Dated : [12-07-2024]
To:
Chief Executive,
Foodpanda Company
Pakistan
Subject: Proposal for Strategic Brand Partnership to
Prominent Foodpanda in Other Services & [My
Company]
Respected CEO,
I am excited to present an innovative partnership opportunity
between Foodpanda and My Brand, which will mutually
enhance our brand visibility and customer engagement. This
proposal outlines strategic collaboration options where
Foodpanda’s branding will be prominently featured on our
premium perfume bottles, packaging, and in our marketing
efforts, creating a unique and memorable customer
experience.
Collaboration Options:
Option 1: Comprehensive Delivery and Branding
Strategy
- Brand Packaging on Delivery Shoppers: Foodpanda can
print its brand packaging on delivery shoppers to enhance its
quick and smart delivery services across Pakistan.
- Delivery Charges: Foodpanda will cover the delivery
charges.
- Business Expansion: This strategy positions Foodpanda as a
versatile parcel delivery company, potentially attracting
other brands and converting Foodpanda into a multi-category
delivery service leveraging Panda Go stats.
- Brand Promotion: We can print Foodpanda’s name on
perfume bottles, further enhancing brand visibility.
- Encouraging New Riders: This collaboration showcases a
success story where a rider evolves into a brand partner,
encouraging more people to join as riders without hesitation.
- Logistical Note: For deliveries outside Karachi, initial
collaborations with other parcel companies or creating an in-
house dispatch solution may be necessary.
Option 2: Material Cost Coverage for Branding on
Bottles and Boxes
- Bottle and Box Branding: Foodpanda’s logo will be
prominently displayed on both perfume bottles and their
boxes.
- Cost Coverage: Foodpanda covers the cost of the bottles
and packaging materials.
- Enhanced Visibility: Double branding ensures extended
visibility throughout the customer’s interaction with the
product.
Option 3: Themed Marketing Campaign and Profit-
Return Model
- Themed Background and Apparel: We will create a
Foodpanda-themed background and promote your brand by
wearing Foodpanda-branded shirts or logos during our ads.
- Ad Shooting Locations: Ads will be shot at prime locations,
ideal for Foodpanda’s brand marketing.
- Cost Coverage and Profit Return: Foodpanda covers the ad
costs, which I will fully return from my profits, making your
marketing cost-free.
Brand Partnership Offer:
As a Part of this strategic partnership, I am offering 50%
shares of HK Perfumes to Foodpanda. This offer can be
discussed in further detail if Foodpanda expresses interest in
working closely with my brand. The terms and conditions of
this partnership can be discussed during my physical
appearance at your esteemed Company ensure mutual
agreement and benefit.
Strategic Benefits for Foodpanda:
1. Extensive Brand Exposure:
- New Audience Reach: Our partnership will introduce
Foodpanda to a new and diverse customer base.
- Continuous Visibility: Prominent branding on both bottles
and packaging ensures continuous brand visibility.
2. Cost-Effective Marketing:
- Fixed Marketing Expense: Covering the costs of bottles,
boxes, and optionally delivery, provides a predictable and
fixed marketing expense.
- High ROI: The one-time investment in branding costs is
likely to yield high returns in terms of brand recognition and
customer engagement.
3. Enhanced Brand Perception:
- Quality Association: Associating with a premium perfume
brand enhances Foodpanda’s image and perception among
customers.
- Positive Customer Experience: The co-branded packaging
enhances the unboxing experience, leading to positive
customer reviews and word-of-mouth promotion.
Conclusion:
We believe this partnership presents a unique and valuable
opportunity for Foodpanda to enhance its brand visibility and
customer engagement. By covering the costs associated with
the perfume bottles, boxes, and optionally delivery,
Foodpanda will benefit from extensive and continuous brand
exposure in a cost-effective manner.
We welcome any additional proposals or strategies you may
have and are open to discussing them to find the best
mutually beneficial solution.
We look forward to the possibility of working together and
creating a successful and mutually beneficial partnership.
Thank you for considering this proposal. I am available at
your convenience to discuss this further and address any
questions you may have.
Best regards,
Haris Ahmed Khan
CEO/Founder
03211100695
Brand Name
