INDIA’S PREMIER

INSTITUTE OF DIGITAL
MARKETING
At CIIM, we're more than just a digital marketing institute; we're
your partners in success. Start your journey with us today
“
Surjeet Thakur
(Founder)

Surjeet Thakur is the founder of CIIM. He has

over 20+ years of experience in the field of digital
marketing and has inspired countless number of
students, job seekers and business persons to excel in
the field. Under his vision, CIIM is striving to take the
skill of digital marketing to every home in India. With
digital marketing, individuals can shape their own
careers without depending on anyone else. “
ciimin ciimchd [Link]
Mission
Our mission is to empower
the youth of India by
providing Digital Marketing
Training to 5 Lakh students.
We aim to create new
opportunities, build skills,
and help young people
succeed in the digital world,
driving growth and progress
for the country.

185k+
Students Trained
185k
Students

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WHO
Can join this course

This is the most-demand

course in 2025
Students / Freshers / Job Seeker
Working Professionals
Housewives / Part time Work
Entrepreneur / New Startups
Freelancers / Extra income Source
Career Switch

ciimin ciimchd [Link]

120 Days
Digital Marketing
Certification Program

Syllabus
Class: 1hr/ (Mon to Friday)
Mode: Online | Language: Hindi & English

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COURSE MODULES
Introduction of Digital Marketing
What is Digital Marketing?
Key Components of Digital Marketing
Traditional Marketing vs. Digital Marketing
Digital Marketing Channels Overview
The Buyer’s Journey in Digital Marketing
Career Opportunities in Digital Marketing
Key Skills for Digital Marketers
Emerging Trends in Digital Marketing

Benefit of Digital Marketing

Cost-Effective: Reach a wider audience at a lower
cost compared to traditional marketing methods.
Global Reach: Expand your business globally
without geographic limitations.
Targeted Audience: Use tools to reach specific
demographics based on interests, location, and
behavior.
Measurable Results: Track performance with
analytics tools to evaluate ROI and improve
strategies.
Enhanced Engagement: Interact with your
audience in real-time through social media, email,
and chat.
Improved Conversion Rates: Leverage optimization strategies
to turn leads into customers.
Personalization: Tailor content and campaigns to suit
individual preferences and behaviors.
Builds Brand Loyalty: Foster relationships with consistent,
valuable content that resonates with your audience.
24/7 Availability: Promote your business around the clock
through automated tools and online platforms.
Scalability: Easily adjust campaigns to accommodate the
growth and needs of your business.

Scope of Digital Marketing

Artificial Intelligence (AI): AI-powered tools for
personalized marketing, chatbots, and predictive
analytics.
Voice Search Optimization: Increased use of voice
assistants like Alexa, Siri, and Google Assistant
requires optimized content for voice queries.
Video Marketing Dominance: Short videos, live
streaming, and interactive video content will
continue to grow in popularity.
Influencer Marketing Growth: Collaborating with
micro and macro influencers will remain a key
strategy.
Programmatic Advertising: Automation of ad buying
will make campaigns more efficient and targeted.
Augmented Reality (AR) & Virtual Reality (VR):
Immersive experiences will enhance customer
engagement and brand storytelling.
Data-Driven Strategies: Greater reliance on big data
analytics to make informed marketing decisions.
Website Creation
Doman Name

What is Domain Name

Types of Domain Name
How to Buy a Domain Name
What is DNS Server
How to Select Best Domain Name
for your Business

Hosting Server

What is a Hosting Server?

How Many Types of Hosting
servers?
How to Buy a Hosting Server
Setting Up web hosting
what is SSL certificate?
How to Live Websites on a
Server
Website Designing

Basics of Website Designing

Types of Websites (Static,
Dynamic, E-commerce)
Understanding Responsive Design
Introduction to CMS (WordPress)
Website Layout and Navigation
how to install wordpress on
website

WordPress

What is WordPress?
Setting Up WordPress on web hosting
WordPress Themes
Creating and Managing Content
WordPress Plugins
WordPress Widgets and Menus
e-Commerce Website in WordPress

