GE5 PURPOSIVE
COMMUNICATION
Mar Florence DC. Sebastian
Instructor
Welcome to the Second
Semester!
Mar Florence Dela
Cruz Sebastian
• 16 years of pedagogical experience (started teaching 2009)
• Has been teaching in college for 13 years (MCB-2011-2014;
COLM-Pulilan 2015-2017; MCB-2019-present)
• Finished BSED-English at Bulacan State University-Malolos
(2009)
• Finished MA in English Language Education at Bulacan State
University-Malolos (2019)
• Currently an Officer-in-charge at Talbak High School, DRT
• Formerly the Head Teacher III of Felizardo C. Lipana National
High School (Sta. Rita, Guiguinto)
• Formerly a Teacher III of Alexis G. Santos National High School
(Liciada, Bustos)
• Former School Paper Adviser/Journalism Trainer; Research
Writer/Panelist
Schedule
•Saturdays, 8:00 am-11:00 am/11:00 am-
2:00 pm
•Purely F2F (face-to-face) classes
1st Activity:
• Get a 1/4 index card and write the following details:
• Last Name, First Name, MI. Course and Section
• Student No. Schedule
Period Attendance Recitation Seatwork/ Quiz Project Exam
10% 15% Activity 15% 5% 40%
15%
Prelim
Midterm
Final
COURSE DESCRIPTION
COURSE DESCRIPTION
• This course is about writing, speaking, and presenting to different
audiences and for various purposes. It aims to develop students’
communicative competence and enhance cultural and intercultural
awareness through multimodal tasks that provide them opportunities
for communicating effectively and appropriately to a multicultural
audience in a local or global context. It also aims to equip learners
with tools for critical evaluation of a variety of texts and focus on the
power of language and the impact of images to emphasize the
importance of conveying messages responsibly.
GRADING SYSTEM
GRADING SYSTEM
• 60% Classroom Performance
• Attendance 10%
• Recitation/Reports 15%
• Seatwork/Assignments 15%
• Quizzes/Long Tests 15%
• Projects 5%
• 40% Examinations
• Prelims
• Midterms
• Finals
EXPECTED
PROJECTS/OUTPUTS/
ACTIVITIES
EXPECTED
PROJECTS/OUTPUTS/
ACTIVITIES
• Prelims
• Portfolio of Reaction papers
and Advertisement
• Midterms
• Project Proposal
• Extemporaneous Speech
• Finals
• Multimodal Advocacy campaign
addressing current issues
tackled in previous tasks
• Title Proposal
REMINDERS/
HOUSE RULES
REMINDERS/
HOUSE RULES
• Be on time. The teacher only allows a 15-minute grace period. Afterwards,
attendance will be checked.
• When absent, tell your teacher your reason through personal message for
considerations.
• Quizzes and activities will be given from time to time so better be prepared.
• Food and drink are discouraged.
• Wearing of uniform is a must.
• Limit the use of cellphones during class hours, especially if not to be used in
activities.
• Pass requirements on time to avoid incomplete and low grades.
• As much as possible, express yourself in English when spoken to in the language.
INTRODUCTION OF
ONESELF
1. Tell your name, age, address and preferred pronouns.
2. Answer: If you are a type of food, what are you?
Explain.
3. Answer: When was the last time you cried? Tell us
why.
4. Answer: Who is the last person that made you laugh
so hard/smile so wide? Tell us when.
5. Answer: If you can change anything in your life/in this
world, what is it? Elaborate.
THANK YOU, EVERYONE!
Now, onto our first lesson…
WHAT IS
COMMUNICATION?
Definition
Types
Levels
Effective Communication (5 W’s)
WHAT IS
COMMUNICATION?
• From Latin, ‘cum munis’ (to make common) and ‘communicare’ (to share)
• the exchange of information, thoughts, ideas, feeling and the like
• any process in which people share information, ideas, and feelings to
construct meaning, establish relations and build understanding.
• a meaningful exchange that involves not only the spoken and written
word, but also body language, personal mannerisms and style, the physical
environment – anything that adds meaning to a message. This process
takes place through the exchange of verbal and nonverbal messages.
WHAT IS
COMMUNICATION?
