas,
there is still demand for Products stores in market areas where the consumer feels more
comfortable seeing and touching the product being bought. Social media is creating a
great influence on the business all around the globe. From creating a clear image of
their brands by sharing their pages on social platforms. Social media also suggests the
customer liked products through various Data Analytics and Data Science technology.
People follow brand pages on social media to get notification. Social media is not an
option but a necessity of modern business. Hence, the new social media marketing
creates a lot of opportunities for new businesses and challenges to get customer space.
And Social Media is occupying or shifting the traditional way of marketing to Digital
advertisements of businesses and their products.
CHAPTER-XI
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CHAPTER-XII
GEO-TAGGED PHOTOGRAPHIC EVIDENCE

Place:Theni Date:15/05/2025