Introduction to E-commerce
Websites
Choosing the Right Hosting and
Domain for E-commerce
Introduction to WooCommerce
Setting Up Your Online Store
Adding Products to Your E-
commerce Website
Customizing Your E-commerce
Store Design
Setting Up the Shopping Cart and
Checkout Process
Managing Inventory and Stock
E-commerce Security and Payment
Gateway Configuration
SEO for WooCommerce Websites
Managing Orders, Customers, and
Shipping
Integrating Marketing Tools with
WooCommerce
Running and Maintaining an E-
commerce Website
Content Creation
Mastery in Graphic Designing with Canva

Introduction to Canva
Canva Design Basics
Working with Text in Canva
Using Canva Elements
Creating Social Media Graphics
Designing for Print
Creating Presentations in Canva
Branding with Canva
Using Canva for Marketing Materials
Canva Design Tips and Best Practices

Mastery in Video Editing with Canva

Introduction to Canva and Video Editing
Navigating Canva Interface
Setting Up Your First Video Project
Understanding Canva Video Templates
Basic Video Editing Techniques
Adding Text, Graphics, and Titles to Videos
Working with Audio
Using Transitions and Effects
Advanced Video Editing Features in Canva
Color Grading and Filters
Creating Engaging Thumbnails for Videos
Exporting and Sharing Your Videos
Video Marketing Tips
Video Editing for Different Purposes
Practical Projects and Assignments

Mastery in Content Marketing

Introduction to Content Writing & Marketing
Understanding Content Writing
Fundamentals
Audience Research and Targeting
SEO Writing Techniques
Creating Compelling Headlines & CTAs
Types of Content (Blogs, Articles, Social
Media, etc.)
Content Strategy and Planning
Content Promotion and Distribution
Social Media Content Writing
Email Marketing and Writing for Emails
Content Marketing for Lead Generation
Content Analytics and Performance Tracking
Storytelling in Content Writing
Copywriting for Sales and Marketing
Content Writing Tools and Platforms
Ethics and Legal Aspects of Content Writing
Practical
Organic Traffic
Google Local Business Listing

Introduction to Google Business

Profile (GBP)
Setting Up a Google Business
Profile
Optimizing Your Business Listing
Customer Engagement & Review
Management
Google Posts & Updates
Local SEO & Ranking Factors
Advanced Features & Insights

Search Engine Optimisation (SEO)

What is SEO?
Types of SEO: On-page, off-page, and technical SEO
ON Page SEO
OFF Page SEO
Link Building Strategies
Technical SEO
Local SEO ( Google my Business GMB)
SEO for Ecommerce Website
SEO for Mobile and Voice Search
Future of SEO
Social Media Optimisation (SMO)
Introduction to Social Media Optimization (SMO)
Importance and Benefits of SMO for Businesses
Understanding Social Media Platforms
Creating an SMO Strategy
Profile Optimization for Major Social Media Platforms
Facebook
Instagram
LinkedIn
Twitter
YouTube
Content Creation and Curation for SMO

Hashtag Strategies for Social Media Optimization

Building a Social Media Calendar
Increasing Engagement and Building a Community
Using Visual Content for Better Reach
Social Media Analytics and Insights
Increasing Followers and Building Organic Growth
Influencer Marketing and Collaborations for SMO
Common SMO Mistakes and How to Avoid Them
Paid Ads
Paid Traffic Generation

Social Media Ads (Meta) Mastery

Introduction to Social Media Advertising

Understanding Different Social Media
Platforms
Setting Up Your Social Media Ads Accounts
Defining Goals and Objectives for Ads
Audience Targeting and Segmentation
Creating Compelling Ad Creative and Copy
Types of Social Media Ads (Image, Video,
Carousel, etc.)
Budgeting and Bidding Strategies
Facebook & Instagram Ads Mastery
LinkedIn Ads Mastery
Twitter Ads Mastery
Social Media Retargeting and Remarketing
A/B Testing and Ad Optimization
Analyzing and Measuring Ad Performance
Scaling Successful Ads
Google Ads Mastery