Two Types of Communication:
WHAT IS
COMMUNICATION?
Levels of Communication:
EFFECTIVE
COMMUNICATION
EFFECTIVE
COMMUNICATION
• Lasswell (1948) introduced an important model of five levels of communication identified from
his experiences in the second world war, elements of which survive in more developed modern
models:
1.Who: the source
2. Says What: the message
3. In Which Channel: through what channel or medium?
4. To Whom: the audience
5. To What Effect: the desired effect
EFFECTIVE
COMMUNICATION
COMMUNICATION AND
GLOBALIZATION
COMMUNICATING IN A
MULTICULTURAL SOCIETY
AND WORLD
•What is something you do that
annoys others around you?
THE COST OF
CULTURAL IGNORANCE
• Showing the sole of a shoe means nothing to observers
in the United States or Europe. As a result, when visiting
Saudi Arabia, the American and European delegates to a
conference thought nothing about crossing their legs and
pointing their shoes toward the speaker while listening to
his presentation. The speaker, however, was horrified. In
Muslim cultures, the gesture is perceived as insulting.
Similarly, while crossing your legs in the United States
indicates you are relaxed, in Korea it is a social faux pas.
THE COST OF
CULTURAL IGNORANCE
• John, who represented the interests of an American
multinational corporation, and Yu-Chen, his Taiwanese
counterpart, had difficulty establishing a working
relationship. John’s eyeblink rate increased as he became
more and more nervous, fearing that his efforts to resolve
their misunderstanding had reached an impasse. This only
made things worse. Blinking while another person talks is
considered normal to North Americans; to Taiwanese it is
considered impolite.
THE COST OF
CULTURAL IGNORANCE
•McDonald’s fast-food chain unintentionally
offended thousands of Muslims when it printed
an excerpt from the Koran on its throwaway
hamburger bags. Muslims saw this as sacrilegious.
The mistake could have been avoided if
McDonald’s had displayed greater sensitivity and
awareness.
THE COST OF
CULTURAL IGNORANCE
•The Japanese view the business card as an extension
of a person, while Americans view it as a business
formality and a convenience. Consequently, while the
Japanese handle business cards with great care, making
certain to put them in safe places, Americans are quick
to put them away and thus often end up insulting the
Japanese.
THE COST OF
CULTURAL IGNORANCE
•What cultural norms and traditions
of Filipinos do you think other
countries might find disgusting or
offensive, or vice versa?
CULTURE
• A culture is the system of knowledge, beliefs, values,
customs, behaviors, and artifacts that are acquired, shared, and
used by its members during daily living
• Within a culture as a whole are co-cultures; these are
composed of members of the same general culture who
differ in some ethnic or sociological way from the parent
culture. In our society, African Americans, Hispanic Americans,
Japanese Americans, the disabled, gays and lesbians, cyberpunks,
and the elderly are just some of the co-cultures belonging to
the same general culture.
CULTURE
• Assimilation-the attempt to fit in, or join, with
members of the dominant culture.
• Accommodation-the attempt to maintain their
cultural identity even while they strive to establish
relationships with members of the dominant culture.
• Separation-the strategy of resistance; when members
of a co-culture resist interacting with members of the
dominant culture.
CULTURE
CULTURE
• Ethnocentrism-the tendency to see your own culture
as superior to all others, a key characteristic of failed
intercultural communication efforts.
• Cultural relativism-the opposite of ethnocentrism;
instead of viewing the group to which you belong as
superior to all others, you work to try to understand the
behavior of other groups on the basis of the context in
which the behavior occurs rather than from your own
frame of reference.
SOCIAL MEDIA AS A
TOOL FOR
UNDERSTANDING
CULTURE
SOCIAL MEDIA AS A TOOL
FOR UNDERSTANDING
CULTURE
• Social media-websites and applications that enable
users to create and share content or to participate in
social networking.
SOCIAL MEDIA AS A TOOL
FOR UNDERSTANDING
CULTURE
Through social media platforms and
sites, we are becoming more and
more aware of our cultural diversity.
The question is: HOW?
ACTIVITY:
Task: Watch the video about
‘How Social Media can Change
the World,’ and write a reaction
paper about it.You paper should
present arguments related to the
points presented in the video.