Introduction to Google Ads

Setting Up a Google Ads Account
Google Ads Campaign Types
Search Campaigns: Text Ads and Keyword
Targeting
Display Campaigns: Banner Ads and Image
Targeting
Video Campaigns: YouTube Ads and Video
Targeting
Shopping Campaigns: Product Listing Ads (PLAs)
Smart Campaigns: Automated Ads and Targeting
Keyword Research and Targeting
Ad Creation and Copywriting
Bidding Strategies and Budgeting
Ad Extensions
Audience Targeting and Segmentation
Optimizing Google Ads Campaigns
Tracking and Analytics
Advanced Google Ads Features
Campaign Optimization Techniques
Google Ads Reporting and Analysis
Google Ads for Mobile Advertising
Google Ads Policy and Compliance
Performance Marketing Mastery
What is Performance Marketing?
Key Metrics in Performance Marketing
Types of Performance Marketing Campaigns
Performance-Based Pricing Models
Setting Campaign Objectives
Audience Targeting and Segmentation
Creating Effective Ads
Optimizing Campaigns for Maximum Performance
Tracking and Analytics Tools
The Role of Landing Pages in Performance Marketing
Introduction to Retargeting and Remarketing
Budgeting and Cost Management in Performance
Marketing
Future Trends in Performance Marketing

Mastery in Video Marketing

Introduction to Video Marketing
The Importance of Video in Digital
Marketing
Types of Videos for Marketing
(Explainer, Testimonials, Product
Demos, etc.)
Video Marketing Strategy and Planning
Creating Engaging Video Content
Video Scriptwriting and Storytelling
Optimizing Videos for SEO
Video Marketing on Social Media Platforms (YouTube,
Facebook, Instagram)
Video Advertising (YouTube Ads, Facebook Ads, etc.)
Video Analytics and Performance Tracking
Building Brand Awareness through Video
Case Studies and Best Practices in Video Marketing
Practical Assignments and Video Creation

Mastery in Mobile Marketing

Introduction to Mobile Marketing
Understanding Mobile Marketing Channels
Mobile Website Optimization
Mobile App Marketing
SMS and MMS Marketing
Mobile Advertising Strategies
Location-Based Marketing
Mobile Email Marketing
Mobile Social Media Marketing
Push Notifications and In-App Messaging
Mobile Video Marketing
App Store Optimization (ASO)
Mobile Analytics and Tracking
Mobile Marketing Trends and Innovations
eCommerce
Ecommerce Marketing Mastery
What is Ecommerce Marketing?
Types of Ecommerce Models
Importance of Ecommerce Marketing
Components of a Successful Ecommerce Marketing
Strategy
Ecommerce Marketing vs Digital Marketing
Trends and Future of Ecommerce Marketing

Flipkart & Amazon Marketing

Introduction to Flipkart & Amazon Marketing
Understanding the Ecommerce Ecosystem
Setting Up Seller Accounts on Flipkart & Amazon
Product Listing Optimization on Flipkart & Amazon
Pricing Strategies on Flipkart & Amazon
Managing Inventory on Flipkart & Amazon
Advertising on Flipkart & Amazon
Customer Reviews and Ratings Management
Flipkart & Amazon Analytics and Reporting
Optimizing for Amazon & Flipkart SEO
Strategies for Scaling on Flipkart & Amazon
Measuring Return on Investment (ROI)
CRO
Conversion Rate Optimization (CRO)

Introduction to Conversion Rate Optimization

(CRO)
Understanding Conversion Rates and Key Metrics
Importance of CRO in Digital Marketing
User Behavior and Psychology in CRO
CRO Tools and Platforms Overview
Analyzing Website Analytics for CRO
Identifying Conversion Barriers
A/B Testing and Split Testing
Optimizing Landing Pages for Better Conversions
Improving Forms and Call-to-Action (CTA)
Elements
Enhancing User Experience (UX) for Higher
Conversions
Building Trust and Credibility to Boost
Conversions
Personalization Strategies for CRO
Using Social Proof to Increase Conversions
Conversion Funnel Optimization
CRO Best Practices and Case Studies
Measuring and Tracking CRO Success
Advanced CRO Strategies
Practical Assignments: Implementing CRO
Techniques
ORM
Online Reputation Management (ORM)

Introduction To Online Reputation

Management (Orm)
Importance Of Orm In The Digital Age
Key Elements Of Online Reputation
Monitoring And Analyzing Online
Reputation
Tools For Orm (Google Alerts, Brand24,
Etc.)
Building a Positive Online Reputation
Managing Negative Reviews And Feedback
Social Media Monitoring And Management
Content Strategy For Reputation Building
Responding To Negative Comments And
Reviews
Orm For Businesses Vs. Individuals
Seo And Orm: How They Work Together
Influencer And Pr Strategies For Orm
Email Marketing
Email Marketing Mastery

Introduction to Email
Marketing
Email Marketing Platforms
and Tools
Building an Email List
Email Design and Content
Types of Email Campaigns
Email Automation

AI in Email Marketing
AI for Paid Advertising Campaigns
AI Chatbots for Customer Support and
Lead Generation
AI for Video Marketing
AI for Marketing Automation
Emerging AI Tools and Trends in Digital
Marketing
Blogging
Blogging

Introduction to Blogging
Setting Up a Blog
Content Writing Techniques
Blog SEO Basics
Monetizing Your Blog

Vlogging Mastery

Introduction to Vlogging
Setting Up a Vlogging Channel
Vlogging Equipment Essentials
Shooting and Editing Videos
Growing a Vlogging Audience
Monetizing Your Vlog

Influence Marketing Mastery

Introduction to Influence Marketing

Building an Influencer Profile
Collaborating with Brands
Planning Influence Marketing Campaigns
Tools for Influence Marketing
Extra Income
Source Programs

Drop Shipping

Introduction to Dropshipping
Finding a Profitable Niche
Sourcing Products for Dropshipping
Setting Up a Dropshipping Store
Creating Winning Product Listings
Payment Gateways and Shipping Setup
Marketing Your Dropshipping Store
Search Engine Optimization (SEO) for
Dropshipping Stores
Order Fulfillment Process
Analytics and Performance Tracking
Scaling Your Dropshipping Business
Common Mistakes and How to Avoid
Them
Future Trends in Dropshipping
Drop Services

Introduction to Dropservicing
Finding a Profitable Niche for
Dropservicing
Sourcing Freelancers and Service
Providers
Setting Up a Dropservicing Business
Website
Creating and Packaging Service Offers
Building a Sales Funnel for Dropservicing
Marketing Strategies for Dropservicing
Search Engine Optimization (SEO) for
Dropservicing
Managing Client Projects
Customer Acquisition and Retention
Strategies
Financial Management for Dropservicing
Analytics and Performance Tracking
Scaling a Dropservicing Business
Common Mistakes and How to Avoid
Them
Future Trends in Dropservicing
Freelancing

Introduction to Freelancing
Identifying Skills for Freelancing
Choosing a Freelancing Niche
Setting Up Your Freelancing Business
Creating a Freelancer Profile
Freelancing Platforms and Tools
Finding and Winning Freelance Projects
Client Pitch and Proposal Writing
Writing Winning Proposals
Personalizing Proposals for Success
Building an Online Presence
Pricing Strategies for Freelancers
Effective Communication with Clients
Delivering Quality Work
Building Long-Term Client
Relationships
Scaling Your Freelance Career
Case Studies and Success Stories
Future Trends in Freelancing
Affiliate Marketing

Introduction to Affiliate Marketing

Types of Affiliate Marketing
Affiliate Marketing Models
Finding and Joining Affiliate Programs
Niche Selection for Affiliate Marketing
Creating an Affiliate Marketing Website
Content Creation for Affiliate Marketing
SEO for Affiliate Marketing
Social Media Strategies for Affiliate
Marketing
Email Marketing for Affiliate Marketing
Using Paid Advertising for Affiliate
Marketing
Tracking and Analytics in Affiliate
Marketing
Case Studies and Success Stories
Future Trends in Affiliate Marketing
AutoMation
Marketing Automation

Mastery in Funnel Creation Marketing

Introduction to Sales and Marketing Funnels

Understanding the Funnel Stages: Awareness,
Interest, Desire, Action (AIDA)
Building a High-Converting Funnel Strategy
Identifying Target Audience and Segmentation
Creating Effective Landing Pages
Optimizing Forms and Call-to-Actions (CTAs)
Sales Funnel Automation Tools
Analyzing and Measuring Funnel Performance
A/B Testing for Funnel Performance
Creating a Funnel for Paid Advertising
Campaigns
Retargeting and Remarketing Strategies
Practical Funnel Building Exercises and Case
Studies
Metrics and Analytics
Advanced Strategies
Practical Assignments
Whatsapp Marketing Mastery
Introduction to WhatsApp Marketing
Setting Up WhatsApp Business
Building a WhatsApp Audience
Content Creation for WhatsApp Marketing
Broadcasts and Groups
WhatsApp Automation
Promotional Campaigns on WhatsApp
WhatsApp Ads
Compliance and Guidelines
Measuring Campaign Performance
Advanced WhatsApp Marketing Techniques
Practical Assignments

Mastery in AI Tools

Introduction to AI and Its Role in Digital Marketing

Overview of AI Tools for Digital Marketing
AI for Content Creation
AI in Social Media Marketing
AI for SEO Optimization
Interview Preparation

Introduction To Interview Preparation

Understanding Different Types Of
Interviews
Researching The Company And Role
Creating An Impressive Resume And
Cover Letter
Developing Strong Communication
Skills
Mastering Behavioral Interview
Technique
Commonly Asked Interview Questions And Answers
Technical Interview Preparation
Body Language And Presentation Skills
Handling Stress And Difficult Questions
Mock Interview Sessions
Online Interview Preparation (Video Calls)
Dressing For Success: Professional Appearance
Salary Negotiation Strategies
Our Exclusive Features
1. Daily Live Session
2. Practical Class
3. Live Projects
4. 100% Internship
5. 32+ Modules
6. Recorded Video
7. PDF Notes
8. Exclusive Group Access
9. 1 Year Hand-Holding support
10. Government Approved Certification
11. 100% Job Assistance
OTHER
How To crack job
Techniques of cracking interview
Impressive talk Techniques
Speak effectively
Psychology of interviewer
Key point of making resume
Types of communication

How To Start Your On Online Business

How to start with Minimum Investment

Strategy of online Business
How to close sales
How to create your network
How to Increase sales

Learn the Top 30

important AI
tools for Digital
Marketing
60+ Instructors
Learn from India’s Top DM faculty & Industry Leaders

Surjeet Thakur Pradeep Kumar Mukesh Kumar Sarika Batra Ravinder Singh
(Digital Marketing Trainer) (Digital Marketing Trainer) (Digital Marketing Trainer) (Education Consultant) (Social Media Specialist)

Bobby Singh Shubham Sharma Vikrant Thakur Jitender Kumar Rakesh Jain
(Digital Marketing Trainer) (Digital Marketing Trainer) (Digital Marketing Trainer)) (Video Marketing Trainer) (Digital Marketing Trainer)

Pankaj Kumar Raghav Nehra Kritika Dhiman Ashu Rawat Gagan Kumar
(Web Developer Trainer) (Content Strategist) (Graphics Trainer) (Career Consultant) (Web /Wordpress Specialist)

Mayank Mishra Ayaz Ahmed Kavita Joshi Mansi Baloda Shilpa Soni
(Automation Engineer) (Trainer) (Trainer) (Trainer) (Trainer)

Many more...
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Certificates you get
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Fundamental 2. Search
Advertising 3. Display
Advertising 4. Video 1. Inbound
2. Content Marketing
Advertising 5. Shopping
3. Email Marketing
Advertising 6. Mobile
Advertising 7. Google 1. Industry Recognized CIIM Diploma Certificate
Analytics 8. Google 2. YouTube Certification
Mobile Sites 9. Google
Digital Sales15+
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With Online Sessions
Live Class
CIIM's live classes ensure that
students learn 100% practical
methods, with guidance from
our expert trainers.

Masterclass
Improve your skills with our
masterclasses. They are made
to give you detailed knowledge
and hands-onpractice, helping
you become an expert.

Interaction with
Entrepreneurs
Learn about starting and growing a
business by talking to successful
entrepreneurs in our interactive sessions.
They share their experiences to help
you understand better.
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LIFE AT CIIM
Life @ CIIM
Chandigarh Institute
of Internet Marketing
15 years of Excellence
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Building No. 54-55, Sector 34-A,Chandigarh, IN

+91 98783 75376 +91 99153 37448
Whatsapp us at
91 73473 92745
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